How Product Managers Can Use Better Communication To Boost Sales: How Product Managers Can Use Communication Skills To Make Their Product A Success

As product managers we know how good our product is. The problem that we are facing is that the rest of the world does not know this. The burden of somehow getting them to know the true value of our product rests on our shoulders – we need to find a way to make this happen. In the end, it all comes down to how good our communication skills are.

What You'll Find Inside:
* INTERNET PRODUCT PROMOTION – 4 SECRETS FOR PRODUCT MANAGERS
* SEXY ADVERTISING: HOW TO GET YOUR PRODUCT NOTICED
* WHY ROI IS THE WRONG WAY TO MEASURE YOUR PRODUCT’S MARKETING PROGRAM
* 5 SECRETS TO PRODUCT MANGER SUCCESS AT YOUR NEXT TRADE SHOW

In the day and age in which we are living, the internet plays a huge role in how we communicate with our customers. What this means for product managers is that we need to take the time to learn how to leverage this resource to our advantage in order to promote our product. At the same time we can't forget about the power of social media to get the word out about what our product can do.

Before people can buy our product, they have to first notice the product. This can start with the product's logo – does it grab and hold on to the customer's attention? Next we need to take a look at the advertising that we are doing for our product. Is it sexy enough – does it capture our customer's interest and leave them wanting to find out more about the product?

As we spend both time and effort on trying to get the word out about our product, the issue of trying to measure how successful we are being comes up. The traditional way, calculating a return on investment (ROI) does not always match what we are doing. What we need is a better way to capture the value of a product manager's communication efforts.

The secret to good communications between a product manager and their customers is to provide the customer with the information that they want in the format that they want it in. What this means for the product manager is that they are going to have to create several different channels that can be used reach out to customers.

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How Product Managers Can Use Better Communication To Boost Sales: How Product Managers Can Use Communication Skills To Make Their Product A Success

As product managers we know how good our product is. The problem that we are facing is that the rest of the world does not know this. The burden of somehow getting them to know the true value of our product rests on our shoulders – we need to find a way to make this happen. In the end, it all comes down to how good our communication skills are.

What You'll Find Inside:
* INTERNET PRODUCT PROMOTION – 4 SECRETS FOR PRODUCT MANAGERS
* SEXY ADVERTISING: HOW TO GET YOUR PRODUCT NOTICED
* WHY ROI IS THE WRONG WAY TO MEASURE YOUR PRODUCT’S MARKETING PROGRAM
* 5 SECRETS TO PRODUCT MANGER SUCCESS AT YOUR NEXT TRADE SHOW

In the day and age in which we are living, the internet plays a huge role in how we communicate with our customers. What this means for product managers is that we need to take the time to learn how to leverage this resource to our advantage in order to promote our product. At the same time we can't forget about the power of social media to get the word out about what our product can do.

Before people can buy our product, they have to first notice the product. This can start with the product's logo – does it grab and hold on to the customer's attention? Next we need to take a look at the advertising that we are doing for our product. Is it sexy enough – does it capture our customer's interest and leave them wanting to find out more about the product?

As we spend both time and effort on trying to get the word out about our product, the issue of trying to measure how successful we are being comes up. The traditional way, calculating a return on investment (ROI) does not always match what we are doing. What we need is a better way to capture the value of a product manager's communication efforts.

The secret to good communications between a product manager and their customers is to provide the customer with the information that they want in the format that they want it in. What this means for the product manager is that they are going to have to create several different channels that can be used reach out to customers.

9.95 In Stock
How Product Managers Can Use Better Communication To Boost Sales: How Product Managers Can Use Communication Skills To Make Their Product A Success

How Product Managers Can Use Better Communication To Boost Sales: How Product Managers Can Use Communication Skills To Make Their Product A Success

by Jim Anderson
How Product Managers Can Use Better Communication To Boost Sales: How Product Managers Can Use Communication Skills To Make Their Product A Success

How Product Managers Can Use Better Communication To Boost Sales: How Product Managers Can Use Communication Skills To Make Their Product A Success

by Jim Anderson

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Overview

As product managers we know how good our product is. The problem that we are facing is that the rest of the world does not know this. The burden of somehow getting them to know the true value of our product rests on our shoulders – we need to find a way to make this happen. In the end, it all comes down to how good our communication skills are.

What You'll Find Inside:
* INTERNET PRODUCT PROMOTION – 4 SECRETS FOR PRODUCT MANAGERS
* SEXY ADVERTISING: HOW TO GET YOUR PRODUCT NOTICED
* WHY ROI IS THE WRONG WAY TO MEASURE YOUR PRODUCT’S MARKETING PROGRAM
* 5 SECRETS TO PRODUCT MANGER SUCCESS AT YOUR NEXT TRADE SHOW

In the day and age in which we are living, the internet plays a huge role in how we communicate with our customers. What this means for product managers is that we need to take the time to learn how to leverage this resource to our advantage in order to promote our product. At the same time we can't forget about the power of social media to get the word out about what our product can do.

Before people can buy our product, they have to first notice the product. This can start with the product's logo – does it grab and hold on to the customer's attention? Next we need to take a look at the advertising that we are doing for our product. Is it sexy enough – does it capture our customer's interest and leave them wanting to find out more about the product?

As we spend both time and effort on trying to get the word out about our product, the issue of trying to measure how successful we are being comes up. The traditional way, calculating a return on investment (ROI) does not always match what we are doing. What we need is a better way to capture the value of a product manager's communication efforts.

The secret to good communications between a product manager and their customers is to provide the customer with the information that they want in the format that they want it in. What this means for the product manager is that they are going to have to create several different channels that can be used reach out to customers.


Product Details

BN ID: 2940153960616
Publisher: Jim Anderson
Publication date: 01/12/2017
Sold by: Smashwords
Format: eBook
File size: 2 MB

About the Author

Dr. Jim Anderson is a talented engineer, teacher, and marketing professional. Born in Iowa City, Iowa his family moved many times during his childhood eventually settling just outside of St. Louis Missouri in Edwardsville, Illinois. Dr. Anderson went on to earn four college degrees: three in Computer Science including a doctoral degree and an MBA in marketing. He has worked in the IT industry for over 25 years for both large companies (Boeing, Siemens, Alcatel, and Verizon) as well as at some start-ups during that whole "dot com" thing.

Dr. Anderson is now the founder and President of Blue Elephant Consulting. Blue Elephant Consulting shows technical professionals and groups how to use their business communication skills to change the world. By using its Clear Blue Knowledge Systems Blue Elephant Consulting shows them how to become successful communicators and set their ideas free thereby changing the world. Dr. Anderson provides consulting, coaching, speaking and training products and services to help in 5 key areas of business communications: public speaking, product management, IT team management, IT department leadership, and negotiating.

Based on his experiences with many different customers, Dr. Anderson has taken the lessons that he's learned in the real world and has documented both the issues and their solutions in the books that he has written. Each book is filled with a unique set of real world challenges that product managers, CIOs, negotiators, IT managers, and public speakers encounter on an almost daily basis. In clear, easy to understand language, Dr. Anderson lays out exactly what the challenge is and then how to go about easily solving it.

In addition to running his company, Dr. Anderson has had the opportunity to teach college courses at multiple universities. While doing this Dr. Anderson discovered that his students had a real need for information on how to get their first job after they graduated. His after class one-on-one discussions about the tips and techniques that today's college students could use to simplify their job search lead to speaking engagements and eventually to the book "Making The Jump: How To Land Your First Job After College!"

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