How: Why How We Do Anything Means Everything [NOOK Book]

Overview

An updated edition of the classic book on how to find sustainable competitive advantage in the 21st century

The flood of information and unprecedented transparency reshaping today's business world has dramatically changed the rules of the game. It's no longer merely what you do that sets you apart from others, but how you do it. Sustainable advantage and enduring success—for both companies and individuals—now lie in the realm of HOW. In this new era, our behavior is the ultimate...

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How: Why How We Do Anything Means Everything

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Overview

An updated edition of the classic book on how to find sustainable competitive advantage in the 21st century

The flood of information and unprecedented transparency reshaping today's business world has dramatically changed the rules of the game. It's no longer merely what you do that sets you apart from others, but how you do it. Sustainable advantage and enduring success—for both companies and individuals—now lie in the realm of HOW. In this new era, our behavior is the ultimate source of competitive advantage. For two decades, Dov Seidman has helped some of the world's most respected companies build "do it right," winning cultures, and now he's making his unique approach available to everyone in HOW.

Now updated and enhanced, HOW includes a foreword from President Bill Clinton and new insights from Dov Seidman on the relevance of HOW in a post-crisis, globally-interconnected and thus interdependent world. Seidman shares the power of "sustainable values"—the values that literally sustain us as individuals and institutions and help us forge enduring relationships—and the "inspirational leadership" required for our 21st century realities.

  • Seidman's distinct vision of the world, business, and human endeavor has enabled more than 15 million people doing business in over 100 countries to outbehave the competition
  • Exposes the forces and factors that have fundamentally changed the world in which business operates, placing a new focus on the "hows" with which we conduct ourselves
  • Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of business leaders, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead and how we govern ourselves to uncover the values-driven "hows" of 21st-century success

For business people looking to stand out and thrive in our fast changing, hyper connected, and hyper transparent world, HOW refocuses efforts in powerful new ways.

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Editorial Reviews

From the Publisher
"Any book endorsed by Bill Clinton has to be worth a look. Across its pages, moral philosopher and LRN founder Seidman argues that in our hyperconnected world, how we do things matters more than ever. The first version of how came out in 2007, but an updated version was recently released on the basis that its teaching are now even more applicable in a post-recession age. Seidman argues that the global downturn demonstrated the interconnectedness of the world in a way that we previously couldn't have begun to fathom, and the need to understand that the way we behave has ramifications for others-near and far. So what are you waiting for"? (Elite Business Magazine)

"My friend Dov Seidman has dedicated his life's work to studying how people conduct their business and their lives. As we settle into the twenty-first century with all of its unique challenges . . . it's clear that people worldwide will rise or fall together. Our mission must be to create a global community of shared responsibilities, shared benefits, and shared values. This new focus will require all of us to think about the how, and to find new ways to take action to solve the global issues that none of us can tackle alone."
—From the Foreword by President Bill Clinton

"Dov Seidman's How is a brilliant social-ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book."
Elie Wiesel, Nobel Peace Laureate

"Dov Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things, and tell others how you do things on the Internet anytime, for no cost and without restraint . . . and so it must be with us. We need to get back to collaborating the old-fashioned way. That is, people making decisions based on business judgment, experience, prudence, clarity of communications, and thinking about how—not just how much."
Thomas L. Friedman, New York Times columnist

"A trained moral philosopher, Dov Seidman has built a highly successful business on the theory that in today's wired and transparent global economy, companies that 'outbehave' their competitors ethically will also tend to outperform them financially."
Fortune magazine

"In his book HOW Mr Seidman explained why he feels behaviour (as opposed to the more fashionable management notions of engagement or motivation) is the key to organisational success….Thought leadership, and big ideas, are rare. But here is a challenging thought for you. Outbehave, outperform, outgreen – or out you go."
The Financial Times Business Life columnist Stefan Stern

"The book has understandably received a second wind, propelled by the global economic turmoil. Books like Seidman's on the importance of trust and building and strengthening corporate reputation are being heralded as the voices of sanity."
Economic Times journalist Arati Menon Carroll

"Dov Seidman captures the power that Ray Kroc instilled in us at McDonald’s from the day he opened his first restaurant in 1955—a culture based on values puts the customer first. In today’s world, focusing on the ‘how’ is critical to accelerating momentum. HOW is required reading for anyone seeking enduring success in business or life."
Jim Skinner, CEO, McDonald’s Corporation

"In HOW, Dov Seidman takes the idea of 'success' even further, redefining it as a quest for significance. Isn't that what we all really want? To have a positive impact, to make a difference, to excel? To do that you have to achieve significance, and Seidman brilliantly shows you HOW. This book will change your life in profound ways."
–Author Marcus Buckingham

"Dov Seidman's book introduces you to the world of how in a way that will revolutionize the way you think about, assess, and experience success."
–Former Chief Learning Officer, Goldman Sachs and former head of leadership development at GE, Steve Kerr

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Product Details

  • ISBN-13: 9781118167687
  • Publisher: Wiley
  • Publication date: 9/9/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: Expanded Edition
  • Edition number: 1
  • Pages: 384
  • Sales rank: 469,610
  • File size: 2 MB

Meet the Author

Dov Seidman's professional career has focused on how companies and their people can operate in both a principled and profitable way. He is the founder and CEO of LRN. Since 1994, LRN has helped hundreds of companies simultaneously navigate complex legal and regulatory environments and foster ethical cultures. In 2008, LRN acquired environmental innovation firm GreenOrder. Today, LRN operates globally and reaches, works with, and helps shape winning organizational cultures inspired by sustainable values in hundreds of companies with over 20 million people working in more than 100 countries around the world. Fortune magazine called Dov the "hottest advisor on the corporate virtue circuit" and he was also named one of the "Top 60 Global Thinkers of the Last Decade" by the Economic Times. Dov became the exclusive corporate sponsor of the Elie Wiesel Foundation for Humanity Prize in Ethics in 2008. He is a Harvard Law School graduate who also earned a bachelor's and master's degree in moral philosophy from UCLA and a BA with honors in philosophy, politics, and economics from Oxford University.

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Table of Contents

Foreword xi

Preface xiii

Prologue: Making Waves 1

Part I: How We Have Been, How We Have Changed 13

Introduction: The Spaces between Us

CHAPTER 1: From Land to Information 17

Lines of Communication.

Getting Flattened.

CHAPTER 2: Technology's Trespass 25

The Ties That Bind Us.

Distance Unites Us.

Can You Hear Me.

Now?

The Age of Transparency.

The Persistence of Memory.

The Information Jinni Is Out of the Lamp.

CHAPTER 3: The Journey to HOW 41

Just Do It.

The Certainty Gap.

The Limitations of Rules.

Outbehaving the Competition.

How We Go Forward.

Part II: How We Think 57

Introduction: The Paradox of Journey.

CHAPTER 4: Playing to Your Strengths 63

Help.

You Can Judge a Book by Its Cover.

Looking Out for Number Two.

The Evolution of What Is Valuable.

Believe It.

CHAPTER 5: From Can to Should 81

Rules as Proxies.

Dancing with Rules.

On the Tip of Your Tongue.

Unlocking Should.

Risk and Reward.

CHAPTER 6: Keeping Your Head in the Game 103

Distraction.

Small Lapses, Large Costs.

Dissonance.

Doing Consonance.

Friction.

Putting It in the Whole.

Part III: How We Behave 125

Introduction: How We Do What We Do.

CHAPTER 7: Doing Transparency 129

Beyond Proxies and Surrogates.

ICU, UC Me.

The Market Defines You.

Say You Are Sorry.

Interpersonal Transparency.

Sig, Don't Zag.

CHAPTER 8: Trust 157

The Soft Made Hard.

How High Is the Ceiling?

Going on a TRIP.

Tripping.

Doing Trust.

Trust Is the Drug.

Trust, but Verify.

CHAPTER 9: Reputation, Reputation, Reputation 181

Reputation in a Wired World.

Reputational Capital.

Mismanaging Reputation Management.

A Second Chance.

Part IV: How We Govern 209

Introduction: Innovating in HOW.

CHAPTER 10: Doing Culture 215

The Sum of All HOWs.

The Spectrum of Culture.

The Four Types of Culture.

Five HOWs of Culture.

CHAPTER 11: The Case for Self-Governing Cultures 241

Self-Governance on the Shop Floor.

Freedom Is Just Another Word.

Taking Culture for a Test-Drive.

Closing Gaps.

Values in Action.

A Journey to Culture.

Why Self-Governance Is the Future of Business.

CHAPTER 12: The Leadership Framework 267

Leadership.

Walking the Talk.

The First Five HOWs of Leadership.

Circles in Circles (A Thought).

The Leadership Framework, Continued.

Afterword 299

HOWs Matter 305

Acknowledgments 307

Notes 315

Selected Bibliography 331

Index 337

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Customer Reviews

Average Rating 3.5
( 11 )
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Sort by: Showing 1 – 13 of 11 Customer Reviews
  • Anonymous

    Posted May 28, 2008

    A learned but lively treatise on the need for business ethics

    Dov Seidman respects your intelligence. Instead of ¿10 tips for ethical behavior,¿ he provides a powerful new lens for seeing and assessing contemporary business ethics. Seidman, an erudite intellectual and practical philosopher, shows that in today¿s transparent commercial environment, operating openly and morally is both honorable and economically necessary. Corporate achievement now depends far more on how you act than on what you do. With the proliferation of media outlets, the Internet, notably YouTube, and cable channels, everyone is watching. Seidman uses fascinating anecdotes, case studies and scientific research to prove that goal-driven companies must focus on openness, integrity, values and ethics. Do things right, you win do them wrong, you lose and end up exposed on the Web. Now that businesses live under the microscope, ¿on glass¿slides, flat as flat can be,¿ your company will be exposed if it cuts ethical corners. Seidman¿s well-annotated book is peppered with learned references to brilliant thinkers from Aristotle to Kierkegaard. He deftly moves from sophisticated topics, such as brain functioning, neuroeconomics and language theory, to stories about pop diva Janet Jackson, Madam Walker¿s Wonderful Hair Grower and Krazy George Henderson, madcap inventor of ¿the wave.¿ This makes the book a pure delight to read. getAbstract openly enjoyed this insightful, idealistic and practical argument for corporate transparency, collaboration, good conduct and altruism.

    2 out of 2 people found this review helpful.

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  • Posted May 14, 2012

    Though perhaps not the most groundbreaking book you'll listen to

    Though perhaps not the most groundbreaking book you'll listen to all year, the audio version of How is a worthwhile listen for those interested in taking a different stance on business reading. Don't expect a how-to manual on doing the right thing or being the right kind of leader or worker or decision maker; instead, expect to reconsider a few things you've always taken for granted, and get some interesting stories on human nature -- and varying business cultures -- along the way. It's the kind of business sociology book that can be applied in business as much as in everyday life, and I believe that's what makes it more compelling than a standard how-to (or how-not-to) read, as the case may be. And as an added plus, narration by Scott Brick is spot-on.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 23, 2007

    Outstanding: well-written and insightful!

    The best business-related book I've read in quite a while.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 12, 2007

    In a word.....Rediculous

    This book could not be a bigger waste of time. To even suggest that it is on the same level at The World is Flat is preposterous. What is even more insulting does not practice what he preaches. I know first hand the turn over rate inside his companies walls are the highest in the industry. A better title for the book would have been SCAM.

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted April 16, 2013

    Sup

    Im lauren and i like pizza and pie!!!:)

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  • Posted September 23, 2011

    A new lens through which to view our world

    I was left inspired and invigorated, not because I now had a new "five step" approach, but because the book resonated with my inner self. Would not the world be a better place if we just extended trust and were trust worthy! This book is a wonderful expression of hope for all of us. We all need to get our HOW's right.

    0 out of 1 people found this review helpful.

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    Posted December 28, 2013

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    Posted September 9, 2010

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