How: Why How We Do Anything Means Everything [NOOK Book]

Overview

The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the...
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How: Why How We Do Anything Means Everything

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Overview

The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct.

For almost two decades, Dov Seidman's pioneering organi¬zation, LRN, has helped some of the world's most respected companies build "do it right," winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do¬ing business in more than 120 countries to outbehave the competition. In HOW: Why HOW We Do Anything Means Everything, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Fore¬word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.

Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal¬ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired "hows" of twenty-first-century success and significance.

Divided into four comprehensive parts, this insightful book:

  • Exposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows
  • Provides frameworks to help you understand those hows and implement them in powerful and productive ways
  • Helps you channel your actions and decisions in order to thrive uniquely within today's new realities
  • Sheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance

The qualities that many once thought of as "soft"-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innova¬tion, and growth.

With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways.
If you want to stand out, to thrive in our fast changing, hyper¬connected, and hypertransparent world, read this book and discover HOW.

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Editorial Reviews

From the Publisher
"Any book endorsed by Bill Clinton has to be worth a look. Across its pages, moral philosopher and LRN founder Seidman arguesthat in our hyperconnected world, how we do things matters morethan ever. The first version of how came out in 2007, but anupdated version was recently released on the basis that itsteaching are now even more applicable in a post-recession age.Seidman argues that the global downturn demonstrated theinterconnectedness of the world in a way that we previouslycouldn't have begun to fathom, and the need to understand that theway we behave has ramifications for others-near and far. So whatare you waiting for"? (Elite Business Magazine)

"My friend Dov Seidman has dedicated his life's work to studyinghow people conduct their business and their lives. As we settleinto the twenty-first century with all of its unique challenges . .. it's clear that people worldwide will rise or fall together. Ourmission must be to create a global community of sharedresponsibilities, shared benefits, and shared values. This newfocus will require all of us to think about the how, and to findnew ways to take action to solve the global issues that none of uscan tackle alone."
—From the Foreword by President Bill Clinton

"Dov Seidman's How is a brilliant social-ethical study. Itsimplifies for the reader the complexity of vital challenges facinghumanity today. Students and teachers alike will profit fromreading this book."
Elie Wiesel, Nobel Peace Laureate

"Dov Seidman basically argues that in our hyperconnected andtransparent world, how you do things matters more than ever,because so many more people can now see how you do things, beaffected by how you do things, and tell others how you do things onthe Internet anytime, for no cost and without restraint . . . andso it must be with us. We need to get back to collaborating theold-fashioned way. That is, people making decisions based onbusiness judgment, experience, prudence, clarity of communications,and thinking about how—not just how much."
Thomas L. Friedman, New York Timescolumnist

"A trained moral philosopher, Dov Seidman has built a highlysuccessful business on the theory that in today's wired andtransparent global economy, companies that 'outbehave' theircompetitors ethically will also tend to outperform themfinancially."
Fortune magazine

"In his book HOW Mr Seidman explained why he feelsbehaviour (as opposed to the more fashionable management notions ofengagement or motivation) is the key to organisationalsuccess….Thought leadership, and big ideas, are rare. Buthere is a challenging thought for you. Outbehave, outperform,outgreen – or out you go."
The Financial Times Business Life columnist StefanStern

"The book has understandably received a second wind, propelledby the global economic turmoil. Books like Seidman's on theimportance of trust and building and strengthening corporatereputation are being heralded as the voices of sanity."
Economic Times journalist Arati MenonCarroll

"Dov Seidman captures the power that Ray Kroc instilled in us atMcDonald’s from the day he opened his first restaurant in1955—a culture based on values puts the customer first. Intoday’s world, focusing on the ‘how’ is criticalto accelerating momentum. HOW is required reading for anyoneseeking enduring success in business or life."
Jim Skinner, CEO, McDonald’s Corporation

"In HOW, Dov Seidman takes the idea of 'success' evenfurther, redefining it as a quest for significance. Isn't that whatwe all really want? To have a positive impact, to make adifference, to excel? To do that you have to achieve significance,and Seidman brilliantly shows you HOW. This book will change yourlife in profound ways."
–Author Marcus Buckingham

"Dov Seidman's book introduces you to the world of how in a waythat will revolutionize the way you think about, assess, andexperience success."
–Former Chief Learning Officer, Goldman Sachs and formerhead of leadership development at GE, Steve Kerr

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Product Details

  • ISBN-13: 9781118167687
  • Publisher: Wiley
  • Publication date: 9/9/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: Expanded Edition
  • Edition number: 1
  • Pages: 384
  • Sales rank: 406,084
  • File size: 2 MB

Meet the Author

Dov Seidman's professional career has focused on how companies and their people can operate in both a principled and profitable way. He is the founder and CEO of LRN. Since 1994, LRN has helped hundreds of companies simultaneously navigate complex legal and regulatory environments and foster ethical cultures. In 2008, LRN acquired environmental innovation firm GreenOrder. Today, LRN operates globally and reaches, works with, and helps shape winning organizational cultures inspired by sustainable values in hundreds of companies with over 20 million people working in more than 100 countries around the world. Fortune magazine called Dov the "hottest advisor on the corporate virtue circuit" and he was also named one of the "Top 60 Global Thinkers of the Last Decade" by the Economic Times. Dov became the exclusive corporate sponsor of the Elie Wiesel Foundation for Humanity Prize in Ethics in 2008. He is a Harvard Law School graduate who also earned a bachelor's and master's degree in moral philosophy from UCLA and a BA with honors in philosophy, politics, and economics from Oxford University.
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Table of Contents

Foreword xi

Preface xiii

Prologue: Making Waves 1

Part I: How We Have Been, How We Have Changed 13

Introduction: The Spaces between Us

CHAPTER 1: From Land to Information 17

Lines of Communication.

Getting Flattened.

CHAPTER 2: Technology's Trespass 25

The Ties That Bind Us.

Distance Unites Us.

Can You Hear Me.

Now?

The Age of Transparency.

The Persistence of Memory.

The Information Jinni Is Out of the Lamp.

CHAPTER 3: The Journey to HOW 41

Just Do It.

The Certainty Gap.

The Limitations of Rules.

Outbehaving the Competition.

How We Go Forward.

Part II: How We Think 57

Introduction: The Paradox of Journey.

CHAPTER 4: Playing to Your Strengths 63

Help.

You Can Judge a Book by Its Cover.

Looking Out for Number Two.

The Evolution of What Is Valuable.

Believe It.

CHAPTER 5: From Can to Should 81

Rules as Proxies.

Dancing with Rules.

On the Tip of Your Tongue.

Unlocking Should.

Risk and Reward.

CHAPTER 6: Keeping Your Head in the Game 103

Distraction.

Small Lapses, Large Costs.

Dissonance.

Doing Consonance.

Friction.

Putting It in the Whole.

Part III: How We Behave 125

Introduction: How We Do What We Do.

CHAPTER 7: Doing Transparency 129

Beyond Proxies and Surrogates.

ICU, UC Me.

The Market Defines You.

Say You Are Sorry.

Interpersonal Transparency.

Sig, Don't Zag.

CHAPTER 8: Trust 157

The Soft Made Hard.

How High Is the Ceiling?

Going on a TRIP.

Tripping.

Doing Trust.

Trust Is the Drug.

Trust, but Verify.

CHAPTER 9: Reputation, Reputation, Reputation 181

Reputation in a Wired World.

Reputational Capital.

Mismanaging Reputation Management.

A Second Chance.

Part IV: How We Govern 209

Introduction: Innovating in HOW.

CHAPTER 10: Doing Culture 215

The Sum of All HOWs.

The Spectrum of Culture.

The Four Types of Culture.

Five HOWs of Culture.

CHAPTER 11: The Case for Self-Governing Cultures 241

Self-Governance on the Shop Floor.

Freedom Is Just Another Word.

Taking Culture for a Test-Drive.

Closing Gaps.

Values in Action.

A Journey to Culture.

Why Self-Governance Is the Future of Business.

CHAPTER 12: The Leadership Framework 267

Leadership.

Walking the Talk.

The First Five HOWs of Leadership.

Circles in Circles (A Thought).

The Leadership Framework, Continued.

Afterword 299

HOWs Matter 305

Acknowledgments 307

Notes 315

Selected Bibliography 331

Index 337

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Customer Reviews

Average Rating 3.5
( 10 )
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Sort by: Showing 1 – 12 of 10 Customer Reviews
  • Anonymous

    Posted May 28, 2008

    A learned but lively treatise on the need for business ethics

    Dov Seidman respects your intelligence. Instead of ¿10 tips for ethical behavior,¿ he provides a powerful new lens for seeing and assessing contemporary business ethics. Seidman, an erudite intellectual and practical philosopher, shows that in today¿s transparent commercial environment, operating openly and morally is both honorable and economically necessary. Corporate achievement now depends far more on how you act than on what you do. With the proliferation of media outlets, the Internet, notably YouTube, and cable channels, everyone is watching. Seidman uses fascinating anecdotes, case studies and scientific research to prove that goal-driven companies must focus on openness, integrity, values and ethics. Do things right, you win do them wrong, you lose and end up exposed on the Web. Now that businesses live under the microscope, ¿on glass¿slides, flat as flat can be,¿ your company will be exposed if it cuts ethical corners. Seidman¿s well-annotated book is peppered with learned references to brilliant thinkers from Aristotle to Kierkegaard. He deftly moves from sophisticated topics, such as brain functioning, neuroeconomics and language theory, to stories about pop diva Janet Jackson, Madam Walker¿s Wonderful Hair Grower and Krazy George Henderson, madcap inventor of ¿the wave.¿ This makes the book a pure delight to read. getAbstract openly enjoyed this insightful, idealistic and practical argument for corporate transparency, collaboration, good conduct and altruism.

    2 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted May 14, 2012

    Though perhaps not the most groundbreaking book you'll listen to

    Though perhaps not the most groundbreaking book you'll listen to all year, the audio version of How is a worthwhile listen for those interested in taking a different stance on business reading. Don't expect a how-to manual on doing the right thing or being the right kind of leader or worker or decision maker; instead, expect to reconsider a few things you've always taken for granted, and get some interesting stories on human nature -- and varying business cultures -- along the way. It's the kind of business sociology book that can be applied in business as much as in everyday life, and I believe that's what makes it more compelling than a standard how-to (or how-not-to) read, as the case may be. And as an added plus, narration by Scott Brick is spot-on.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 23, 2007

    Outstanding: well-written and insightful!

    The best business-related book I've read in quite a while.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 12, 2007

    In a word.....Rediculous

    This book could not be a bigger waste of time. To even suggest that it is on the same level at The World is Flat is preposterous. What is even more insulting does not practice what he preaches. I know first hand the turn over rate inside his companies walls are the highest in the industry. A better title for the book would have been SCAM.

    1 out of 2 people found this review helpful.

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  • Posted September 23, 2011

    A new lens through which to view our world

    I was left inspired and invigorated, not because I now had a new "five step" approach, but because the book resonated with my inner self. Would not the world be a better place if we just extended trust and were trust worthy! This book is a wonderful expression of hope for all of us. We all need to get our HOW's right.

    0 out of 1 people found this review helpful.

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    Posted December 28, 2013

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