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From the Publisher"Any book endorsed by Bill Clinton has to be worth a look. Across its pages, moral philosopher and LRN founder Seidman arguesthat in our hyperconnected world, how we do things matters morethan ever. The first version of how came out in 2007, but anupdated version was recently released on the basis that itsteaching are now even more applicable in a post-recession age.Seidman argues that the global downturn demonstrated theinterconnectedness of the world in a way that we previouslycouldn't have begun to fathom, and the need to understand that theway we behave has ramifications for others-near and far. So whatare you waiting for"? (Elite Business Magazine)
"My friend Dov Seidman has dedicated his life's work to studyinghow people conduct their business and their lives. As we settleinto the twenty-first century with all of its unique challenges . .. it's clear that people worldwide will rise or fall together. Ourmission must be to create a global community of sharedresponsibilities, shared benefits, and shared values. This newfocus will require all of us to think about the how, and to findnew ways to take action to solve the global issues that none of uscan tackle alone."
—From the Foreword by President Bill Clinton
"Dov Seidman's How is a brilliant social-ethical study. Itsimplifies for the reader the complexity of vital challenges facinghumanity today. Students and teachers alike will profit fromreading this book."
—Elie Wiesel, Nobel Peace Laureate
"Dov Seidman basically argues that in our hyperconnected andtransparent world, how you do things matters more than ever,because so many more people can now see how you do things, beaffected by how you do things, and tell others how you do things onthe Internet anytime, for no cost and without restraint . . . andso it must be with us. We need to get back to collaborating theold-fashioned way. That is, people making decisions based onbusiness judgment, experience, prudence, clarity of communications,and thinking about how—not just how much."
—Thomas L. Friedman, New York Timescolumnist
"A trained moral philosopher, Dov Seidman has built a highlysuccessful business on the theory that in today's wired andtransparent global economy, companies that 'outbehave' theircompetitors ethically will also tend to outperform themfinancially."
"In his book HOW Mr Seidman explained why he feelsbehaviour (as opposed to the more fashionable management notions ofengagement or motivation) is the key to organisationalsuccess….Thought leadership, and big ideas, are rare. Buthere is a challenging thought for you. Outbehave, outperform,outgreen – or out you go."
–The Financial Times Business Life columnist StefanStern
"The book has understandably received a second wind, propelledby the global economic turmoil. Books like Seidman's on theimportance of trust and building and strengthening corporatereputation are being heralded as the voices of sanity."
–Economic Times journalist Arati MenonCarroll
"Dov Seidman captures the power that Ray Kroc instilled in us atMcDonald’s from the day he opened his first restaurant in1955—a culture based on values puts the customer first. Intoday’s world, focusing on the ‘how’ is criticalto accelerating momentum. HOW is required reading for anyoneseeking enduring success in business or life."
–Jim Skinner, CEO, McDonald’s Corporation
"In HOW, Dov Seidman takes the idea of 'success' evenfurther, redefining it as a quest for significance. Isn't that whatwe all really want? To have a positive impact, to make adifference, to excel? To do that you have to achieve significance,and Seidman brilliantly shows you HOW. This book will change yourlife in profound ways."
–Author Marcus Buckingham
"Dov Seidman's book introduces you to the world of how in a waythat will revolutionize the way you think about, assess, andexperience success."
–Former Chief Learning Officer, Goldman Sachs and formerhead of leadership development at GE, Steve Kerr