How the SEC Became Goliath: The Making of College Football's Most Dominant Conference by Ray Glier | Paperback | Barnes & Noble
How the SEC Became Goliath: The Making of College Football's Most Dominant Conference

How the SEC Became Goliath: The Making of College Football's Most Dominant Conference

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by Ray Glier

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A veteran sports journalist explores the real reason why college football can’t shake the attitude of “SEC vs Everyone Else”: size does matter.

How the SEC Became Goliath covers the Southeastern Conference and how the league became dominant, winning seven straight national championships.

Size matters. That’s why the SEC is


A veteran sports journalist explores the real reason why college football can’t shake the attitude of “SEC vs Everyone Else”: size does matter.

How the SEC Became Goliath covers the Southeastern Conference and how the league became dominant, winning seven straight national championships.

Size matters. That’s why the SEC is Goliath, because the Southeastern Conference, top to bottom, has better coaches, better stadiums, better bank accounts, and better weather, but the difference maker is the bigger and better players.

The SEC has walked off with the big crystal prize in college football for seven straight years and will not give it back. The talk of “big boy football” grinds on the Buckeyes, Sooners, Longhorns, and Ducks. All they can come back with is “Wait until next year.” Then next year comes and the SEC tribe is chanting in the closing minutes of the National Championship Game, “SEC, SEC, SEC!”

The national championship trophy has been in the South for so long it has sunburn. That is why college football is thick with the acrimony: SEC vs. Everyone Else. The domi­nance of the SEC has a lot more to do with the South’s culture than just the rock-’em, sock-’em of football played one day a week. The South lost the Civil War, and sociolo­gists will tell you that there is still a regional angst, an “us against them” mentality, a spirit of “those damn Yankees.” It is not just about championships. The SEC is about culture and competitiveness. . . . It is about players.

Editorial Reviews

Mark Schlabach
“Ray Glier does a fantastic job of capturing the evolution and rise of the Southeastern Conference and gives his readers an up-close look at how the league and its teams came to dominate college football. From Alabama to Florida to LSU and everywhere in between, Glier gives readers an intimate look at college football in the South, where the sport always seems to matter more than anywhere else.”
Matt Hayes
“Read the book, bathe in the anecdotes, and soak up the knowledge. If you love the SEC — heck, even if you hate it — let Ray Glier take you on a ride through the most popular, powerful entity this side of the NFL. From Roll Tide to Hotty Toddy and all championship points between, a must read for college football fans.”
Dennis Dodd
“Ray Glier has researched deeply and gotten behind the scenes to chronicle how the nation's best conference
got that way.”
Andy Staples
“SEC football might be the most unique ecosystem in sports. In his fine book, Glier carefully examines the food chain and explains exactly how the eat-or-be-eaten world of SEC football works.”
From the Publisher
“Ray Glier does a fantastic job of capturing the evolution and rise of the Southeastern Conference and gives his readers an up-close look at how the league and its teams came to dominate college football. From Alabama to Florida to LSU and everywhere in between, Glier gives readers an intimate look at college football in the South, where the sport always seems to matter more than anywhere else.”

“Read the book, bathe in the anecdotes, and soak up the knowledge. If you love the SEC — heck, even if you hate it — let Ray Glier take you on a ride through the most popular, powerful entity this side of the NFL. From Roll Tide to Hotty Toddy and all championship points between, a must read for college football fans.”

“Ray Glier has researched deeply and gotten behind the scenes to chronicle how the nation's best conference

got that way.”

“SEC football might be the most unique ecosystem in sports. In his fine book, Glier carefully examines the food chain and explains exactly how the eat-or-be-eaten world of SEC football works.”

Jesus Ortiz
“At a time when the SEC is flexing its muscles and racking up national championships in college football, Ray Glier expertly explains why the SEC and its football coaches have tormented the rest of college football. Whether you're a fan of new SEC member Texas A&M or a longtime follower of the Crimson Tide, you'll be fascinated by How the SEC Became Goliath: The Making of College Football's Most Dominant Conference.
Rob Lunn
“As a former player in the Big East, I can tell you that conference envy is very real. You won't hear anyone saying they wish they had the exposure of Mountain West, or a chance to play in front of “those legendary Big Sky fans.” The SEC is College Football and How the SEC Became Goliath diagnosis and explains the lineage, pedigree, and insanity of it all.”
Rick Bozich
“There hasn't been a bigger story in college football the last six seasons that the thunderous success of the Southeastern Conference. And there isn't anybody better equipped to explain why the SEC has delivered that Ray Glier. He not only knows the league and all its important personalities, he's enabled everybody else to know them, too, by writing this wonderful book.”
Dr. Bill Chachkes
“Ray Has his Finger on the Pulse Of SEC Football. (The) Best Book about the Conference I have read in My 30+ Years of Covering College and NFL Football.”
Joey Johnston
“The SEC has become the most dominant force in college football — maybe in all of sports. Ray Glier does a masterful job of explaining how and why that happened. If you love Southern football — or if you're still on the outside, wondering how such a 365-day-a-year passion can be generated and sustained — this is your book.”
Jonathan Reed
“The SEC is at the top of the food chain in college football today, but it wasn't always that way. Glier does a great job going in depth about the circumstances, planning, and luck that all played a role in making the SEC the best conference in college football.”

P.W. Elder
“Anyone who wants a picture into how the SEC became Goliath of college football need only read Ray Glier's book. He is pretty thorough in covering the reasons for the SEC's success. But probably his most important point is the passion for the sport in the south, even at the little league level. Says Glier, “The ferociousness with which they approach the game in the south -on the field and off the field - separates this section of the country from the rest.” “Goliath” is a consummate yet easy to read expose, highly recommended.”
Bob D’Angelo
“Ray Glier vividly shows why SEC is the most dominant conference in college football. There is no secret formula for success in SEC, and Glier reveals the inner workings of the most successful programs in the nation.”
Don Everest
If the SEC’s dominance of late baffles you, Glier paints a clear and revealing picture of how the conference vaulted to the top.”
Kevin McGuire
“The rise to national dominance in college football by the SEC has been nothing short of extraordinary. Ray Glier's inside look at the transition from a conference on the brink of greatness all the way to the top of the mountain is a must read for any fan of college football.”
Tony Arnoldine
“Love or hate the SEC’s dominance, Ray Glier's entertaining breakdown of the conference’s rise to the top of the college football landscape will have you hooked. Detailing the roles of Nick Saban, Les Miles, Urban Meyer and more, Glier weaves a tale of the money, pride and tradition that made the SEC what it is today.”
Andrew Bucholtz
“'How The SEC Became Goliath' is a remarkable exploration of the factors that have led to the conference's dominance. Glier deftly weaves cultural, economic and historical data together with profiles of key figures to produce a compelling read.”
Arky Shea
“The SEC is the most powerful conference in all of sports but wasn't always so universally feared and loathed. Ray chronicles in extraordinary detail in the evolution of a semi-power to a superpower in college football. Absolutely mesmerizing. Must-read is an understatement.”
Peter Kerasotis
“Leave it to Ray Glier to do what nobody else has been able to do — tackle the SEC. Using irrefutable facts, insightful anecdotes and expert analysis, he brings down all the myth and mystery surround the best conference in college football. I thought I knew the SEC until Ray Glier schooled me, and I enjoyed every word of it.”
Aaron Torres
“From the weight room to the recruiting trail and straight onto the field, nobody has dominated the sport of college football in recent years like the Southeastern Conference, and never before has anyone captured the essence of what makes the SEC so special like Ray Glier has in his new book “HOW THE SEC BECAME GOLIATH: The Making of College Football's Most Dominant Conference.” This book is a must-have for anyone who loves this sport, and who has ever wondered how the SEC became the king of the college football world.”
Jay Busbee
“Every fan, coach and player outside the Southeast ought to grab a copy of this book to figure out just how the SEC keeps beating them, year after year. Not that it would matter; by the time they understood how they'd lost before, the SEC would be dominating them in new and different ways. And for SEC fans? Why, this book is like a family album and a Christmas wish list all in one.”
Kyle Kensing
“Mr. Glier provides fascinating insight into the Southeastern Conference's unprecedented college football dominance through firsthand accounts, and examines its many champions through all facets: on the recruiting trail, in the locker room and in the huddle. He demonstrates how gridiron success goes beyond the stadiums of the South and into its very culture.”

Joe Maxse
“With former Florida coach Urban Meyer now directing matters at Ohio State, all members of Buckeye Nation and the Big Ten would be wise to pick up any and all information from the football conference that rules. Before you can beat them, you better understand them.”
Justin Schrager
“While the rest of college football struggles with confusing conference jumping and the loss of traditional rivalries, the SEC continues to stand out as a symbol of relative stability and competitive dominance. That's not a coincidence. Ray Glier highlights the people and events that have turned the SEC into football's only true super conference.”
Scott Jacobs
“Ray Glier’s, How the SEC Became Goliath, is not a love-letter to a conference used to stomping on hearts and shattering national dreams of a level playing field. And that’s exactly what makes it refreshing, like a cool drink from a red solo cup on a warm Saturday afternoon. It’s more of a re-examining of the SEC’s brash and ruthless culture, a region’s love affair with football, and why the conference doesn’t buy talent, it simply recognizes it better than anyone else, before grooming it within very complex and well thought out systems. At 241 pages, Goliath, may look long, but it’s an easy read, backed smartly with anecdotes, history, and quality research. While it jumps around quite a bit, it reaffirms its message throughout: The SEC is bigger and faster than everyone else and at the end of the day, that’s the bottom line for why it can’t be stopped.”
Tyler Dawgden
“Glier gives his readers a glimpse into the makings of the mad geniuses that have ruled the BCS Championship Game for the better part of a decade. This is no mere recitation of stats; instead it examines the human interest stories of those dedicated to the kind of perfection in the Southeastern Conference, from the players to the coaches and everyone in between that builds dynasties.”
Bob D’Angelo
“Ray Glier vividly shows why SEC is the most dominant conference in college football. There is no secret formula for success in SEC, and Glier reveals the inner workings of the most successful programs in the nation.”

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Read an Excerpt


The national championship trophy has been in the South so long it has a sunburn. It is as much a fixture as the red, blue, and orange Solo cups that hold the tailgate drink and the $9.95 canvas-backed chair that holds the Southeastern Conference fan, who has no greater wish than to hold a winning lottery ticket and for his or her team to win on Saturday. The crystal Coaches’ Trophy has bivouacked here since January 2007, and the folks who populate these rattlesnake-mean message boards in the South claim success comes from playing something called Big Boy Football.

Well, they might have a point. It is big-boy football, as in really big players playing the game. Big people beat up little people. That’s what the SEC believes in; football that is played from the inside out, tackle to tackle, and coveting the defensive lineman over the wide receiver all day, every day. The Southeastern Conference has won six straight national championships in college football because it has size to go with speed.

Alabama and LSU of the SEC slugged it out for the national championship last January because they had 265-pound thumpers on defense that could scoot and 225-pound running backs that could plow. The 7-on-7 teams in the Big 12, ACC, Big East, and Pac-10—the programs in those leagues that highlight skill players, not brawlers—sat home. Big people have become the prerequisite in the SEC, particularly at Alabama, which will not recruit runts for anything but kicker, and even then those specialists are ordered to muscle up. The success of the Crimson Tide, which won national titles in 2009 and 2011, and LSU, which has won 24 games the last two seasons and a title in 2007, should have spread-offense gurus rethinking their approach. Big and fast beats small and fast. It’s why the SEC has not shared the road the last six seasons. It has big players who are fast, which is like a tractor trailer that rides down the middle of the highway stripe going 75 mph.

Bama uses an NFL-inspired formula to recruit. It wins from the inside out, which is with offensive and defensive linemen valued higher than wide receivers and quarterbacks. It builds muscle with a strenuous off-season program and finds high school recruits who can take tough coaching. Alabama takes the best athletes and puts them on defense, and NFL scouts have dubbed the Tide the thirty-third NFL franchise. LSU has the same rock-’em, sock-’em philosophy with Les Miles, the head coach; John Chavis, the defensive coordinator; and Greg Studrawa, the offensive coordinator. The Tigers hit you high where you live game after game after game and then run over you with cats such as the Honey Badger.

Now look at Auburn and Florida. Sure, they won national championships with some speed guys, and the SEC is known for fast players, but look closer. Who was really doing the heavy lifting for Auburn in 2010 and Florida in 2008? It was the Tigers’ senior-laden offensive line making a path for the son of a preacher man, Cam Newton, who is 6-foot-6, 250 pounds. The other son of a preacher man, Tim Tebow, is 6-foot-3, 245 pounds, and built like a wishbone fullback, and he buckled defenses for important yards for the Gators in 2008 when they won the championship. Five players from that Florida offensive line that made the path easier for Jesus—that’s what the O-line called Tebow—are playing or have played in the NFL. So take note of these numbers: Florida rushed for 231.1 yards per game in 2008. Auburn went for 284.8 yards a game in 2010. That is nice work in a defense-first establishment such as the SEC.

People always talk about the speed of the SEC. It’s not just the speed. It’s the size and the speed and the versatility of the offense and defense. That’s why the SEC is Goliath. It has taken an imprint of the NFL and laid it over the top of its programs with NFL-type roster maestros called exactly what the NFL calls them: player personnel directors. Other conferences have personnel guys, but the SEC has personnel guys so skilled the NFL is hiring them. The Philadelphia Eagles plucked Ed Marynowitz off Alabama’s staff in May 2012.

The SEC led the NFL draft with the most players selected for the sixth straight year, so maybe it is no coincidence it has won six straight championships. It was the only conference with a player selected from every one of its teams in 2012. Ohio State coach Urban Meyer, the former Florida coach, would tell people over and over when he was in Gainesville, “There are twelve teams in this league and ten of them think they can be big winners, so they pay their coaches and recruit like they are going to win the conference championship.”

So for six straight years the SEC has walked off with the big crystal prize, and they will not give it back. The talk of Big Boy Football grinds on the Buckeyes, or Sooners, or Longhorns, or Ducks, and all they can come back with is “Wait until next year,” and then next year comes and the SEC tribe is chanting in the closing minutes of the National Championship Game, “SEC, SEC, SEC,” even if they are the only ones in the building.

Goliath gets the biggest prize and some of the biggest checks, too. In the last six seasons of the Bowl Championship Series, the SEC has cashed more than $150 million worth of checks from appearing in eleven BCS games. The BCS games and the revenue from its CBS/ESPN deals helped the conference pay out $20.1 million to each of its schools in 2012. Now that Missouri and Texas A&M have joined the conference, the deals with CBS and ESPN will be renegotiated to push distribution to each school probably toward $23 million. When the SEC finally gets around to launching its own network to provide content from its marquee hoops team, Kentucky, and its cavalcade of top ten baseball teams, the payout per school could reach $25 to $28 million, which means more money for coaches’ salaries and recruiting and everything else that goes into keeping Goliath fed. Just add up the revenues pulled in by SEC schools. It’s more than a billion dollars in receipts, more than any conference in the country.

The median athletics spending per athlete in the SEC in 2009 was $156,833. Per student in the SEC the median spending was $13,471, according to a study by the Delta Cost Project at the American Institutes for Research in Washington, DC. The median athletics spending per athlete in the Big 12 was $131,440 per athlete and $14,021 per student. In the ACC it was $106,238 for the athlete to $15,638 for the student. You look at those financials and wonder if the SEC has been a little too aggressive with the money grab. We’ll examine Goliath’s wallet in this book, too, right along with its Xs and Os.

Steve Berkowitz, who expertly investigates the finances of college athletics with a team of reporters for USA Today, simply says when explaining the SEC game of Monopoly with the national championship trophy, “Just follow the money.”

Here is a snapshot of the money.

The vault for assistant coaches in college football, the area where many people thought the SEC lost all self-control, was opened up in 2009 by former Tennessee athletic director Mike Hamilton, who paid new head coach Lane Kiffin $2 million and paid Kiffin’s father, defensive coordinator Monte Kiffin, $1.2 million. Recruiting coordinator and offensive line coach Ed Orgeron was knocking down $650,000, and offensive coordinator and line coach Jim Chaney received $380,000. The arms race in college football had entered a new era with these assistants’ salaries, and the SEC was out in front.

The former Florida offensive coordinator Charlie Weis signed a three-year contract that paid him $765,000 in 2011 and would have paid him $865,000 in 2012 and 2013 if he had not accepted the head coaching job at Kansas. Weis’s salary at the time was higher than that of forty-one Division I head coaches, according to data compiled by USA Today.

It was a pittance compared to the deal offensive coordinator Gus Malzahn had at Auburn before he left to become the head coach at Arkansas State. He was drawing $1.3 million per year to coach one side of the ball in 2010. John Chavis, the LSU defensive coordinator, will eventually make $1.1 million a season as his deal matures. Kirby Smart, the defensive coordinator at Alabama, is making $950,000.

Some strength and conditioning coaches in the SEC are making $300,000 and more. SEC schools do not talk about all the personnel they have hired in the last five years in football, but some staffs have as many as twelve people devoted to strength and conditioning. It really is an arms—and legs—race in the SEC.

“Two significant areas of spending escalation have been in salaries paid to football personnel, head and assistant football coaches, and an increasing number of noncoaching staff, such as strength and conditioning personnel and directors of recruiting, video services, player development, etc.,” said Amy Perko, the executive director of the Knight Commission on Intercollegiate Athletics. “SEC teams have been pacesetters in each of these areas. Big-time college football is like a high-stakes poker game, with the SEC upping the ante every year.

“The impact of the escalation is of great concern to presidents, who are also pessimistic about their ability to control these costs on their own campuses.”

So the SEC wins with big people who can run, but it also wins with an aggressive hunting of cash. Perko is correct. No conference is more responsible for escalating the arms race in college athletics in facilities and coaches’ contracts than the SEC. The presidents of the schools in the SEC have been pushed and pushed to win in football by millions of fans in the South, and now the rest of college football has taken up the chase with expansion, their own mega–TV deals, and coaches’ contracts. Iowa’s Kirk Ferentz, once the lone $3-million-a-year coach in the Big Ten, finally has some companions in the vault in Ohio State coach Urban Meyer ($4 million) and Michigan coach Brady Hoke ($3.2 million average over six years). The man the SEC has to worry about is the Pac-12 commissioner, Larry Scott, whose aggressive business deals are tripling the cash payouts to Pac-12 schools, which means more money to sign the best assistant coaches and build out facilities.

The SEC cash also provides for recruiting budgets. When the select SEC head coach says he is going recruiting for a week, it does not mean he is packing a suitcase and will be on the road enduring bedbugs and punch-drunk hotel clerks. Alabama, for instance, has a jet at the disposal of its head coach, just like a lot of other SEC coaches have. It takes the coach from town to town in the South. Most of the time he is back at night sleeping in his own bed.

The assistants, on the other hand, will drive miles and miles after spring practice in late April, from north Alabama to Florida. They can get on a jet, too, and be dropped off one by one in different locales, then be picked up one by one, but they also endure plenty of windshield time with the sixteen-hour days by car as they roll from school to school to school in their recruiting area.

Auburn’s head coach, Gene Chizik, and his assistant coaches traveled the state of Alabama in limousines to recruit. The former Tennessee coach Kiffin hopped around Atlanta one Friday night in a helicopter watching several high school games his prospects were playing in. Presidents are not the only luminaries skipping over traffic jams in copters.

The zeal and competitiveness in the South is why college football is thick with the acrimony, SEC vs. Everyone Else. The other conferences cannot match the fervor for football in the South. It is why the SEC fought the four-team play-off format that allowed only conference champions into the postseason. The rest of college football dreads the idea of another all-SEC National Championship Game because the second-place SEC team can be better than the other guy’s first-place team. So when will the rest of college football chase down the SEC?

Lane Kiffin, who coached a season at Tennessee, is making his way up the rankings at Southern Cal and has already proved he is more than a brash kid with a whistle; that he can call plays and rebuild a brand. Urban Meyer, the former Florida coach, is off to a great start at Ohio State. He is making enemies with his recruiting style. Now, that’s more like the SEC, which is the king of aggressive recruiting.

Jimbo Fisher, who comes off the Saban coaching tree, is refilling the tank at Florida State. He understands he is not competing with the ACC. He is competing with the SEC and pouring himself into the job like an SEC coach. Clemson is paying its offensive coordinator, Chad Morris, $1.3 million, which is in the style of the SEC.

The SEC should fear Kiffin, Meyer, and Fisher because they have seen the SEC up close. They are ardent recruiters and have sharp-minded staffs. All three can dominate their conferences and get into the National Championship Game, but their schools still don’t have quite enough loot, like the SEC, to sign up the top assistant coaches. Clemson chased LSU’s Chavis to be defensive coordinator, but could not outbid the Tigers in money or prestige or access to top players.

How did it all become so galvanized for the SEC?

Well, this book is not a celebration of the Southeastern Conference’s golden era and six milestones. It is about the passage to those titles. I’m not rooting for anybody in this book, just trying to explain a few things, from the SEC’s perspective, of course. Losers don’t write the history books.

The story does not start with Florida’s bludgeoning of Ohio State, 41–14, on January 8, 2007, which was the first title in the SEC six-pack. It has to start with the population quake in certain southern states—Georgia, South Carolina, Florida—which helps account for a deep pool of high school talent for SEC teams to choose from. Texas A&M and Missouri joined the SEC on July 1, 2012, which adds another ripple of muscle to the SEC footprint.

The story has to include the migration of black athletes from baseball to football in the 1970s and 1980s. The eighty-five scholarships offered by a Division I program and the allure of adoring crowds on Saturday sure beat a bus ride to Bristol, Tennessee, or a frosty college baseball game played in late February. The SEC story includes the bold move to include a conference championship game twenty years ago, which has given the SEC champion a boost toward the BCS title game.

The SEC success story has to talk about Mobile, Alabama, the baseball home of Hank Aaron, Satchel Paige, Billy Williams, Willie McCovey, and Ozzie Smith, among others, and how that southern city has turned into a stronghold of football with first-round picks such as Auburn defensive lineman Nick Fairley, LSU quarterback JaMarcus Russell, Alabama safety Mark Barron, and on and on.

This book offers a good dose of Nick Saban, but it does not start with Saban’s first contribution to the title streak, his 2009 championship team at Alabama. It starts with his 2001 recruiting class at LSU, which awakened an on-again, off-again program and led to the 2003 LSU title and then the 2007 championship. The Tigers have been on an eleven-year roll. The deliberate Saban then did for Alabama (2009, 2011) what he did for LSU.

The dominance of the SEC has a lot more to do with the South’s culture than just the rock-’em, sock-’em of football played one day a week. The South lost the Civil War, and sociologists will tell you that there is still a regional angst and an “us against them,” a spirit of “those damn Yankees,” 147 years following the end of the war.

While white players are more wrapped up in the mythological aspect—win one for the South—black players see opportunity in the game, and a chance to shine in their communities. The cult of SEC football gets at the consciousness of the South, and that has to be part of this book. What it means to be a man and tough.

So, do you write this book and have to hold your nose at the same time? Did the SEC get here by kicking the dog, being home wreckers, crashing their motorcycles, behaving as general badasses, and cheating? I thought about that. According to the NCAA Major Infractions database, the SEC has had eight major infractions in football since 2002, which was just before it started building rosters for this six-year run. There were many other secondary violations, which the conference office and schools do their best to keep from public view. It sounded as if the SEC should not be in jail, but under it.

I looked at the recent college football scandal sheet: North Carolina, Miami, Ohio State, Boise State, Oregon, and Penn State. A couple of years ago it was Michigan and Southern California.

Also, since 2002, the Pac-12 has had eight major infractions. The Atlantic Coast Conference had five. The Big 12 and Big Ten have had four each. The NCAA bill has not come due for Oregon and its relationship with player broker Willie Lyles, but when it does, the Pac-12 will be the clubhouse leader with nine major infractions since 2002.

When Yahoo! or the New York Times look under rocks, do they find just the SEC slithering away? Hardly. Many schools have loopholes and shortcuts written in the margins of their NCAA manual. Let’s get that squared away right now. The SEC has not won six titles by outcheating people. The other conferences can’t run that rap on the SEC.

But they try.

Right after Alabama defeated LSU in the all-SEC National Championship Game, John Cooper, the former Ohio State football coach (1988–2000), told a Cleveland radio station, according to the Birmingham News:

I see some of these teams, the Auburns. I’m told, I don’t know and I haven’t coached in that league, but I’m told that down South the Alabamas and LSUs and some of these teams that have these great players, that maybe the NCAA needs to look into their situation. Those teams have been on probation. As you know, Alabama’s certainly one of the most penalized teams in college football, as is the Southeastern Conference. We say the SEC’s the best and they are the best, but they’ve also had more NCAA violations than probably all the other leagues put together the last ten years.

That is not true, but it is part of the perception of the SEC. Since 2002, the SEC has had eight major violations. The Big 12, Pac-12, Big Ten, and ACC had twenty-one combined, soon to be twenty-two with Oregon’s mess. Do the math, Coop.

In March, after the NCAA sentenced North Carolina’s football program to a one-year bowl ban and other sanctions for nine violations, former Carolina safety Deunta Williams told the Raleigh (NC) News & Observer, “What happened at Carolina is child’s play compared to what happens at the SEC. The SEC pays for players. I’m not afraid to say it, but the NCAA doesn’t go after them.”

He offered no examples of infractions to chase down. I tried to contact him. In August 2011, I was in Chapel Hill, and athletes in other sports talked about a glistening SUV driven by a Carolina defensive lineman who was bumping to the machine’s music while cruising through campus. That’s child’s play? How about the academic cheating at Carolina and Florida State? More child’s play, I suppose.

Consider the two southern schools that prevented the SEC from a greater haul of titles ten to fifteen years ago. They cheated. Florida State and Miami have been pushed into the margins of the game by scandals, and they have had to deal with the fallout, which was to lose a few games and push aside an icon (Bobby Bowden).

“It’s stupid to say everyone is doing it, and it’s stupid to say only the SEC is doing it,” said Mike Oriard, former player at Notre Dame, retired professor at Oregon State, and author of Bowled Over, a book on the culture of college football.

It is true that when Alabama and LSU played the National Championship Game in January 2012, both schools were still on probation for NCAA violations in football. That had to be a first. You know the old taunt: SEC stands for Surely Everyone’s Cheating. The SEC has its issues, no question about it. Alabama banned a clothing salesman from its sidelines because memorabilia signed by players was showing up in his store with price tags. LSU fired an assistant coach for improper recruiting. And you know about Cam Newton’s father, Cecil, who was shopping Auburn’s former quarterback down the SEC aisle at Mississippi State.

Fans of rival conferences want to read about the dark secrets of the SEC. The business of the SEC does look shameless with the coaching contracts, the stadiums stuffed with blind, obedient revelers, the decaying classroom across the street from the modern locker room, the polished steel in the weight rooms, the manipulation of academics, and the oversigning and the managing of rosters, as if the NFL had been transplanted to the SEC. The resources that go into the cultivation of an SEC football program are mind-bending, and rival conferences claim overindulgence 24-7.

But if you look at the bank account of an Ohio State, can you really accuse the SEC of buying titles? If all it took was money, the Buckeyes ($131 million athletic department budget) would have interrupted this SEC run by now. What about Texas, the last non-SEC team to win the national championship ($150 million in revenue)?

That has not stopped the sniping. Wisconsin coach Bret Bielema told the Sporting News, “We at the Big Ten don’t want to be like the SEC in any way, shape, or form.”

The Big Ten is not like the SEC in any way, shape, or form. The crystal trophies on SEC campuses attest to that. More proof is the Big Ten’s 1-10 record versus the SEC in bowl games. The Big Ten was also the conference that rode Maurice Clarett to its last national championship. Everyone remembers the Ohio State running back. Jailed for armed robbery. Given preferential treatment by a professor at Ohio State, and on and on. How does Bielema claim overindulgence by the SEC when the other quarterbacks in his program, slaving through off-season workouts, were pushed aside by the one-year hire of quarterback Russell Wilson? Sure, Auburn hired a quarterback (Cam Newton) for a season, but the Tigers did not turn around and act sanctimonious toward other programs. They also thought they would have Newton two years.

So what don’t we see? What’s in this book that also speaks to the essence of the SEC?

• Nick Saban walking across the hot coals of mistrust in south Baton Rouge to recruit a star to help awaken LSU.

• The SEC schools that petition the conference office to allow the school to remove a player from the roster and its scholarship count for medical reasons and the conference office saying, “No, you can’t do this. Kids are not disposable. You have to prove it.”

• The Tennessee athletic department members e-mailing athletic director Mike Hamilton pleading for him to corral Lane Kiffin, who was trying to cut in line in the SEC’s championship parade with questionable tactics. Kiffin was tearing down some traditions at Tennessee, and it was good for him that he made a quick exit because former players were about fed up.

• The private eyes on the SEC looking for rule-bending or rule-breaking so they could shake down the league and slow down the SEC’s dominance. For example, it was a booster from a Big 12 school who called the NCAA and said a former NFL star was recruiting Foley, Alabama, star Julio Jones for his alma mater, which is Alabama. The former star explained it as innocent contact and the NCAA dismissed it.

What else about the SEC do we have to see to explain this six-year run?

• Urban Meyer walking with his head down in the darkened tunnel at Bryant-Denny Stadium, his spread offense humiliated by Alabama on October 1, 2005, 31–3, while reporters trashed his scheme up in the press box. The determined Meyer didn’t punt; he won a title in 2006 with big-back adjustments to the spread—and a ferocious defense. Meyer then recruited the ultimate spread quarterback, Tim Tebow, and won another championship in 2008 with one of the best teams in the history of college football.

• How two missed field goals by an NFL-caliber kicker in a non-SEC game—Pitt vs. West Virginia—helped determine the SEC’s fate in 2007. Pitt stunned West Virginia 13–9 in that game to open the door for LSU to win the 2007 title. The season before, UCLA stunned Southern California 13–9 to open the door for Florida. Luck happens even for the mighty SEC.

• The coach who turned down LSU and its head coaching offer in November 1999, which opened the door for the Tigers to hire Nick Saban. The hiring of Saban helped the SEC achieve the status it enjoys today in college football.

Sure, there are excesses in SEC football. You can’t alibi those away. You cannot cover your eyes to the oversigning of recruits, which the SEC office and decent athletic directors such as Georgia’s Greg McGarity finally had to step in and stop. Some coaches fought against the oversigning legislation and lost. The official vote by schools to put in some checks against oversigning was reported as 12–0, but that was polish at the end of contentious meetings, which did not start with a 12–0 vote. One reason SEC coaches were signing more than twenty-five high school players per year to scholarships was because they were handing out scholarships to kids with risky academic backgrounds. The coaches didn’t know if the high school senior was going to qualify academically, and the coaches wanted to be covered with an extra recruit, or two, or five. The second reason is they wanted some extra players ready to step in when they ran off players who were underperforming or not holding up their end of the scholarship bargain by skipping class or getting busted for marijuana use.

The SEC office has lately been active in policing the integrity of the conference, but that has not stopped some from outside the SEC from wondering how certain players get on the field for SEC teams. A coach from the Southwestern Athletic Conference, which includes schools such as Grambling State and Alcorn State, once lamented to an NFL scout about a player at an SEC school, “We couldn’t get him in here. How did they get him in there?”

To be clear, the SEC follows the minimum NCAA academic guidelines for admitting athletes. Besides, if it was so automatic to get into SEC schools, would there be so many prospects tucked away in prep school or junior college?

Plenty of barbs have been heaved at the SEC during this six-year stretch of championships, but it is important to consider one statistic. In the second annual “Adjusted Graduation Gap Report” done by the College Sport Research Institute (CCRI) at the University of North Carolina, SEC schools graduated football players 18 percent less than the general full-time student body (2000–03 four-class cohort). That’s nothing to be proud of, except when it is put side by side with other conferences, the conferences that claim the SEC is a den of cheaters. The Big Ten, which has created the biggest stink about SEC football and academics, graduated football players 21 percent less than the general full-time student body. The Atlantic Coast Conference graduated athletes 20 percent less. The Pac-12 was last among Division I conferences, graduating players at 26 percent less than the full-time student body. The SEC has more restraint when it comes to athletics vis-à-vis academics than other conferences would want you to believe.

Perhaps we should consider the background of some of the football players who are signed into the SEC. The city of Atlanta, Georgia, public schools are dealing with one of the worst cases of standardized-test cheating in the history of US education. Put your kid in one of these deplorable public school systems in the South and see how he turns out. Why not give a kid free access to tutors, paid for by the athletic department, and see what he does with the opportunity? The players pour money into the pockets of the professional sports managers in the conferences, but SEC schools do put a significant amount of money back into tutoring programs in the SEC, and that’s a good thing.

There is a trend in Division I athletics for schools to hire learning specialists to work with the low-functioning football/basketball players when they get on campus. My contention is that this is exactly what universities should be expected to do. That football money is being used for learning specialists is more than appropriate. Cynics might say it is merely to keep kids eligible for the next game, and that certainly has something to do with it. But legitimate students are on the two-deep, more than you think, who take advantage of the extra help and thrive. Maybe these bloggers should walk on campus, stop a player, and ask about the tutoring and its value. Dig a little. Sniping is easy.

Most of the schools in the SEC are land-grant institutions. They were established to educate the masses, not the elite. They are not supposed to be overly selective, and, yes, SEC schools have academic entrance requirements so that high school players who can only fog a piece of glass are not routinely given scholarships.

You can count on one hand the BCS schools who have remained 100 percent true to the mission of academics first. Northwestern, Stanford, Duke, Vanderbilt. The back door to the admissions office is usually locked at those schools. They pay the most attention to the twenty-hour rule for athletes, which is a joke in the SEC. Football is a full-time job in the SEC—forty hours a week—but it’s that way at a lot of schools in other conferences, and it’s that way in baseball, swimming, volleyball, soccer, and some country-club sports, too.

Mark Emmert, the president of the NCAA, who is spearheading new academic guidelines for athletics, toasts the SEC and its run of titles. The man who hired Nick Saban at LSU did not swipe at Goliath over academics versus football.

“I think it’s a pretty remarkable run,” he said. “If the universities are using that success to advance their academic agenda, then it’s a great thing. What’s to be unhappy about that? From our experience at LSU, we were able to elevate academics and athletics simultaneously.”

But the reporter’s task is to get as close to the truth as possible and ask, “Is there more?”

There is more. It is not just about buying championships. The SEC is about culture, climate, and competitiveness.

It is about players.

Six of the top ten states with the most players in the NFL, per capita, are within the SEC footprint, according to former Dallas Cowboys executive and analyst Gil Brandt. You won’t believe which state ranks first in players per capita in the SEC. You won’t believe which state ranks second. The SEC states not only have more players, they have better players where it counts in today’s game of the quarterback-centric spread offense: defensive linemen.

The SEC produces more NFL defensive linemen than any other BCS league, and that is a big deal as the game, in other conferences and the NFL, shifts more and more into the hands of the quarterback. Defenses win by affecting the quarterback, not just with sacks, but with pressures, and SEC defenses are good at sending marauders, such as Alabama’s Marcell Dareus, LSU’s Glenn Dorsey, and Florida’s Derrick Harvey, at the quarterback. Ask Ohio State, Oregon, and Texas, all losers to the SEC in the National Championship Game, about the pressure created by the SEC defensive fronts.

It is about coaches.

In six seasons at Florida, Urban Meyer was 65-15. In five seasons at Alabama, Nick Saban is 50-12. In seven seasons at LSU, Les Miles is 75-17. In eleven seasons at Georgia, Mark Richt is 106-38. In seven seasons at South Carolina, Steve Spurrier is 55-35. No other BCS conference could roll out more accomplished coaches in the six-year title streak.

We might not hit every note in this book, but at least we are going to give you something else to consider besides the SEC’s fat wallet.

Once upon a time, Johnny Majors, the Tennessee football coach and former Vols all-American, shook his head from side to side in despair and declared in his raspy voice that the SEC was too good for its own good. It was 1989 and Auburn had defensive linemen of freakish size and speed, Tennessee was stamping out NFL-caliber receivers and running backs, Alabama was about to flex its muscle again with Gene Stallings in 1990, and Florida had just hired an inventive coach named Steve Spurrier. The SEC was in the middle of an eleven-season run (1981 to 1991) without winning a national title, and Majors said it had to do with the fierceness of conference play.

“We beat each other up too much now,” Majors said. “An SEC team can’t win a national championship.”

He was wrong, of course. Six times wrong in the last six years.

Meet the Author

Ray Glier is a freelance journalist in Atlanta. He contributes to USA TODAY, The New York Times, and The Miami Herald, among other publications. He has covered the Southeastern Conference since 1986 and is the former executive sports editor of The Knoxville Journal.

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