How to Advertise: A professional guide for the advertiser. What works, what doesn't, and why.

How to Advertise: A professional guide for the advertiser. What works, what doesn't, and why.

by Kenneth Roman, Jane Maas
     
 
An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies. 16 pp. of color photos. 208 pp. 15,000

Overview

An "Elements of Style" for everyone who advertises, "How to Advertise" is a completely revised guide--updated for the '90s--to what works, what doesn't--and why. Fresh examples and case histories throughout include popular campaigns by Absolut, Nike, American Express, Duracell, Ralph Lauren, and many other successful companies. 16 pp. of color photos. 208 pp. 15,000 print.

Product Details

ISBN-13:
9780312171087
Publisher:
St. Martin's Press
Publication date:
11/15/1997
Edition description:
Second Edition
Pages:
208
Product dimensions:
5.36(w) x 8.24(h) x 0.65(d)

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