How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times

( 2 )

Overview

From best-selling author Jeffrey J. Fox, how the savvy see opportunity — and capitalize on it

Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business leaders and managers, Fox explains exactly how the savvy few who rise to the top stay ...

See more details below
Hardcover
$14.10
BN.com price
(Save 29%)$19.95 List Price
Other sellers (Hardcover)
  • All (14) from $2.49   
  • New (6) from $11.29   
  • Used (8) from $2.45   

Overview

From best-selling author Jeffrey J. Fox, how the savvy see opportunity — and capitalize on it

Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business leaders and managers, Fox explains exactly how the savvy few who rise to the top stay focused and alert, get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of underperformers, build brand names, pay for measurable performance, and lots more.

Potential rainmakers, CEOS, marketing superstars, and great bosses have long turned to Jeffrey J. Fox for advice. Now he shows exactly what to do to weather any climate.

Read More Show Less

Editorial Reviews

Publishers Weekly
Fox (How to Become a Rainmaker) explores the best practices of fierce competitors and how they gain market share, seize opportunity, and win when the stakes are the highest. With multiple bulleted lists of key action items, he swiftly covers a wide array of timely topics, including why bad times are actually good times, the benefits of piling up cash in tough times, and being cautious while showing fearlessness. He also encourages executives to play relevant “what if” games, always have a plan, stay off magazine covers, and be obsessive about execution. Of particular value are the sections on employee relations, which offer counterintuitive actions that reap big rewards on reserved executive parking spots, unionization, nurturing those hired and acquired, pruning dead wood, and cutting out all bureaucracy. This concise book will give motivated managers and executives the guidance they need to successfully bring their organizations to the next level. (Mar.)
Library Journal
Best-selling author and marketing consultant Fox (www.foxandcompany.com), whose previous book, Rain: What a Paperboy Learned About Business (2009), is also available from Brilliance Audio, presents a business devotional comprised of 60 brief motivational chapters full of management- and business-related wisdom. The book, which Fox effectively narrates, contains little new content, but listeners will find themselves nodding in agreement with his insights and sometimes counterintuitive strategies, many in the form of gardening or sports metaphors. Reminders like "always answer the phone" and "never cancel batting practice" will inspire them anew with each successive listen. Recommended for both seasoned business veterans (as a refresher) and recent business school graduates (as indoctrination).—M. Gail Preslar, Eastman Chemical Co. Business Lib., Kingsport, TN
Read More Show Less

Product Details

  • ISBN-13: 9780470408544
  • Publisher: Wiley
  • Publication date: 3/15/2010
  • Edition number: 1
  • Pages: 160
  • Sales rank: 656,522
  • Product dimensions: 5.10 (w) x 7.60 (h) x 0.80 (d)

Meet the Author

Jeffrey J. Fox is the founder and president of Fox & Company, Inc., a marketing consulting firm that specializes in marketing strategy development, innovation, enhancement, and selling skills training. In addition, Fox is a popular speaker and the acclaimed author of a series of hard-hitting international business best-sellers, How to Become CEO, How to Become a Rainmaker, and Secrets of Great Rainmakers among others.
Read More Show Less

Table of Contents

Preface.

Acknowledgments.

1 The Fierce Competitor Company.

2 Bad Times Are Good Times.

3 Hustle. Hustle. Hustle.

4 Leadership Is Not “Pushership”.

5 The Difference Between Leaders and Managers.

6 Know Your Company's Raison d'Etre.

7 Manage As You Would Invest.

8 “I Visit Customers in Stores”.

9 Always Answer the Phone.

10 Pile Up Cash.

11 Be Ever Fearful.

12 Show Fearlessness.

13 Play “What If?” Games.

14 Leadership Is Full Disclosure.

15 Get a Kitchen Cabinet.

16 Always Have a Plan.

17 Stay Off Magazine Covers.

18 “I Never Made a Dime Talking”.

19 Never Take Your Hand off the Tiller.

20 Control or Roll.

21 Get Out of the Office.

22 Walk Around the Company.

23 Never Forget the Third Shift.

24 Be Obsessive About Execution.

25 Get Rid of Executive Parking Spaces.

26 Fight Unionization.

27 People Are Not the Most Important Asset.

28 Nurture Those You Hire and Acquire.

29 Prune All Deadwood.

30 Bulldoze All Silos.

31 Broom Out All Bureaucracy.

32 Scoop Up Newly Available Talent.

33 Forget About Pedigrees.

34 Pay for Performance, Not for Activities.

35 Continuously Rip Out, Tear Out Bad Costs.

36 The Do and Don’t Cut List.

37 Forget Monthly Reports.

38 No Money, No Meeting.

39 Be Fanatical About Selling.

40 Don't Fire Sales People.

41 Hire Fiercely Competitive Sales People.

42 Banish All Selling Thieves.

43 Always Conduct Daily Sales Meetings.

44 The Big Opportunity.

45 Never Cancel Batting Practice.

46 Double the Training Budget.

47 Love that Cranky, Fickle, Demanding Customer.

48 Fire the “Strategic Customer”.

49 Customer Service Is a Survival Strategy.

50 Worship at the Altar of Quality.

51 Get Rid of “Mr. Ought-To-Be”.

52 Always Leave Flowers, Floor Mats, and Footprints.

53 Don't Cut Prices.

54 You Are Never on Vacation.

55 Lock, Load, and Launch.

56 Sue the Blankety-Blanks.

57 Welcome Serendipity.

58 Go Green!

59 Be a Master Gardener.

60 Summary: Characteristics of the Fierce Competitor Companies.

About the Author.

Read More Show Less

Customer Reviews

Average Rating 4
( 2 )
Rating Distribution

5 Star

(0)

4 Star

(2)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Posted January 11, 2013

    This was a short, easy business read with lots of good tips. I h

    This was a short, easy business read with lots of good tips. I had to write a business plan for my business law class last semester and I had post its stuck all over this book! So very thankful I found it.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 2, 2010

    No text was provided for this review.

Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)