This book is a condensed write-up of powerful principles and easy-to-follow steps to writing and delivering spectacular speeches.
* Know the guidelines in choosing a specific topic
* Know how to practice your speech for better delivery.
* Know the basic characteristics of good public speaking.
* Overcome your fear of public speaking.
* Manage speech anxiety effectively.
* Organize your speech carefully to improve understanding and recall
* Organize an introduction that will relax you and your audience.
* Identify the 4 general types of public speakers
* Use question and answer sessions to make a lasting impression
* Build rapport with your audience quickly and easily.
* Plan effective introductions and conclusions.
#1 Identifying your purpose
The importance of goal-setting must not be overlooked when preparing for any presentation. The very first thing you need do before you even embark on your presentation is to define your objectives. It is crucial that you begin with the end in mind. Ask yourself this, “What do I want to achieve from my speech?”, “What do I want my audience to receive?”, “What do I want my audience to do next?”
The first thing you need to do in the speech preparation process is to identify your purpose. The purpose of your presentation can range from
creating awareness, fostering understanding, generating impact, selling a product, or even to inspire your audience. Remember that the main reason why you’re presenting in the first place is to give, not just gain. As such, your goals should be aligned with allowing your audience to benefit from your presentation. Your purpose-setting must be extremely clear, not just to yourself, but to your audience as well. This helps them internally craft the benefits they will gain from listening to you.
The biggest mistake of public speaking is when you start with the wrong purpose in mind. Mediocre speakers operate without a specific purpose which can easily cause stress and anxiety. The nature of your purpose is just as important as the purpose itself. Many speakers often mistakenly assume or even subconsciously decide that their purpose is audience validation and approval. Wrong. This is completely foolish. This causes great pressure on the speaker to be absolutely perfect in order to win unanimous approval and this causes a great deal of anxiety. I call this a “stress-producing” purpose.
Once you’ve established the purpose of your presentation, you can easily craft your presentation around it in order for it to be achieved. Remember that the essence of public speaking is not to GAIN something, but to GIVE something. When you operate with that frame of mind, you automatically tune your body language, tone of voice and craft content that is useful for your audience. With that, you immediately attract the attention of the majority.
To conclude this section, here’s a quick summary. Before even writing your speech, you need to clearly define your objectives and ask yourself, “What do you want to achieve with this?” and to set goals that benefit not just yourself, but your audience as well. Now that you’ve identified the purpose of your speech, you can move on to the next stage.
#2 Preparing your speech
Now that you’ve identified the purpose of your speech, it’s time you craft it. But before you do, it’s important to clarify your topic. One way to make sure you’ve got it all cleared up is to try out the “business card test” - can you state your main idea on only one side of a business card? If you can, you’re ready to move on. If you can’t, keep working on it until you can.
Now, you can start drafting your speech. Grab a sheet of paper and right at the top of the page, clearly state your desired topic and the goal of your presentation. Then move on to write your opening lines and follow that up with 4-5 key points. Back these points up and summarize them in the conclusion. This is your outline. Now that you’ve listed your most important subjects, you can begin crafting your presentation based on the completed outline.
Before you start writing that speech out proper, let’s take a quick detour, and visit one of the greatest and most notable speeches made in human history - yes, Martin Luther King, Jr.’s “I Have A Dream”. Did you know that the most important, most often-quoted and the most powerful part of his entire speech, his iconic “I have a dream” statement, was made only in the last quarter of his entire powerful presentation? It makes you wonder how he managed to capture the ...