How to Be a Successful Internet Consultant

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Advances in Internet and Web technologies mean businesses large and small are ready to take their online identities to the next level. Many of these companies have dispensed with their in-house Internet staffs in favor of more flexible arrangements with freelancers, creating unprecedented opportunities for savvy Internet consultants. Knowing that your potential clients are being inundated with solicitations from your competitors, how do you make sure that you are the one they ...
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Overview

Advances in Internet and Web technologies mean businesses large and small are ready to take their online identities to the next level. Many of these companies have dispensed with their in-house Internet staffs in favor of more flexible arrangements with freelancers, creating unprecedented opportunities for savvy Internet consultants. Knowing that your potential clients are being inundated with solicitations from your competitors, how do you make sure that you are the one they call?

Being up on the latest technology is important, but it's not enough to land the choice assignments. Web consultants now have to be well-rounded, well-informed professionals, with both technical smarts and sound business skills. How to Be a Successful Internet Consultant cuts right to the chase on both fronts, covering almost 80 individual issues that every 'Net professional needs to know.

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Editorial Reviews

Booknews
Technical and business aspects of Internet consulting are addressed in this book offering advice and instructions on incorporating, financing, and marketing an Internet consulting business, and tips on drawing up a business plan and creating marketing literature. There is also ample material on technical aspects such as choosing an ISP, coding techniques, database handling, and e-commerce. Thirty pages of templates offer shortcuts for creating items such as sales letters, press releases, agreements, and cold-calling scripts. Keyes is president of a technology consulting firm and professor of computer science at Fairleigh Dickinson University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780070345317
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 12/4/1996
  • Pages: 435
  • Product dimensions: 5.95 (w) x 8.96 (h) x 1.18 (d)

Table of Contents

Foreword
Pt. 1 The Business End of the Business 1
Ch. 1 The Basics
Ch. 2 Your Finances
Ch. 3 Marketing
Ch. 4 Your Marketing Literature
Ch. 5 Advertising
Ch. 6 Sales
Ch. 7 Publicity
Pt. 2 The Technical End of the Business 117
Ch. 8 Starting
Ch. 9 Advanced Coding Techniques
Ch. 10 Basic Graphics
Ch. 11 Animation and Multimedia
Ch. 12 E-Mail and Conferencing
Ch. 13 Database Handling
Ch. 14 E-Commerce
Pt. 3 Letters, Forms, & Templates 279
Ch. 15 Miscellaneous Forms
Ch. 16 Forms to Generate Business
Ch. 17 Agreements
App. A HTML Quick Reference 315
App. B Common Unix Commands 391
App. C Internet Development Tools 399
Index 423
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted April 24, 2002

    Very readable and easy to follow

    I have a car dealership. I wanted to create a web site that provides information about the cars we sell and how well we service these cars. Although I don't want to be an Internet consultant I found this book to have everything I need to create to my site. The best part is that the book was written so that even I could read it.

    Was this review helpful? Yes  No   Report this review
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