How To Be A Successful Life Coach

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Overview

Coaching is an increasingly competitive field and successful coaching businesses need well-trained coaches who inspire trust in their clients and others. If you want your coaching business to be effective, respected, well-organised and profitable - the planning starts here. In this book, coach and writer Shelagh Young takes you through step by step approach to setting up your own coaching business. Top tips include: how to choose the right training course for the type of coach you want to be; how to make your business dreams come true without working 24/7; how to choose and target the right kinds of clients; and, how to plan and grow your business.

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More About This Book

Overview

Coaching is an increasingly competitive field and successful coaching businesses need well-trained coaches who inspire trust in their clients and others. If you want your coaching business to be effective, respected, well-organised and profitable - the planning starts here. In this book, coach and writer Shelagh Young takes you through step by step approach to setting up your own coaching business. Top tips include: how to choose the right training course for the type of coach you want to be; how to make your business dreams come true without working 24/7; how to choose and target the right kinds of clients; and, how to plan and grow your business.

Product Details

  • ISBN-13: 9781845282967
  • Publisher: How To Books
  • Publication date: 2/15/2009
  • Pages: 231
  • Sales rank: 1,217,624
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Shelagh Young is a writer and a coach with experience in setting up her own life and management coaching business. She is the author of a major distance learning course for life coaches, as well as publications aimed at supporting parents. She currently volunteers in sports coaching. Shelagh lives near Edinburgh with her partner and a two-strong squad of athletic teens.

Table of Contents

1 What is Coaching? 1

Creating your 'elevator pitch' 2

Helping people find out what they want to do 5

Top four coaching principles 6

Relationship building 6

What coaching is not 10

What coaching entails 12

2 Developing Your Coaching Skills 14

Are you a successful coach? 15

Developing your coaching skills 19

What do clients look for in a coach? 28

Working as a volunteer 33

Is membership of a professional body essential? 35

3 My Dream Business 45

A business that fits your life goals 45

Planning: first steps 47

Challenging/satisfying work 52

Respect 53

Opportunity to grow my income 54

Opportunity to become an employer 55

Creating a vision for your coaching business 56

Growing your business 60

What is it all for? 63

4 Who do you Want to Coach? 65

What are these special interest areas? 66

5 Choosing the Right Client Market 79

People like people like themselves 82

The great divide: corporate vs personal 85

6 How Will you Deliver Your Coaching? 90

Thinking about your modes of coaching 91

Face-to-face coaching 91

Telephone coaching 96

7 Form Follows Function - Designing Your Business Structure 105

Becoming a sole trader 107

Forming a partnership 110

Becoming a limited company 112

Creating a co-operative 114

Social enterprises and not-for-profit businesses 118

Could I start a charity? 121

What is a voluntary sector organisation? 122

Clearning the final hurdles 123

8 Marketing Your Business 124

Building trust 126

What is marketing? 127

What is a marketing strategy? 128

How to write a marketing strategy and plan 130

Are websites useful? 146

Final thoughts 147

9 Growing Your Business 149

Movingfrom part-time to full-time coaching 150

Partnership working 152

Sub-contracting 153

Becoming an employer 155

Successful tendering 161

10 The Ethical Coach - Protecting You and Your Clients 164

What are the risks of not abiding by clear ethical standards? 165

What are the most important ethical issues? 166

Setting a coaching code of conduct 184

Client codes of conduct 185

Handling risk 188

Insurance 188

Health and safety 189

Harassment 190

Maintaining your own mental health 191

11 Writing Your Business Plan 195

What a business plan tells the world 196

Mixing the ingredients of your business plan 201

A step-by-step guide to writing the plan 202

12 The Beginning is Not the End 221

Continuing professional development 222

And finally... 226

Useful resources 227

Index 229

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