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Take charge of your career and learn what it takes to truly become a Mega-Producer real estate agent - in just five years! In this book Bob Herd has compiled his 31 years of knowledge and experience in the real estate industry along with personal interviews from four mega-producing agents to offer you first-hand advice on what it takes to sell $30M to $120M of residential real estate a year. Whether you are new to the real estate business or an experienced agent that wants to take your career to a much higher level - Bob Herd gives you a working blueprint that will help guide you through a career you may have never dreamed possible.
1. Common Traits of Mega-Producers 2. Getting Started 3. Transitioning from General Sales to Niche Marketing 4. Marketing and Advertising 5. Building Your Team 6. Support from Your Company 7. Partnerships 8. The Business Plan 9. Day-to-Day Operations 10. Selling Your Business 11. 2004 Income and Expense Statement 12. Conversations with Mega Producers Appendix A: Sample Marketing and Sales Materials from Mega-Producers Appendix B: About the Author Index