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The realtor's essential guide to harnessing true earning power
How to Become a Power Agent in Real Estate gives real estate agents both the powerful sales techniques and the practical management tips they need to double their income by closing more transactions. Based on the outstanding success of Darryl Davis's seminar "The POWER Program," this motivational guide utilizes POWER Principles to help the new agent as well as the experienced top producer dramatically increase listings and sales.
The book is full of Davis's surefire methods for managing the sales process, including time management for agents, prospecting for listings, handling the seller's and buyer's concerns, maintaining a winning attitude, and generating more sales in less time. He also reveals how clever use of the Web can provide a competitive edge and how the top producers work smarternot harder. Offering field-proven tools and techniques, Davis shows agents how to progress at their own pace to their own personal Next Level and accelerate their entry into Top Agent status.
| Introduction | vii | |
| 1. | Time Management for Real Estate Agents | 1 |
| 2. | The Art of Prospecting | 17 |
| 3. | The Listing Presentation | 44 |
| 4. | Objection Handling | 60 |
| 5. | Servicing Listings to Sell | 94 |
| 6. | Working with Buyers: How to Work with Fewer Buyers, Make More Sales, and Have More Fun in the Process | 108 |
| 7. | The Art of Negotiating | 130 |
| 8. | Farming for Dollars | 146 |
| 9. | The Art of Self-Promotion | 162 |
| 10. | Working with Assistants | 177 |
| 11. | Building a Referral Business | 195 |
| 12. | Your Next Level in Action | 215 |
| Appendix A | A 60-Day Action Plan for New Agents | 219 |
| Appendix B | A 30-Day Action Plan for Experienced Agents | 228 |
| Index | 233 |
Overview
The realtor's essential guide to harnessing true earning power
How to Become a Power Agent in Real Estate gives real estate agents both the powerful sales techniques and the practical management tips they need to double their income by closing more transactions. Based on the outstanding success of Darryl Davis's seminar "The POWER Program," this motivational guide utilizes POWER Principles to help the new agent as well as the experienced top producer dramatically increase listings and sales.
The book is full of Davis's surefire methods for managing the sales process, including time management for agents, prospecting for...