How to Become CEO: The Rules for Rising to the Top of Any Organization [NOOK Book]

Overview

Vision, persistence, integrity, and respect for everyone in the workplace--these are all qualities of successful leaders. But Jeffrey J. Fox, the founder of a marketing consulting company, also gives these tips: never write a nasty memo, skip all office parties, and overpay your people. These are a few of his key ways to climb the corporate ladder.
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How to Become CEO: The Rules for Rising to the Top of Any Organization

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Overview

Vision, persistence, integrity, and respect for everyone in the workplace--these are all qualities of successful leaders. But Jeffrey J. Fox, the founder of a marketing consulting company, also gives these tips: never write a nasty memo, skip all office parties, and overpay your people. These are a few of his key ways to climb the corporate ladder.
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Editorial Reviews

From Barnes & Noble
You have the ambition, the drive, and the smarts to land a seat in your company's corner office. But there's still something you don't have -- a rulebook that lists all the unspoken dos and don'ts that regulate corporate life, allowing some people to rise while others, often equally talented, sink. Jeffrey Fox has collected 75 of these rules, which range from prescriptive formulas ("Arrive 45 minutes early and leave 15 minutes late") to suggestions for developing the right attitude ("Do something hard and lonely"). While Fox tends to be a heavy-handed contrarian at times, his ideas always contain valuable germs of common sense. If you're serious about getting ahead, this book is an investment that should be paying you dividends for years to come.
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Product Details

  • ISBN-13: 9780786871056
  • Publisher: Hyperion
  • Publication date: 9/1/2001
  • Sold by: Hachette Digital, Inc.
  • Format: eBook
  • Pages: 192
  • Sales rank: 449,312
  • File size: 2 MB

Meet the Author

JEFFREY J. FOX is the founder of Fox & Co., Inc., a premier marketing consulting company, serving over sixty companies in sixty industries. Prior to starting Fox & Co., Mr. Fox. was VP of Marketing and Corporate VP of Loctite Corporation. He was also director of marketing for the wine division of Pillsbury, and held various senior marketing posts at Heublein, Inc, including Director of New Products. Fox is the winner of Sales and Marketing Management magazine's Outstanding Marketer Award; and the National Industrial Distributors Award as the Nation's Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world. Fox has been a guest lecturer at The Harvard Business School (from which he has an MBA), The Amos Tuck School, The Conference Board, and numerous other organizations. He has been featured in the Wall Street Journal, Business Marketing, and numerous other publications, and he is a member of the Board of Trustees at Trinity College in Hartford, Connecticut. He works in Avon, CT, and lives in New Hampshire.
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Read an Excerpt

VI
Do Something Hard and Lonely

Regularly practice something Spartan and individualistic. Do something that you know very few other people are willing to do. This will give you a feeling of toughness, a certain self-elitism. It will mentally prepare you for the battle of business. Something that is hard and lonely is studying late at night for a graduate degree in fashion design, especially in the winter, when everyone else is asleep. Or running long, slow distances early in the morning versus jogging at lunchtime with a mob. Split wood, write, work in the garden, read King Lear, but does it by yourself. Do something that is solitary. All great and successful athletes remember the endless hours of seemingly unrewarded toil. So do corporate presidents.


XII
Skip All Office Parties

There is no such thing as a business or "office party."' It is not a social gathering. It is business. Never party at an office party. It won't hurt you not to go at all. Don't offend people by criticizing the party or by publicly announcing your intentions. Simply don't go. Give polite excuses. Never ever go to a company picnic if you cannot bring your spouse. A company picnic without spouses is trouble. To go is to run the risk of being tarred with the bad brush of others' actions. If the unwritten rule is "you must attend or you will offend"' then go. Drink only soda. Stay no more than forty-five minutes. Thank the boss for inviting you, and leave. If anyone asks where you are going, tell that person you are meeting your spouse, or parents, or fiancée, or doctor, or music teacher, or personal trainer. Parties are supposed to be fun, enjoyed with friends. Heed the old axiom: "Don't mix business with pleasure.'''


XVIII
Arrive Forty Five Minutes Early and Leave Fifteen Minutes Late

If you are going to be first in your corporation, start practicing by being first on the job. People who arrive at work late don't like their jobs at least that's what senior management thinks. People don't arrive twelve minutes late for the movies. And being early always gives you a psychological edge over the others in your company. Don't stay at the office until ten o'clock every night. You are sending a signal that you can't keep up or that your personal life is poor. Leave fifteen minutes late instead. In those fifteen minutes organize your next day and clean your desk. You will be leaving after 95 percent of the employees any way, so your reputation as a hard worker stays intact. There are too many times in your career when circumstances such as airline schedules and sales meetings and yearend closings and such will keep you away from home until late. Give more time to your family. Plus forty-five minutes early and fifteen minutes late is an hour a day. That's two hundred fifty hours a year or 31 days. You can get ahead quickly working one extra month a year.

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Table of Contents

Introduction
I Always Take the Job That Offers the Most Money 1
II Avoid Staff Jobs, Seek Line Jobs 4
III Don't Expect the Personnel Department to Plan Your Career 6
IV Get and Keep Customers 8
V Keep Physically Fit 11
VI Do Something Hard and Lonely 13
VII Never Write a Nasty Memo 15
VIII Think for One Hour Every Day 17
IX Keep and Use a Special "Idea Notebook" 19
X Don't Have a Drink with the Gang 20
XI Don't Smoke 22
XII Skip All Office Parties 24
XIII Friday is "How Ya' Doin'?" Day 26
XIV Make Allies of Your Peers' Subordinates 28
XV Know Everybody by Their First Name 29
XVI Organize "One-Line Good-Job" Tours 31
XVII Make One More Call 33
XVIII Arrive Forty-five Minutes Early and Leave Fifteen Minutes Late 35
XIX Don't Take Work Home from the Office 37
XX Earn Your "Invitation Credentials" 39
XXI Avoid Superiors When You Travel 42
XXII Eat in Your Hotel Room 44
XXIII Work, Don't Read Paperbacks, on the Airplane 46
XXIV Keep a "People File" 47
XXV Send Handwritten Notes 49
XXVI Don't Get Buddy-Buddy with Your Superiors 51
XXVII Don't Hide an Elephant 53
XXVIII Be Visible: Practice WACADAD 55
XXIX Always Take Vacations 57
XXX Always Say "Yes" to a Senior Executive Request 59
XXXI Never Surprise Your Boss 61
XXXII Make Your Boss Look Good, and Your Boss's Boss Look Better 63
XXXIII Never Let a Good Boss Make a Mistake 65
XXXIV Go to the Library One Day a Month 67
XXXV Add One Big New Thing to Your Life Each Year 69
XXXVI Study These Books 71
XXXVII "Dress for a Dance" 73
XXXVIII Overinvest in People 75
XXXIX Overpay Your People 78
XL "Stop, Look, and Listen" 81
XLI Be a Flag-Waving Company Patriot 83
XLII Find and Fill the "Data Gaps" 85
XLIII Homework, Homework, Homework 87
XLIV Never Panic ... Or Lose Your Temper 89
XLV Learn to Speak and Write in Plain English 92
XLVI Treat All People as Special 95
XLVII Be a Credit Maker, Not a Credit Taker 97
XLVIII Give Informal Surprise Bonuses 99
XLIX Please, Be Polite with Everyone 101
L Ten Things to Say That Make People Feel Good 103
LI The Glory and the Glamour Come after the Gruntwork 105
LII Tinker, Tailor, Try 107
LIII Haste Makes Waste 110
LIV Pour the Coals to a Good Thing 113
LV Put the Importance on the Bright Idea, Not the Source of the Idea 115
LVI Stay Out of Office Politics 117
LVII Look Sharp and Be Sharp 119
LVIII Emulate, Study, and Cherish the Great Boss 121
LIX Don't Go Over Budget 123
LX Never Underestimate an Opponent 125
LXI Assassinate the Character Assassin with a Single Phrase 127
LXII Become a Member of the "Shouldn't Have Club" 129
LXIII The Concept Doesn't Have to Be Perfect, but the Execution of It Does 131
LXIV Record and Collect Your Mistakes with Care and Pride 133
LXV Live for Today; Plan for Tomorrow; Forget about Yesterday 135
LXVI Have Fun, Laugh 136
LXVII Treat Your Family as Your Number One Client 138
LXVIII No Goals, No Glory 140
LXIX Always Remember Your Subordinates' Spouses 142
LXX See the Job through the Salespeople's Eyes 144
LXXI Be a Very Tough "Heller Seller" 146
LXXII Don't Be an Empire Builder 149
LXXIII Push Products, Not Paper 151
LXXIV To Teach Is to Learn and to Lead 154
LXXV Do Not Get Discouraged by the Idea Killers 156
Epilogue 159
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Customer Reviews

Average Rating 4
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Sort by: Showing all of 10 Customer Reviews
  • Anonymous

    Posted April 25, 2001

    More succinct than the other books

    With its succinct and highly readable format, Jeffery Fox lays out principles of leadership for the modern era. This book has spoken to me more than any other books on leadership that I have read, and I minored in political theory. My career is better off because of it. Its one downside is that it applies more to the corporate world than other walks of life, despite his assertion early in the book that it can be applied anywhere. Still, I almost didn¿t want to review it so that I would have an edge over everyone else.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 22, 2013

    Straight up pure marketing crap. Real basic stuff but he doesn't

    Straight up pure marketing crap. Real basic stuff but he doesn't explain any of the theory behind anything. Should be r- titled "how to follow rules and end up in middle management."

    Was this review helpful? Yes  No   Report this review
  • Posted June 14, 2009

    more from this reviewer

    I Also Recommend:

    Highly Recommended

    I have recently read this book, but have read other's of Fox as well. Very informative. This book is good to use as a refresher throughout your career, providing informative information which seems as though it would be common sense, but we often forget.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 15, 2008

    Some simple, straight forward rules

    This book is very easy to read with some very simple rules 'maybe too simple'. I don't really like how he tends to write everything in stone and suggests finding a new place to work if it isn't the way he suggests. Office politics are a fact of life, and I would not avoid all company social functions as he tends to suggest. Overall a good book that will at least get you thinking.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 3, 2002

    Outstanding and thoughtful

    A very easy to read book with short 1-2 page 'chapters' Thought provoking and helpful, especially if you listen and do. Mostly filled with helpful principles.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 4, 2002

    simple and clever.

    This book estates on a very simple fashion, the politically correct way to survive in the corporate world. Loved the chapter on the #1 customer. The author is right about it.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 27, 2001

    Need It

    This book will be important in starting a buisness. I,m going to need it.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 27, 2000

    An Excellent Beginners Book on Becoming CEO

    This was definitely one of the best books I've read on becoming a CEO. It was well written, and would be appealing to anyone who can't concentrate 100% on a book that they are reading

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 15, 2011

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  • Anonymous

    Posted September 13, 2009

    No text was provided for this review.

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