How to Break into Product Design

Overview

Read How to Break Into Product Design and find out how to turn your great idea into a tangible product - and maybe even a profitable new career. This book will walk you through the product design and marketing process step by step, from concept to market introduction. It's based on the real-life experiences of 20 successful graphic-design-firms-turned-product-designers. These entrepreneurs share what they've learned - and what they'd do differently if they had it to do again. How to Break Into Product Design is ...
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Overview

Read How to Break Into Product Design and find out how to turn your great idea into a tangible product - and maybe even a profitable new career. This book will walk you through the product design and marketing process step by step, from concept to market introduction. It's based on the real-life experiences of 20 successful graphic-design-firms-turned-product-designers. These entrepreneurs share what they've learned - and what they'd do differently if they had it to do again. How to Break Into Product Design is written specifically for graphic designers wanting to enter this thriving field - but the insight and information is helpful for anyone new to the business.
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Product Details

  • ISBN-13: 9780891348290
  • Publisher: F+W Media, Inc.
  • Publication date: 8/15/1998
  • Edition description: 1 ED
  • Edition number: 1
  • Pages: 144
  • Product dimensions: 8.94 (w) x 11.39 (h) x 0.66 (d)

Table of Contents

Introduction 6
Ch. 1 Getting Started 10
Ch. 2 Prototyping 20
Ch. 3 Research 32
Ch. 4 Market Entry Options 44
Ch. 5 Licensing 52
Ch. 6 Sourcing 64
Ch. 7 Pricing and Distribution 76
Ch. 8 Financing 92
Ch. 9 Production 104
Ch. 10 Marketing 112
Ch. 11 What's Next 124
Ch. 12 Access 134
Index 143
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