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How To Conduct Organizational Surveys: A Step-by-Step Guide

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Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, 'how-to' guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.
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Overview

Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, 'how-to' guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.
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Editorial Reviews

TECHNO

"Unlike many survey ‘how-to’ books, this book is clear, well-written, practical, and insightful. I highly recommend it to those interested in conducting organizational surveys or managing a consultant/ vendor that is supplying survey services to an organization."

Techno
"Unlike many survey ‘how-to’ books, this book is clear, well-written, practical, and insightful. I highly recommend it to those interested in conducting organizational surveys or managing a consultant/ vendor that is supplying survey services to an organization."
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Product Details

  • ISBN-13: 9780803955127
  • Publisher: SAGE Publications
  • Publication date: 10/1/1998
  • Pages: 176

Meet the Author

In addition to editing this book, Jack Edwards has published two survey books cited in the Recommended Readings section of this chapter. He is currently an Assistant Director in the Office of Applied Research and Methods at the U.S. General Accounting Office, Washington, DC. His prior positions include Chief of the Personnel Survey Branch at the Defense Manpower Data Center and tenured Associate Professor at the Illinois Institute of Technology.

(The opinions expressed in this article are those of the authors and do not necessarily reflect the views of the U.S. General Accounting Office.)

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Table of Contents

Preface
1 Organizational Surveys: An Overview 1
2 Identifying Survey Content 12
3 Creating the Survey, Part I: Writing Survey Items 24
4 Creating the Survey, Part II: Response Alternatives, Item Order, Survey Length, and Response Biases 39
5 Selecting Survey Respondents 55
6 Organizational Survey Administration 66
7 Fielding the Survey 80
8 Monitoring and Maximizing Response Rates 91
9 Data Processing 101
10 Analyzing Data and Interpreting Results 117
11 Presentation of Survey Findings 133
References 147
Author Index 155
Subject Index 159
About the Authors 163
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