How To Conduct Organizational Surveys: A Step-by-Step Guide / Edition 1

How To Conduct Organizational Surveys: A Step-by-Step Guide / Edition 1

by Jack Edwards, Marie D. Thomas, Paul Rosenfeld, Stephanie Booth-Kewley
     
 

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ISBN-10: 0803955138

ISBN-13: 9780803955134

Pub. Date: 10/18/1996

Publisher: SAGE Publications

Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, 'how-to' guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made,

Overview

Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, 'how-to' guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.

Product Details

ISBN-13:
9780803955134
Publisher:
SAGE Publications
Publication date:
10/18/1996
Edition description:
New Edition
Pages:
176
Product dimensions:
8.25(w) x 11.00(h) x 0.38(d)

Table of Contents

Organizational Surveys
An Overview
Identifying Survey Content
Creating the Survey, Part One
Writing Survey Items
Creating the Survey, Part Two
Response Alternatives, Item Order, Survey Length, and Response Biases
Selecting Survey Respondents
Organizational Survey Administration
Fielding the Survey
Monitoring and Maximizing Response Rates
Data Processing
Analyzing Data and Interpreting Results
Presentation of Survey Findings

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