How to Conduct Surveys: A Step-by-Step Guide / Edition 5

How to Conduct Surveys: A Step-by-Step Guide / Edition 5

by Arlene G. Fink
     
 

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ISBN-10: 1452203873

ISBN-13: 9781452203874

Pub. Date: 11/12/2012

Publisher: SAGE Publications

The Fifth Edition of Arlene Fink’s best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as her other works, author Arlene Fink centers her guidance on

Overview

The Fifth Edition of Arlene Fink’s best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as her other works, author Arlene Fink centers her guidance on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include, determining the frequency of surveying respondents, and analyzing and reporting the results. The Fifth Edition pays particular attention to the internet and online surveys, considering best practices and techniques for developing a thorough and effective survey.

Product Details

ISBN-13:
9781452203874
Publisher:
SAGE Publications
Publication date:
11/12/2012
Edition description:
Fifth Edition
Pages:
173
Sales rank:
589,864
Product dimensions:
7.00(w) x 9.90(h) x 0.60(d)

Table of Contents

Chapter 1. Conducting Surveys: Everyone Is Doing It
Chapter 2. The Survey Form: Questions, Scales, and Appearance
Chapter 3. Getting It Together: Some Practical Concerns
Chapter 4. Sampling
Chapter 5. Survey Design: Environmental Control
Chapter 6: Analyzing and Organizing Data from Surveys
Chapter 7: Presenting the Survey Results

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