How to Conduct Surveys: A Step-by-Step Guide / Edition 5

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Overview

The Fifth Edition of Arlene Fink’s best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as her other works, author Arlene Fink centers her guidance on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include, determining the frequency of surveying respondents, and analyzing and reporting the results. The Fifth Edition pays particular attention to the internet and online surveys, considering best practices and techniques for developing a thorough and effective survey.

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Editorial Reviews

Booknews
Guides readers in developing their own rigorous surveys and evaluating the credibility of other surveys, with practical advice and instructions. This second edition is completely revised to reflect changes such as computer-assisted and interactive surveys, and gives guidelines on preparing informed consent statements for survey respondents and for asking sensitive questions about ethnicity, income, and gender. Other new topics include translating surveys to other languages, reading computer output containing survey results, and using new survey data analysis techniques such as odds rations, relative risks, and confidence intervals. Includes guidelines on preparing reports and giving oral presentations, as well as examples, exercises and answers, and appendices on performing technical computations. Useful for self-paced instruction, workshops, and formal classrooms. Requires no background in statistics. Annotation c. by Book News, Inc., Portland, Or.
Science Direct
"This book presents a thoughtful, succinct overview of survey research methods. The author's extensive experience in conducting survey research and in training others to do the same is reflected in the practical advice given throughout the work. It does an admirable job of presenting the basics in a generally clear, easy to read style. "— Ronald R. Powell
Journal of the Society for Technical Communication
"I recommend the book as a desk resource if you are considering conducting a survey in the near future or if you have to prepare a presentation on survey results. "— Rhonda Lunemann
Science Direct - Ronald R. Powell
"This book presents a thoughtful, succinct overview of survey research methods. The author's extensive experience in conducting survey research and in training others to do the same is reflected in the practical advice given throughout the work. It does an admirable job of presenting the basics in a generally clear, easy to read style."
Journal of the Society for Technical Communication - Rhonda Lunemann
"I recommend the book as a desk resource if you are considering conducting a survey in the near future or if you have to prepare a presentation on survey results."
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Product Details

  • ISBN-13: 9781452203874
  • Publisher: SAGE Publications
  • Publication date: 11/13/2012
  • Edition description: Fifth Edition
  • Edition number: 5
  • Pages: 173
  • Sales rank: 109,269
  • Product dimensions: 7.00 (w) x 9.90 (h) x 0.60 (d)

Meet the Author

Arlene Fink (Ph.D.) is Professor of Medicine and Public Health at the University of California, Los Angeles and President of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine and education. She is on the faculty of UCLA’s Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA’s Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L’institut de Promotion del la Prévention Secondaire en Addictologie (IPPSA) Paris, France and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of over 130 peer-reviewed articles and 15 textbooks.

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Table of Contents

Chapter 1. Conducting Surveys: Everyone Is Doing It Chapter 2. The Survey Form: Questions, Scales, and Appearance Chapter 3. Getting It Together: Some Practical Concerns Chapter 4. Sampling Chapter 5. Survey Design: Environmental Control Chapter 6: Analyzing and Organizing Data from Surveys Chapter 7: Presenting the Survey Results

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