How to Conduct Surveys: A Step-by-Step Guide / Edition 3

How to Conduct Surveys: A Step-by-Step Guide / Edition 3

by Arlene G. Fink, Jacqueline B. Kosecoff
     
 

ISBN-10: 141291423X

ISBN-13: 9781412914239

Pub. Date: 07/28/2005

Publisher: SAGE Publications

"The Third Edition of How to Conduct Surveys: A Step-by-Step Guide focuses on the issues in survey research that have become prominent since the publication of the bestselling Second Edition. Writing in a clear and accessible style, author Arlene Fink once again provides students with new information on computer-assisted and interactive surveys, guidelines for…  See more details below

Overview

"The Third Edition of How to Conduct Surveys: A Step-by-Step Guide focuses on the issues in survey research that have become prominent since the publication of the bestselling Second Edition. Writing in a clear and accessible style, author Arlene Fink once again provides students with new information on computer-assisted and interactive surveys, guidelines for preparing informed consent statements for survey respondents, new survey data analysis techniques, and much more." How to Conduct Surveys is an ideal text for any undergraduate or graduate course across the social sciences that covers survey research. It is also an excellent resource for anyone looking for a quick-guide reference tool on conducting surveys.

Product Details

ISBN-13:
9781412914239
Publisher:
SAGE Publications
Publication date:
07/28/2005
Edition description:
Third Edition
Pages:
120
Product dimensions:
7.00(w) x 10.00(h) x (d)

Table of Contents

1Conducting surveys : everyone is doing it1
2The survey form : questions, scales, and appearance11
3Getting it together : some practical concerns31
4Sampling45
5Survey design : environmental control59
6Analyzing and organizing data from surveys69
7Presenting the survey results91

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