How to Conduct Surveys: A Step-by-Step Guide / Edition 3

How to Conduct Surveys: A Step-by-Step Guide / Edition 3

by Arlene G. Fink, Jacqueline B. Kosecoff
     
 

ISBN-10: 141291423X

ISBN-13: 9781412914239

Pub. Date: 07/28/2005

Publisher: SAGE Publications

The popular book that has helped readers to organize a rigorous survey and evaluate the credibility of other surveys by giving them practical, step-by-step advice has been updated and revised with new content, references, and examples. The Third Edition of How to Conduct Surveys: A Step-by-Step Guide focuses on the issues in survey research that

Overview

The popular book that has helped readers to organize a rigorous survey and evaluate the credibility of other surveys by giving them practical, step-by-step advice has been updated and revised with new content, references, and examples. The Third Edition of How to Conduct Surveys: A Step-by-Step Guide focuses on the issues in survey research that have become prominent since the publication of the bestselling Second Edition. Writing in a clear and accessible style, author Arlene Fink once again provide students with new information on computer-assisted and interactive surveys, guidelines for preparing informed consent statements for survey respondents, new survey data analysis techniques, and much more!

New to the Third Edition:

  • Covers how to organize data for analysis to help students, for example, create a code book
  • Illustrates how to create reports and present them using computers and PowerPoint slides
  • Includes in-depth coverage of human subjects protections, which is a critical issue for today's surveyors
  • Shows researchers and students how to employ the Internet and e-mail in their own work
  • Provides links to "surveys in practice" to demonstrate effective uses of surveys
  • Reflects upon the increasing reliance on Internet surveys and e-mail, and covers privacy issues and the electronic management of data - all to provide readers with the most up-to-date information on conducting surveys in today's technology-savvy world

How to Conduct Surveys is an ideal text for any undergraduate or graduate course across the social sciences that covers survey research. It is also an excellent resource for anyone looking for a quick-guide reference tool on conducting surveys.

Product Details

ISBN-13:
9781412914239
Publisher:
SAGE Publications
Publication date:
07/28/2005
Edition description:
Third Edition
Pages:
120
Product dimensions:
7.00(w) x 10.00(h) x (d)

Table of Contents

Chapter 1. Conducting Surveys: Everyone Is Doing It
Chapter 2. The Survey Form: Questions, Scales, and Appearance
Chapter 3. Getting It Together: Some Practical Concerns
Chapter 4. Sampling
Chapter 5. Survey Design: Environmental Control
Chapter 6: Analyzing and Organizing Data from Surveys
Chapter 7: Presenting the Survey Results

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >