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The popular book that has helped readers to organize a rigorous survey and evaluate the credibility of other surveys by giving them practical, step-by-step advice, has been updated and revised with new content, references, and examples. The Third Edition of How to Conduct Surveys: A Step-by-Step Guide focuses on the issues in survey research that have become prominent since the publication of the bestselling Second Edition. Writing in a clear and accessible style, author Arlene Finkonce again provides students with new information on computer-assisted and interactive surveys, guidelines for preparing informed consent statements for survey respondents, new survey data analysis techniques, and much more!
1. Conducting Surveys: Everyone Is Doing It
What Is A Survey?
When Is A Survey Best?
Questionnaires And Interviews: The Heart Of The Matter
Survey Types: The Friendly Competition
A Survey Continuum: From Specific To General Use
2. The Survey Form: Questions, Scales, and Appearance
The Content Is The Message
Define The Terms
Select Your Information Needs Or Hypotheses
Make Sure You Can Get The Information Needed
Do Not Ask For Information Unless You Can Act On It
Organizing Responses To Open-Ended Survey Items: Do You Get Any Satisfaction?
Rules For Writing Closed Survey Questions
Responses For Closed Questions
3. Getting It Together: Some Practical Concerns
Putting Questions In Order
Questionnaire Format: Aesthetics and Other Concerns
Branching Questions, or the Infamous "Skip" Pattern
The Survey is Put on Trial
Guidelines for Pilot Testing
Ethics, Privacy, and Confidentiality
A Far Reaching World: Surveys, Language And Culture
Sample Size and Response Rate: Who and How Many?
Probability Sampling Methods
Nonprobability Sampling Methods
Finding the Sample
How Large Should Your Sample Be?
5. Survey Design: Environmental Control
Which Designs Are Available?
Cross-Sectional Survey Designs
Comparative Group Survey Designs: Quasi- and True Experiments
Other Survey Designs: Normative and Case Control
6. Analyzing and Organizing Data From Surveys
What Is Typical Anyway? Some Commonly Used Methods For Analyzing Survey Data
Putting The Horse In Front Of The Cart: Selecting Analysis Methods
A Technical Interlude
Data Organization or Management
Creating a Code Book
7. Presenting the Survey Results
Reproducing The Questionnaire
Drawing Pie Diagrams
Using Bar Graphs
Using Line Graphs
Drawing Diagrams or Pictures
Writing The Results Of A Survey
The Oral Presentation
Computerized "Slide" Presentations
Oral Versus Written Reports: A Difference in Conversation
ABOUT THE AUTHOR