How to Conduct Surveys: A Step-by-Step Guide / Edition 4
  • How to Conduct Surveys: A Step-by-Step Guide / Edition 4
  • How to Conduct Surveys: A Step-by-Step Guide / Edition 4

How to Conduct Surveys: A Step-by-Step Guide / Edition 4

by Arlene G. Fink
     
 

Many texts on research glibly say to conduct a survey, but few give you practical information based on experience on how to go about it properly. Fink (medicine and public health, U. of California at Los Angeles) has updated this classic to reflect current practice in her description of the types of surveys conducted and their uses, the questions, scales, and… See more details below

Overview

Many texts on research glibly say to conduct a survey, but few give you practical information based on experience on how to go about it properly. Fink (medicine and public health, U. of California at Los Angeles) has updated this classic to reflect current practice in her description of the types of surveys conducted and their uses, the questions, scales, and appearance of the survey form, preparation of proper open- and closed-response questions, sampling techniques, survey design, analysis and presentation of the results, including a very helpful survey of graph types and their uses. The text takes close consideration of the fact that many who conduct surveys are using personal computers with the near-inevitable software. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9781412966689
Publisher:
SAGE Publications
Publication date:
09/29/2008
Edition description:
Fourth Edition
Pages:
136
Product dimensions:
6.80(w) x 9.90(h) x 0.40(d)

Table of Contents

1Conducting surveys : everyone is doing it1
2The survey form : questions, scales, and appearance11
3Getting it together : some practical concerns31
4Sampling45
5Survey design : environmental control59
6Analyzing and organizing data from surveys69
7Presenting the survey results91

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