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How to Conduct Surveys: A Step-by-Step Guide / Edition 4

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Overview

"The Third Edition of How to Conduct Surveys: A Step-by-Step Guide focuses on the issues in survey research that have become prominent since the publication of the bestselling Second Edition. Writing in a clear and accessible style, author Arlene Fink once again provides students with new information on computer-assisted and interactive surveys, guidelines for preparing informed consent statements for survey respondents, new survey data analysis techniques, and much more." How to Conduct Surveys is an ideal text for any undergraduate or graduate course across the social sciences that covers survey research. It is also an excellent resource for anyone looking for a quick-guide reference tool on conducting surveys.
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Editorial Reviews

Booknews
Guides readers in developing their own rigorous surveys and evaluating the credibility of other surveys, with practical advice and instructions. This second edition is completely revised to reflect changes such as computer-assisted and interactive surveys, and gives guidelines on preparing informed consent statements for survey respondents and for asking sensitive questions about ethnicity, income, and gender. Other new topics include translating surveys to other languages, reading computer output containing survey results, and using new survey data analysis techniques such as odds rations, relative risks, and confidence intervals. Includes guidelines on preparing reports and giving oral presentations, as well as examples, exercises and answers, and appendices on performing technical computations. Useful for self-paced instruction, workshops, and formal classrooms. Requires no background in statistics. Annotation c. by Book News, Inc., Portland, Or.
Science Direct
"This book presents a thoughtful, succinct overview of survey research methods. The author's extensive experience in conducting survey research and in training others to do the same is reflected in the practical advice given throughout the work. It does an admirable job of presenting the basics in a generally clear, easy to read style. "— Ronald R. Powell
Journal of the Society for Technical Communication
"I recommend the book as a desk resource if you are considering conducting a survey in the near future or if you have to prepare a presentation on survey results. "— Rhonda Lunemann
Science Direct - Ronald R. Powell
"This book presents a thoughtful, succinct overview of survey research methods. The author's extensive experience in conducting survey research and in training others to do the same is reflected in the practical advice given throughout the work. It does an admirable job of presenting the basics in a generally clear, easy to read style."
Journal of the Society for Technical Communication - Rhonda Lunemann
"I recommend the book as a desk resource if you are considering conducting a survey in the near future or if you have to prepare a presentation on survey results."
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Product Details

  • ISBN-13: 9781412966689
  • Publisher: SAGE Publications
  • Publication date: 9/29/2008
  • Edition description: Fourth Edition
  • Edition number: 4
  • Pages: 136
  • Sales rank: 1,432,847
  • Product dimensions: 6.80 (w) x 9.90 (h) x 0.40 (d)

Meet the Author

Arlene Fink (Ph.D.) is Professor of Medicine and Public Health at the University of California, Los Angeles and President of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted many research studies in medicine, public health and education. She is on the faculty of UCLA’s Robert Wood Johnson Clinical Scholars Program and its Health Services Research Center and is on the Advisory Board of the University of Southern California’s Minority Research Center. She is also a consultant to the American Society for Bioethics, the International Society for Clinical Bioethics, and L’institut de Promotion del la Prévention Secondaire en Addictologie (IPPSA) Paris, France. Professor Fink has lectured extensively in the United States and internationally and is the author of over 100 peer-reviewed articles and 15 textbooks.

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Table of Contents

1 Conducting surveys : everyone is doing it 1
2 The survey form : questions, scales, and appearance 11
3 Getting it together : some practical concerns 31
4 Sampling 45
5 Survey design : environmental control 59
6 Analyzing and organizing data from surveys 69
7 Presenting the survey results 91
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