How To Conduct Surveys: A Step-by-Step Guide / Edition 2

How To Conduct Surveys: A Step-by-Step Guide / Edition 2

by Arlene G. Fink, Jacqueline Kosecoff, Jacqueline B. Kosecoff
     
 

ISBN-10: 0761914099

ISBN-13: 9780761914099

Pub. Date: 04/28/1998

Publisher: SAGE Publications

Popular for helping readers to organize a rigorous survey and evaluate the credibility of other ones by giving them practical, step-by-step advice, the Second Edition of this book now also covers: computer-assisted and interactive surveys and how they contrast with telephone and face-to-face surveys; guidelines for preparing informed consent statements for

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Overview

Popular for helping readers to organize a rigorous survey and evaluate the credibility of other ones by giving them practical, step-by-step advice, the Second Edition of this book now also covers: computer-assisted and interactive surveys and how they contrast with telephone and face-to-face surveys; guidelines for preparing informed consent statements for survey respondents; ways to ensure the sample you have is large enough to detect a difference between groups (if one exists); ways to ask questions about ethnicity; how to read computer output containing survey results; how to prepare a structured abstract of a survey report; new survey data analysis techniques, such as odds ratios, relative risks, and confidence intervals as well as sampling techniques, such as snowball sampling; and guidelines for preparing overheads and slides to report survey results with illustrations of how an oral presentation of survey results differs from a written one.

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Product Details

ISBN-13:
9780761914099
Publisher:
SAGE Publications
Publication date:
04/28/1998
Edition description:
Second Edition
Pages:
112
Product dimensions:
8.50(w) x 11.00(h) x (d)

Table of Contents

Conducting Surveys
Everyone Is Doing It
The Survey Form
Questions, Scales and Appearance
Getting It Together
Some Practical Concerns
Sampling
Survey Design
Environmental Control
Analyzing Data from Surveys
Presenting the Survey Results

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