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How To Conduct Surveys: A Step-by-Step Guide / Edition 2

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Overview

Popular for helping readers to organize a rigorous survey and evaluate the credibility of other ones by giving them practical, step-by-step advice, the Second Edition of this book now also covers: computer-assisted and interactive surveys and how they contrast with telephone and face-to-face surveys; guidelines for preparing informed consent statements for survey respondents; ways to ensure the sample you have is large enough to detect a difference between groups (if one exists); ways to ask questions about ethnicity; how to read computer output containing survey results; how to prepare a structured abstract of a survey report; new survey data analysis techniques, such as odds ratios, relative risks, and confidence intervals as well as sampling techniques, such as snowball sampling; and guidelines for preparing overheads and slides to report survey results with illustrations of how an oral presentation of survey results differs from a written one.

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Editorial Reviews

La Revue Canadienne D'evaluation De Programme
"The questionnaire design section contains many examples of how not to word questions. . . . The section on scaling is also useful and evaluators in education especially will find the summary of benefit. There is also a good section on types of evaluative research designs that might use surveys. Longitudinal surveys and normative designs are summarized concisely and clearly."
LA REVUE CANADIENNE D'EVALUATION DE PROGRAMME

"The questionnaire design section contains many examples of how not to word questions. . . . The section on scaling is also useful and evaluators in education especially will find the summary of benefit. There is also a good section on types of evaluative research designs that might use surveys. Longitudinal surveys and normative designs are summarized concisely and clearly."

Booknews
Guides readers in developing their own rigorous surveys and evaluating the credibility of other surveys, with practical advice and instructions. This second edition is completely revised to reflect changes such as computer-assisted and interactive surveys, and gives guidelines on preparing informed consent statements for survey respondents and for asking sensitive questions about ethnicity, income, and gender. Other new topics include translating surveys to other languages, reading computer output containing survey results, and using new survey data analysis techniques such as odds rations, relative risks, and confidence intervals. Includes guidelines on preparing reports and giving oral presentations, as well as examples, exercises and answers, and appendices on performing technical computations. Useful for self-paced instruction, workshops, and formal classrooms. Requires no background in statistics. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780761914099
  • Publisher: SAGE Publications
  • Publication date: 4/28/1998
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 112
  • Product dimensions: 8.50 (w) x 10.98 (h) x 0.30 (d)

Meet the Author

Arlene Fink (PhD) is a professor of medicine and public health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research, conducting research literature reviews, and the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine, and education. She is on the faculty of UCLA’s Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA’s Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L’Institut de Promotion de la Prévention Secondaire en Addictologie in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of over 135 peer-reviewed articles and 15 textbooks.

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Table of Contents

Conducting Surveys
Everyone Is Doing It
The Survey Form
Questions, Scales and Appearance
Getting It Together
Some Practical Concerns
Sampling
Survey Design
Environmental Control
Analyzing Data from Surveys
Presenting the Survey Results
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