How to Conduct Your Own Survey / Edition 1

How to Conduct Your Own Survey / Edition 1

by Priscilla Salant
     
 

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ISBN-10: 0471012734

ISBN-13: 9780471012733

Pub. Date: 11/10/1994

Publisher: Wiley

A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of

Overview

A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:

• Determine which type of survey is best for you

• Estimate the cost of your survey

• Conduct mail, telephone, and face-to-face surveys

• Draw accurate samples

• Write effective questionnaires

• Compile and report results

• Avoid common survey errors

• Find reliable outside assistance

• And much more

Product Details

ISBN-13:
9780471012733
Publisher:
Wiley
Publication date:
11/10/1994
Pages:
256
Product dimensions:
7.50(w) x 9.25(h) x 0.53(d)

Table of Contents

Practical Surveys.

Cornerstones of a Quality Survey.

Deciding What Information You Need.

Choosing a Survey Method.

When and How to Select a Sample.

Writing Good Questions.

Questionnaire Design.

Setting Your Survey in Motion and Getting It Done.

From Questionnaires to Survey Results.

Reporting Survey Results.

Advice, Resources, and Maintaining Perspective.

References.

Index.

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