Table of Contents
Introduction vii
1 Business Essentials
How to Form Your Business 1
Taxes and Licenses 3
Business Plans 8
Building a Brand 10
Jewelry Business Practices 17
2 Learning about Jewelry Design
DIY Learning 27
Individual Classes and Courses 28
Institutional Learning 29
Real-Life Experience 30
Professional Development 31
3 Design For Production
Types of Design 35
Designing a Collection 39
Foundations of a Marketable Collection 41
Pricing-Your Jewelry to Sell 45
4 Producing Your Collection
Stock and Inventory 51
Setting Up a Studio Space 54
Essential Studio Tools and Equipment 56
Essential Machines 61
Basic Jewelry-Making Techniques 66
Surface Pattern Techniques 70
Stone Setting 72
Where to Purchase Gemstones 73
Types of Metal and Where to Purchase Them 75
Wax Carving Techniques 77
Lost-Wax Casting 81
In-House Production 89
Out-of-House Production 91
Production Line Tips and Tricks 94
5 Marketing Your Jewelry Line
Websites 97
Email Marketing 102
Social Media 102
Cross Promotion 104
Press 104
6 How and Where To Sell Your Jewelry Line
Retail 107
What to Consider before Exhibiting at a Craft Fair 108
Craft Fairs: Getting There and Setting Up 110
Retailing Online 113
Wholesale 114
Wholesale Trade Shows 119
Sales Reps and Showrooms 132
Some Final Tips for Success 134
Insider Guidance from Industry Professionals 137
Glossary 165
Resource List 167
Acknowledgements 173
About the Author 174
Photography Credits 174
Index 175
