×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

How to Create Your Own Jewelry Line: Design, Production, Finance, Marketing & More
     

How to Create Your Own Jewelry Line: Design, Production, Finance, Marketing & More

5.0 2
by Emilie Shapiro
 
To develop a successful jewelry line, designers have to be more than just creative artists—they have to understand the ins and outs of running a crafts business. Emilie Shapiro’s detailed guide explores the many facets of creating a quality handmade collection that people will buy, including where to sell your work, how to do small-scale production, how to

Overview

To develop a successful jewelry line, designers have to be more than just creative artists—they have to understand the ins and outs of running a crafts business. Emilie Shapiro’s detailed guide explores the many facets of creating a quality handmade collection that people will buy, including where to sell your work, how to do small-scale production, how to carry out market research and publicity, how to price and present your pieces for greatest effect, and so much more. It’s the perfect primer for budding jewelry entrepreneurs.

Editorial Reviews

Library Journal
05/01/2016
After several of her jewelrymaking students asked for advice on starting their own businesses, Shapiro, whose jewelry line, Emilie Shapiro Contemporary Metals, is sold at boutiques, museums, and big-name retailers such as Anthropologie, started teaching a class specifically on the business side of jewelrymaking. This book is an extension of that popular class, and it addresses an array of topics relevant to craft-based businesses in general, including marketing, methods and strategies for approaching retailers, basic business and accounting practices, and pricing. Shapiro also delves into the specifics of jewelry production with extensive coverage of the ins-and-outs of establishing a brand, from necessary tools to wax carving and casting to the important decision of whether to manufacture in-house or to outsource. The illustrations and examples are drawn from Shapiro's various collections. An appendix provides insights into aspects of the jewelry industry from fellow jewelrymakers as well as buyers, editors, and small shop owners. VERDICT Jewelrymakers interested in moving beyond selling a few one-of-a-kind pieces at craft fairs or online marketplaces such as Etsy will gain the most from Shapiro's insights. Her advice is also relevant to crafters of any type who wish to take their craft-based business to the next level.

Product Details

ISBN-13:
9781454709336
Publisher:
Lark Crafts
Publication date:
04/05/2016
Pages:
192
Sales rank:
112,764
Product dimensions:
7.10(w) x 9.10(h) x 0.80(d)

Meet the Author

Emilie Shapiro lives and works in New York City, where she designs and creates her own jewelry line, Emilie Shapiro Contemporary Metals. Before she started her own line, Emilie worked as the Production Manager at Pamela Love and Allforthemountain. She teaches wax-carving classes and specialty workshops at various studios including 92Y, Liloveve Jewelry School, and other studios throughout the NY Metro area. Her work is sold worldwide in locations such as the American Museum of Natural History, the Brooklyn Museum, and the Royal Ontario Museum.  

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews

How to Create Your Own Jewelry Line: Design, Production, Finance, Marketing & More 5 out of 5 based on 0 ratings. 2 reviews.
EllenPod More than 1 year ago
I've always loved her jewelry and was curious to see how Emilie built her business. I enjoy the art of making jewelry and her book is well-written and interesting. I'd recommend it to anyone interested in starting their own business
Anonymous More than 1 year ago