How to Design a Great Customer Experience [NOOK Book]

Overview

How do you design a great customer experience? In this brief eBook, New York Times bestselling author Fred Wiersema advises that you start by asking yourself a series of questions: Can your customers find you? Is your first impression memorable? Do you get in the way when people are buying? Are you sending unintended messages? Are your products intuitive? Do you show your customers a united front?
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How to Design a Great Customer Experience

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Overview

How do you design a great customer experience? In this brief eBook, New York Times bestselling author Fred Wiersema advises that you start by asking yourself a series of questions: Can your customers find you? Is your first impression memorable? Do you get in the way when people are buying? Are you sending unintended messages? Are your products intuitive? Do you show your customers a united front?
Read More Show Less

Product Details

  • BN ID: 2940013591950
  • Publisher: New Word City
  • Publication date: 11/1/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 303 KB

Meet the Author

Fred Wiersema is a noted business strategist and speaker. He is co-author, with Michael Treacy, of the highly acclaimed book, The Discipline of Market Leaders, which spent five months at the top of The New York Times and Business Week bestseller lists. The book showed how winning companies create a distinctive appeal to customers by focusing on either operational excellence, product leadership, or customer intimacy. Wiersema, who holds a doctorate from the Harvard Business School, is also the author of The New Market Leaders and Customer Intimacy, and his work has been featured in a variety of publications, including the Harvard Business Review, Fortune, and Business Week.
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