How to Design and Write Web Pages Today

Hardcover (Print)
Rent from
(Save 59%)
Est. Return Date: 07/05/2015
Buy New
Buy New from
Buy Used
Buy Used from
(Save 32%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $6.85
Usually ships in 1-2 business days
(Save 82%)
Other sellers (Hardcover)
  • All (14) from $6.85   
  • New (3) from $39.38   
  • Used (11) from $6.85   


Writing and designing for the Web are essential to anyone looking to advance his or her personal, academic, or professional Internet presence. How to Design and Write Web Pages Today offers an approach for building sites that reach your intended audience, using methods that enable a site to be updated and improved over time.

An introduction to standards-based Web design, this book treats creating a website from the point of view of the writer, focusing on writing concerns and how they fit with the technological challenges of the Web. Readers will learn about the reasons for writing on the Web; the challenges of writing there; and the solid, but flexible construction of individual pages. The focus is on building websites that can grow, including sites built around the popular, open-source WordPress blogging system. Rich with examples, the book demonstrates that Web writing and design can be fast and fun—and accomplished without expensive software or sophisticated programming skills.

Read More Show Less

Editorial Reviews

From the Publisher
"This book is a one-stop resource for individuals who need practical, low-cost solutions and useful tips on how to make Web design affordable, effective, and relatively easy. . . . Recommended. Lower-division undergraduates, two-year technical program students, professionals/practitioners, and general audiences."



"This book provides an informative and practical overview of design, technical, and content considerations for today's web designers. . . . . It's a useful purchase for media specialists who create web pages or as a resource for teachers who teach web design classes."


Library Media Connection

Read More Show Less

Product Details

  • ISBN-13: 9780313380389
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 3/21/2011
  • Series: Writing Today Series
  • Edition description: New Edition
  • Pages: 305
  • Product dimensions: 6.40 (w) x 9.40 (h) x 1.20 (d)

Table of Contents

Series Foreword ix

Preface xi

Acknowledgments xxi

Part I What Am I Writing?

Chapter 1 Why Write for the Web? 3

Chapter 2 Reading the Web 13

Chapter 3 Creating Web Content 25

Chapter 4 Standards-Based Web Pages 33

Chapter 5 Preparing to Write and Design 43

Part II Issues and Challenges

Chapter 6 Accessibility 57

Chapter 7 Usability 69

Chapter 8 Sustainability 81

Part III Strategies for Success

Chapter 9 Structured Content: XHTML Overview 91

Chapter 10 Presentation and Design: CSS Overview 103

Chapter 11 Rapid Prototyping 121

Chapter 12 Writing with Source in a Text Editor 133

Chapter 13 Page Metadata 147

Chapter 14 Page Branding 159

Chapter 15 Navigation 177

Chapter 16 Text Content 189

Chapter 17 Page Layout 205

Chapter 18 Multimedia Content 225

Chapter 19 Performance and Interaction 235

Part IV Problems and Solutions

Chanter 20 Site Architecture 249

Chapter 21 Reusing and Dynamically Generating Content 257

Chapter 21 Dynamic Sites in WordPress 267

Chapter 23 Going Live 275

Chapter 24 Tracking Visitors, Sharing Content 281

Resources for the Future 289

Glossary 295

Index 299

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)