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How to Design and Write Web Pages Today

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Overview

Writing and designing for the Web are essential to anyone looking to advance his or her personal, academic, or professional Internet presence. How to Design and Write Web Pages Today offers an approach for building sites that reach your intended audience, using methods that enable a site to be updated and improved over time.

An introduction to standards-based Web design, this book treats creating a website from the point of view of the writer, focusing on writing concerns and how they fit with the technological challenges of the Web. Readers will learn about the reasons for writing on the Web; the challenges of writing there; and the solid, but flexible construction of individual pages. The focus is on building websites that can grow, including sites built around the popular, open-source WordPress blogging system. Rich with examples, the book demonstrates that Web writing and design can be fast and fun—and accomplished without expensive software or sophisticated programming skills.

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Editorial Reviews

From the Publisher

"This book is a one-stop resource for individuals who need practical, low-cost solutions and useful tips on how to make Web design affordable, effective, and relatively easy. . . . Recommended. Lower-division undergraduates, two-year technical program students, professionals/practitioners, and general audiences."

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Choice

"This book provides an informative and practical overview of design, technical, and content considerations for today's web designers. . . . . It's a useful purchase for media specialists who create web pages or as a resource for teachers who teach web design classes."

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Library Media Connection

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Product Details

  • ISBN-13: 9780313380389
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 3/21/2011
  • Series: Writing Today Series
  • Edition description: New Edition
  • Pages: 305
  • Sales rank: 482,166
  • Product dimensions: 6.40 (w) x 9.40 (h) x 1.20 (d)

Table of Contents

Series Foreword ix

Preface xi

Acknowledgments xxi

Part I What Am I Writing?

Chapter 1 Why Write for the Web? 3

Chapter 2 Reading the Web 13

Chapter 3 Creating Web Content 25

Chapter 4 Standards-Based Web Pages 33

Chapter 5 Preparing to Write and Design 43

Part II Issues and Challenges

Chapter 6 Accessibility 57

Chapter 7 Usability 69

Chapter 8 Sustainability 81

Part III Strategies for Success

Chapter 9 Structured Content: XHTML Overview 91

Chapter 10 Presentation and Design: CSS Overview 103

Chapter 11 Rapid Prototyping 121

Chapter 12 Writing with Source in a Text Editor 133

Chapter 13 Page Metadata 147

Chapter 14 Page Branding 159

Chapter 15 Navigation 177

Chapter 16 Text Content 189

Chapter 17 Page Layout 205

Chapter 18 Multimedia Content 225

Chapter 19 Performance and Interaction 235

Part IV Problems and Solutions

Chanter 20 Site Architecture 249

Chapter 21 Reusing and Dynamically Generating Content 257

Chapter 21 Dynamic Sites in WordPress 267

Chapter 23 Going Live 275

Chapter 24 Tracking Visitors, Sharing Content 281

Resources for the Future 289

Glossary 295

Index 299

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