×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

How to Develop a Successful Advertising Plan
     

How to Develop a Successful Advertising Plan

by James Walter Taylor
 

See All Formats & Editions

In this all-new edition, advertising pro James Taylor expertly describes the process of developing a creative advertising campaign -- and explains how to put it to work through an effective advertising plan.

Overview

In this all-new edition, advertising pro James Taylor expertly describes the process of developing a creative advertising campaign -- and explains how to put it to work through an effective advertising plan.

Product Details

ISBN-13:
9780844235288
Publisher:
NTC Publishing Group
Publication date:
06/28/1993
Edition description:
2ND
Pages:
208
Product dimensions:
8.49(w) x 10.97(h) x 0.63(d)

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews