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Marketing and Promotion.
How to Design and Write Promotional Materials That Get Results.
Single Program Brochures vs.
How to Select and Rent Mailing Lists.
When to Mail Seminar and Workshop Promotions.
The Capture Ratio: Calculating Expected Direct Mail Response.
Promoting Seminars with Advertisements.
Where and When to Hold Seminars and Workshops.
Selecting Hotels and Conference Facilities.
Pricing Your Program.
Added Profits: Successful Back-of-the-Room Selling.
Promoter, Presenter, and Participant.
The Winning Program.