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From Barnes & NobleThe Barnes & Noble Review
eBay makes it ridiculously easy to go into business for yourself. But that doesn’t mean you’re going to make a profit. There are endless pitfalls along the way. If you want to sidestep them -- and learn what really works -- read How to Do Everything with Your eBay Business.
When you’re “dealing with the public,” some problems are inevitable, but you can minimize them by being a really professional seller. That means writing and designing eBay auction pages that attract customers and radiate competence, and creating reasonable and clear “store policies” that radically reduce the risks of misunderstanding. Greg Holden is especially strong on these topics.
You’ll learn how to choose forms of payment, what to expect from third-party dispute resolution services, how to reject bids from high-risk customers, and more. You’ll especially appreciate Holden's full chapter on packing and shipping. You might think you know how to pack things securely, but many auctioneers learn the hard way, through breakage. Take Holden’s advice, and you won’t be one of them.
Finding merchandise can be a major challenge. Holden’s got plenty of ideas -- especially for those who sell collectibles. (He’s not above suggesting that you cruise ahead of the garbage trucks on trash day in the “better” neighborhoods. Hey, it works.) You’ll learn how to sell cars through eBay Motors and even sell freelance services through eBay Professional Services.
Finally, Holden offers practical advice on meeting those accounting, tax, and legal obligations with less pain, so you won’t get blindsided -- by the IRS, or anyone else. Bill Camarda
Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks for Dummies, Second Edition.