How to Do Everything with Your eBay Business

Overview

Here's your chance to capitalize on the Internet economy by clearing out your basement or cashing in on your hobby. Teaches you the ins and outs of marketing online, improving graphics and text, and protecting yourself from fraud. Use chat rooms and Web pages to spread the word about your auctions. Use online payment services and build a dependable reputation. Author Greg Holden shows you step-by-step how to mine eBay's 50 million registered users for profit—and possibly even a ...
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Emeryville, CA 2003 Trade Paperback Fair. No Jacket 8vo-over 7?"-9?" tall. As new. beautiful copy with virtually no sign of wear inside or out. pages clean and unmarked. ... excellent! Read more Show Less

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2003 Paperback Very good A nice copy. Clean text, solid binding.

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2003 Paperback Very Good 9780072229486. 0.96 x 9.22 x 7.42 Inches; 437 pages.

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06/01/2003 Paperback Good **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! ... Buy with confidence! *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

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Overview

Here's your chance to capitalize on the Internet economy by clearing out your basement or cashing in on your hobby. Teaches you the ins and outs of marketing online, improving graphics and text, and protecting yourself from fraud. Use chat rooms and Web pages to spread the word about your auctions. Use online payment services and build a dependable reputation. Author Greg Holden shows you step-by-step how to mine eBay's 50 million registered users for profit—and possibly even a new career.
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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
eBay makes it ridiculously easy to go into business for yourself. But that doesn’t mean you’re going to make a profit. There are endless pitfalls along the way. If you want to sidestep them -- and learn what really works -- read How to Do Everything with Your eBay Business.

When you’re “dealing with the public,” some problems are inevitable, but you can minimize them by being a really professional seller. That means writing and designing eBay auction pages that attract customers and radiate competence, and creating reasonable and clear “store policies” that radically reduce the risks of misunderstanding. Greg Holden is especially strong on these topics.

You’ll learn how to choose forms of payment, what to expect from third-party dispute resolution services, how to reject bids from high-risk customers, and more. You’ll especially appreciate Holden's full chapter on packing and shipping. You might think you know how to pack things securely, but many auctioneers learn the hard way, through breakage. Take Holden’s advice, and you won’t be one of them.

Finding merchandise can be a major challenge. Holden’s got plenty of ideas -- especially for those who sell collectibles. (He’s not above suggesting that you cruise ahead of the garbage trucks on trash day in the “better” neighborhoods. Hey, it works.) You’ll learn how to sell cars through eBay Motors and even sell freelance services through eBay Professional Services.

Finally, Holden offers practical advice on meeting those accounting, tax, and legal obligations with less pain, so you won’t get blindsided -- by the IRS, or anyone else. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks for Dummies, Second Edition.

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Product Details

  • ISBN-13: 9780072229486
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 5/27/2003
  • Series: How to Do Everything
  • Edition number: 1
  • Pages: 448
  • Product dimensions: 7.42 (w) x 9.22 (h) x 0.96 (d)

Table of Contents

Acknowledgments
Introduction
Pt. I Get Started with eBay
Ch. 1 Become an eBay Auction Expert 3
Ch. 2 Start Selling with eBay 29
Ch. 3 Become an eBay Auctioneer 51
Pt. II Improve Your Competitive Edge
Ch. 4 Tips and Strategies for Online Sellers 87
Ch. 5 Spruce Up Your Auction Presentation 111
Ch. 6 Manage Multiple Auctions 131
Ch. 7 Create Your Own Web Pages 149
Ch. 8 Create Digital Images that Sell 177
Pt. III Business Practices for eBay
Ch. 9 Accept Payments and Serve Your Customers 205
Ch. 10 Make Sure Your Goods Reach Their Destination 229
Ch. 11 Meet Other Auction Hounds 251
Pt. IV Sell Specialty Items on eBay
Ch. 12 Drive Home the Deal on eBay Motors 269
Ch. 13 Auction Off Business Goods and Services 289
Ch. 14 Fix Your Price on Half.com 305
Ch. 15 Get Top Dollar on Sothebys.com 323
Ch. 16 Protect Yourself and Your Customers 339
Ch. 17 Fulfill Your Accounting and Tax Requirements 363
Pt. V Keep Your eBay Business Running Smoothly
Ch. 18 Keep Your eBay Business Legal 383
Ch. 19 What to Do in Case of Trouble 399
App. A eBay Glossary 413
Index 417
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