How to Do Everything with Your eBay® Business


Open an eBay business quickly and easily and start reaping huge profits! With more than 135 million members, eBay is the world?s largest online marketplace, and this step-by-step book shows you how to set up shop there. You?ll learn how to create a seller?s account, post persuasive auction listings, and establish yourself as a trusted eBay business owner. Once you?ve gotten your business off the ground, you?ll learn to streamline operations; locate new inventory; handle payments, shipping, and taxes; avoid ...

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How to Do Everything with Your eBay Business, Second Edition

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Open an eBay business quickly and easily and start reaping huge profits! With more than 135 million members, eBay is the world’s largest online marketplace, and this step-by-step book shows you how to set up shop there. You’ll learn how to create a seller’s account, post persuasive auction listings, and establish yourself as a trusted eBay business owner. Once you’ve gotten your business off the ground, you’ll learn to streamline operations; locate new inventory; handle payments, shipping, and taxes; avoid pitfalls; and more. Whether you’re an existing small business owner looking to sell on eBay or a casual eBay seller who wants to ramp up, you’ll profit from the expert advice in this book.

  • Set up your new eBay business with ease
  • Promote your products with imaginative descriptions, clear photos, and well-presented listings
  • Manage and schedule multiple auction listings
  • Create a compelling eBay store or individual web site
  • Accept various payment methods
  • Pack and ship merchandise securely and follow up with feedback
  • Increase sales possibilities with no reserve bidding, “Buy it Now” pricing, and live auctions
  • Earn big profits by selling specialty items, including vehicles
  • Protect yourself from fraud and resolve disputes
  • Keep your eBay business legal and fulfill tax requirements

About the author: Greg Holden is the best-selling author of 30 books on computers and the Internet, including How to Do Everything with eBay and The Collector’s Guide to eBay, both from McGraw-Hill/Osborne.

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Product Details

  • ISBN-13: 9780072261646
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 6/30/2005
  • Series: How to Do Everything Series
  • Edition description: REV
  • Edition number: 2
  • Pages: 496
  • Product dimensions: 7.30 (w) x 9.00 (h) x 1.05 (d)

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Table of Contents

Acknowledgments xvii
Introduction xix
Part I Get Started with eBay
Chapter 1 Become an eBay Auction Expert 3
Set Goals for Your eBay Business 5
Know How eBay Auctions Work 11
Get the Hardware and Software You Need 19
Follow the Eight-Step eBay Sales Plan 22
Chapter 2 Start Selling with eBay 31
Learn the Culture of eBay 32
Do Your Research 38
Get Registered 42
Get the Computer Equipment You Need 44
Chapter 3 Become an eBay Auctioneer 55
Decision 1 Custom-Design Your eBay Business 57
Decision 2 Pick the Auction That's Right for You 63
Decision 3 Decide How to Take and Store Auction Photos 74
Decision 4 Figure Out Your Payment Options 75
Decision 5 Pick Your Shipping Options 77
Conduct Your First Auction 78
Keep Your Store Well Stocked 87
Part II Improve Your Competitive Edge
Chapter 4 Tips and Strategies for Online Sellers 93
Work for the Long Term 95
Be Community-Minded 109
Relax, It's Only a Sale 111
Buy Strategically So You Can Resell 114
Chapter 5 Spruce Up Your Auction Presentation 119
Create a Sales Template 120
Fine-Tune Your Descriptions 127
Dress Up Your Descriptions 132
Make Your Auction Count with a Counter 134
Use eBay Seller's Assistant 138
Chapter 6 Manage Multiple Auctions 141
Start with eBay's Management Tools 142
Find a Third-Party Auction Manager 156
Chapter 7 Create Your Own Web Pages 163
MeBay: Create an About Me Page 165
Publish Your Own Web Site 173
Chapter 8 Create Digital Images That Sell 183
Capture Those Images 184
Create Images That Attract 197
Find a Home for Your Images 202
Part III Business Practices for eBay
Chapter 9 Accept Payments and Serve Your Customers 213
Provide Customer Service 214
Keep It Simple: Checks and Money Orders 220
Offer PayPal and Other Payment Services 226
Accept Credit Card Payments 232
Convert Currency 238
Chapter 10 Make Sure Your Goods Reach Their Destination 241
Pack 'n' Ship Like a Pro 242
Choose Your Shipping Options 249
Reach International Buyers 257
Chapter 11 Meet Other Auction Hounds 267
Use Feedback to Your Advantage 268
Observe Good E-Mail Manners 271
Frequent eBay's Discussion Boards and Cafes 276
Send Emergency Messages 282
Give to Charitable Causes 283
Part IV Sell Specialty Items on eBay
Chapter 12 Drive Home the Deal on eBay Motors 287
Avoid the Used-Car Lot 289
Get Your Bankroll Rolling 293
Get Your Auction in Gear 302
Complete the Transaction 305
Chapter 13 Auction Off Business Goods and Services 311
Buy or Sell What You Need to Run a Business 315
"Lots" of Items Mean Lots of Sales 318
Look for Local Buyers 322
Buy Surplus from Uncle Sam 324
Hang Out Your Shingle on eLance 325
Chapter 14 Sell at Fixed Price: eBay Stores and 331
Create an eBay Store 332
Fix Your Price on 343
Feedback and Customer Service 354
Chapter 15 Get Instant Results with eBay Live Auctions 359
Get Acquainted with eBay Live Auctions 360
Become a Live Auctions Seller 366
Find a Consignment Seller 370
Part V Keep Your eBay Business Running Smonthly
Chapter 16 Protect Yourself and Your Customers 375
Control Who Bids and Buys from You 376
Build Your Credibility 384
Keep Your Transactions Trouble Free 392
Chapter 17 Fulfill Your Accounting and Tax Requirements 401
What's Different about Being Self-Employed? 402
Perform the Basic Accountign Practices 403
Deduce Your Business Deductions 410
Find Accounting Help Online 412
Use Accounting Software 413
Chapter 18 Keep Your eBay Business Legal 421
Copyright and Trademark Concerns 422
Decide on a Legal Form for Your Business 432
Comply with Licensing and Trade Restrictions 436
Chapter 19 What to Do in Case of Trouble 439
If the Transaction Falls Through 440
If Problems Occur after You Ship 447
If Problems Occur During the Sale 450
How to Resolve a Dispute 450
Glossary 453
Index 459
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