How to Do Everything with Your eBay Business, Second Edition

How to Do Everything with Your eBay Business, Second Edition

by Greg Holden
How to Do Everything with Your eBay Business, Second Edition

How to Do Everything with Your eBay Business, Second Edition

by Greg Holden

eBook

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Overview

This user-friendly book shows you how to turn the satisfaction and excitement of eBay sales into a lucrative small business--and possibly even a full-time job! Find out how to establish a seller’s account, post attention-getting auction listings, and build confidence among bidders. Author Greg Holden explains how to apply the secrets of successful brick and mortar businesses to the online world. After learning the ropes, you'll find out how to boost sales with techniques such as no-reserve selling and “buy it now” pricing. Plus--tips for locating inventory, implementing marketing plans, and getting free advertising are revealed.


Product Details

ISBN-13: 9780072264289
Publisher: McGraw Hill LLC
Publication date: 06/16/2005
Series: How to Do Everything Series
Sold by: Barnes & Noble
Format: eBook
Pages: 496
File size: 7 MB

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

Acknowledgmentsxvii
Introductionxix
Part IGet Started with eBay
Chapter 1Become an eBay Auction Expert3
Set Goals for Your eBay Business5
Know How eBay Auctions Work11
Get the Hardware and Software You Need19
Follow the Eight-Step eBay Sales Plan22
Chapter 2Start Selling with eBay31
Learn the Culture of eBay32
Do Your Research38
Get Registered42
Get the Computer Equipment You Need44
Chapter 3Become an eBay Auctioneer55
Decision 1Custom-Design Your eBay Business57
Decision 2Pick the Auction That's Right for You63
Decision 3Decide How to Take and Store Auction Photos74
Decision 4Figure Out Your Payment Options75
Decision 5Pick Your Shipping Options77
Conduct Your First Auction78
Keep Your Store Well Stocked87
Part IIImprove Your Competitive Edge
Chapter 4Tips and Strategies for Online Sellers93
Work for the Long Term95
Be Community-Minded109
Relax, It's Only a Sale111
Buy Strategically So You Can Resell114
Chapter 5Spruce Up Your Auction Presentation119
Create a Sales Template120
Fine-Tune Your Descriptions127
Dress Up Your Descriptions132
Make Your Auction Count with a Counter134
Use eBay Seller's Assistant138
Chapter 6Manage Multiple Auctions141
Start with eBay's Management Tools142
Find a Third-Party Auction Manager156
Chapter 7Create Your Own Web Pages163
MeBay: Create an About Me Page165
Publish Your Own Web Site173
Chapter 8Create Digital Images That Sell183
Capture Those Images184
Create Images That Attract197
Find a Home for Your Images202
Part IIIBusiness Practices for eBay
Chapter 9Accept Payments and Serve Your Customers213
Provide Customer Service214
Keep It Simple: Checks and Money Orders220
Offer PayPal and Other Payment Services226
Accept Credit Card Payments232
Convert Currency238
Chapter 10Make Sure Your Goods Reach Their Destination241
Pack 'n' Ship Like a Pro242
Choose Your Shipping Options249
Reach International Buyers257
Chapter 11Meet Other Auction Hounds267
Use Feedback to Your Advantage268
Observe Good E-Mail Manners271
Frequent eBay's Discussion Boards and Cafes276
Send Emergency Messages282
Give to Charitable Causes283
Part IVSell Specialty Items on eBay
Chapter 12Drive Home the Deal on eBay Motors287
Avoid the Used-Car Lot289
Get Your Bankroll Rolling293
Get Your Auction in Gear302
Complete the Transaction305
Chapter 13Auction Off Business Goods and Services311
Buy or Sell What You Need to Run a Business315
"Lots" of Items Mean Lots of Sales318
Look for Local Buyers322
Buy Surplus from Uncle Sam324
Hang Out Your Shingle on eLance325
Chapter 14Sell at Fixed Price: eBay Stores and Half.com331
Create an eBay Store332
Fix Your Price on Half.com343
Feedback and Customer Service354
Chapter 15Get Instant Results with eBay Live Auctions359
Get Acquainted with eBay Live Auctions360
Become a Live Auctions Seller366
Find a Consignment Seller370
Part VKeep Your eBay Business Running Smonthly
Chapter 16Protect Yourself and Your Customers375
Control Who Bids and Buys from You376
Build Your Credibility384
Keep Your Transactions Trouble Free392
Chapter 17Fulfill Your Accounting and Tax Requirements401
What's Different about Being Self-Employed?402
Perform the Basic Accountign Practices403
Deduce Your Business Deductions410
Find Accounting Help Online412
Use Accounting Software413
Chapter 18Keep Your eBay Business Legal421
Copyright and Trademark Concerns422
Decide on a Legal Form for Your Business432
Comply with Licensing and Trade Restrictions436
Chapter 19What to Do in Case of Trouble439
If the Transaction Falls Through440
If Problems Occur after You Ship447
If Problems Occur During the Sale450
How to Resolve a Dispute450
Glossary453
Index459
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