How to Dotcom: A Step-by-Step Guide to E-Commerce

Overview

Amazon. Yahoo! eBay. Priceline. Companies are raking in millions, even billions, on the Internet. But for every dotcom business that flourishes, thousands go bust. How to Dotcom reveals the best ways to avoid the pitfalls and unleash the full moneymaking potential of the Internet. It cuts through the jargon and hype to show would-be Netpreneurs-clearly and practically-how to get online and sell successfully in cyberspace.

Whether you own a bricks-and-mortar business and want to ...

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Overview

Amazon. Yahoo! eBay. Priceline. Companies are raking in millions, even billions, on the Internet. But for every dotcom business that flourishes, thousands go bust. How to Dotcom reveals the best ways to avoid the pitfalls and unleash the full moneymaking potential of the Internet. It cuts through the jargon and hype to show would-be Netpreneurs-clearly and practically-how to get online and sell successfully in cyberspace.

Whether you own a bricks-and-mortar business and want to take it online, or you are starting from scratch as a Netpreneur only, this handy guide will teach you how to create a successful dotcom business, from site building and design to generating publicity to attracting customers and investors.

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Editorial Reviews

Booknews
Explains how to create a successful dotcom business, from site building and design to generating publicity and attracting customers and investors. Gives step-by-step instructions, in layman's terms, for producing a Web site, and points out common mistakes to avoid. Discussion encompasses electronic malls, visitor tracking, newsfeed functions, obtaining funding, and partnering with big companies. Includes interviews with Netpreneurs. The author is a journalist who has covered the Web since 1994. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From The Critics
The percentage of dot-com sites on the Internet have more than doubled over the last five years. How to Dotcom is a good starting point for all the people who are still unsure of how to begin commerce on the Web. A dot-com is a commercial business that has a Website, the word being derived from the standard naming convention for Websites. Whether a person owns an actual storefront (brick and mortar) business and wants to take it online, or is starting a new business, this book is a handy guide on creating a successful dotcom. It covers website creation and design, marketing and attracting customers, and securing investors. From there it offers choices of software for building the site, instructions on how to set up sales transaction processing and credit card service, and gives sound business advice at every step. The tone of the book is conversational and basic. It's probably one of the most user friendly books on the topic, and there are many. Lots of real-life examples of different individuals and companies involved in Web based businesses give readers the assurance that anyone can do this, from The Chocolate Vault, a small husband-and wife-owned candy shop in rural Wisconsin, to retail giants like Staples and Office Max. Expert advice is also provided through "Cheap Tricks," mini-interviews with low budget Website creators; and "E-Chats," interviews with CEOs of famous name-brand sites. Key points are emphasized in small sidebars interspersed throughout the book containing useful information such as smart tips, money-saving ideas to consider, pitfalls to avoid, and pointers for other online opportunities. Affiliate programs, for example, are a way to generate cash from one's Websiteevery time a customer clicks on the affiliate's site banner. Two chapters are devoted to discussing alliances and affiliates, and the pros and cons of using banners and links to other sites, strategies that are often unfamiliar to novice Web developers. The book also contains a chapter listing 100 useful e-commerce Websites to bookmark for reference on Web statistics, wireless Web resources, consumer protection, software and tools for Web page builders, clip art, and more. McGarvey is a high-tech columnist for Entrepreneur, Entrepreneur's Start-Ups, and Home Office magazines. His ten commandments of why not to delay setting up an e-commerce site and his expert and practical advice on how to proceed make this book a useful addition to any Netpreneur's library.
From The Critics
Robert McGarvey's How To Dotcom: A Step-By-Step Guide To E-Commerce is a complete instructional course covering ever aspect of doing business on the Internet. Readers will learn money saving website building tools and tricks; advice for obtaining financing; informative interviews with successful Internet entrepreneurs; tips for increasing website traffic with free content; and invaluable e-commerce bookmarks. Hot Dotcom covers everything from shopping bots to registering a domain name to credit cards to email lists, and more. If you are contemplating buying and selling on the Internet, begin with a thoroughly reading of Hot Dotcom.
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Product Details

  • ISBN-13: 9781891984181
  • Publisher: Entrepreneur Press
  • Publication date: 11/1/2000
  • Pages: 300
  • Product dimensions: 6.02 (w) x 8.98 (h) x 0.63 (d)

Table of Contents

Preface xiii
Introduction: Surf's Up: Riding The Web To Riches xv
Chapter 1 How To Be A Millionaire: The Internet Gold Rush 1
Chapter 2 The Commandments: 10 Reasons You Should Be Online 9
Chapter 3 Hang It Up: Dashing Dotcom Dreams 13
Chapter 4 Dotcom Or Bust: Should You Shutter Your Bricks-And-Mortar Store? 19
Chapter 5 Site Building 101: Anyone Can Build A Web Site--Guaranteed! 25
Chapter 6 Don't Do This: The 10 Most Deadly Mistakes In Site Design 43
Chapter 7 e-Chat: OneTravel.com 47
Chapter 8 Cheap Tricks: BlueSuitMom.com 53
Chapter 9 The Host With The Most: Nuts And Bolts Of Web Hosts and Domains 57
Chapter 10 No Business Like Business-To-Business: The Scoop On B2B e-Commerce 63
Chapter 11 e-Chat: Autobytel.com 73
Chapter 12 Cheap Tricks: AllWords.com 81
Chapter 13 Nothing Ventured, Nothing Gained: Secrets Of Venture Capital Funding 85
Chapter 14 Angels Of Mercy: Financial Angels Explain Why They Fund Start-Ups 95
Chapter 15 e-Chat: WorldRes.com 101
Chapter 16 Cheap Tricks: oneNest.com 105
Chapter 17 That's What Friends Are For: Cashing In On Affiliate Programs 109
Chapter 18 Teaming Up: Partnering With Big Bricks-And-Mortar Companies 117
Chapter 19 e-Chat: Guru.com 125
Chapter 20 Cheap Tricks: No Brainer Blinds 129
Chapter 21 Rush Hour: Web Site Traffic Builders 133
Chapter 22 In Search Of: Secrets Of Search Engines 145
Chapter 23 Trade Ya: Boosting Traffic With Banner Exchanges 153
Chapter 24 e-Chat: Drugstore.com 159
Chapter 25 Cheap Tricks: eHolster.com 163
Chapter 26 Extra Credit: Accepting Credit Cards 165
Chapter 27 e-Chat: StarMedia Network 169
Chapter 28 Cheap Tricks: Bowlingconnection.com 173
Chapter 29 Hello, World: Tapping International Markets 177
Chapter 30 e-Chat: Send.com 183
Chapter 31 Cheap Tricks: LuLu & Syd's 187
Chapter 32 Who's Knocking At The Door? Really Knowing Your Customers 191
Chapter 33 At Your Service: Customer Service For Success 205
Chapter 34 e-Chat: Priceline.com 211
Chapter 35 Cheap Tricks: Frugalfun.com 215
Chapter 36 The Web's Dark Side: Security Holes, Fraud, And More Bad Stuff 219
Chapter 37 A Site To See: A Tour Of The Web 225
Chapter 38 Stop Right There: The Must-Have e-Commerce Bookmarks 247
Chapter 39 e-Commerce: A Look Into The Future 257
Glossary 267
Index 271
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted May 27, 2005

    So much has changed since this book was written!

    I had no idea when I ordered it that it was published 5 years ago! Still, it has some good pointers and it's an OK place to start-- you'll just need to supplement with a more *current* book!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 8, 2000

    From the Author

    It's the fast track to money. Dot.com your business and, shazaam, you're on the road to millions, maybe billions. Look at Yahoo and eBay. Except it's not that easy, not easy at all. For every dot.com business that flourishes, hundreds--maybe thousands--go bust. What does it take to build a dot.com that will succeed? Read the book and you'll know because in its pages are a recipe for success, roadmaps that pinpoint the hazards, and dozens of interviews with dot.com builders who have actually cashed in. Robert McGarvey has covered the Web since 1995, for magazines ranging from Entrepreneur to Upside. He leverages all he's learned into this book, which is a book about business and success and life.

    Was this review helpful? Yes  No   Report this review
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