How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

( 1 )

Overview

A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive.

Staking its territory somewhere between the arts of Zen and war, this invalualbe resource, written by business strategist and charismatic Macintosh evangelist Guy Kawasaki, offers a take-no-prisoners battle plan--featuring irreverent and sometimes extreme stratagems in ...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (69) from $1.99   
  • New (5) from $7.36   
  • Used (64) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$7.36
Seller since 2011

Feedback rating:

(471)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
1995 Hardcover New

Ships from: san francisco, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$8.50
Seller since 2010

Feedback rating:

(49)

Condition: New
1995-08-01 Hardcover New New book for a reasonable and competitive price. I will ship promptly with FREE delivery/tracking confirmation. Why wait, for a few dollars more choose ... expedited shipping and receive your order in a couple of days. Read more Show Less

Ships from: Marietta, GA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$13.00
Seller since 2014

Feedback rating:

(34)

Condition: New
1995-08 Hardcover New Get it fast, ng492Get it fast.

Ships from: austin, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$15.00
Seller since 2007

Feedback rating:

(103)

Condition: New
1995 Hardcover First Edition; Third Printing New in New dust jacket 078686124x. Brand new mylar cover; 8vo 8"-9" tall; 256 pages.

Ships from: Philadelphia, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$50.00
Seller since 2014

Feedback rating:

(149)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive.

Staking its territory somewhere between the arts of Zen and war, this invalualbe resource, written by business strategist and charismatic Macintosh evangelist Guy Kawasaki, offers a take-no-prisoners battle plan--featuring irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources--designed to help companies get and keep the upper hand.

Read More Show Less

Editorial Reviews

Publishers Weekly - Publisher's Weekly
Marketing advice from Apple Computer Fellow and Macworld columnist Kawasaki. (Aug.)
Read More Show Less

Product Details

  • ISBN-13: 9780786861248
  • Publisher: Hyperion
  • Publication date: 8/28/1995
  • Edition description: 1st ed
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.37 (w) x 9.50 (h) x 1.00 (d)

Table of Contents

Foreword by Scott Adams
Chapter 0: Read Me First
Chapter 1: Mighty Opposites
Chapter 2: Know Thyself
Interview: Chin-Ning Chu
Chapter 3: Know Thy Customer
Interview: David Kairys
Chapter 4: Know Thy Enemy
Interview: Allen Kay
Chapter 5: Focus on Your Customers
Interview: Jim Olson
Chapter 6: Concentrate on a Decisive Point
Chapter 7: Turn Customers into Evangelists
Interview: John Spencer
Chapter 8: Make Good by Doing Good
Interview: Steve Scheier
Chapter 9: Establish Brand Loyalty
Chapter 10: Make Mountains Out of Molehills
Interview: Jay Levinson
Chapter 11: Make the Competition into a Friend
Chapter 12: Carry a Slingshot
Interview: Bob Curry
Chapter 13: Carpe Diem
Chapter 14: Draw Outside the Lines
Interview: Stephen Wynn
Chapter 15: How to Drive Your Boss Crazy
Interview: Charles Sampson
Chapter 16: Preserve and Protect
Interview: Harry Eto
A Word Before You Go
List of Works Used
Index
Read More Show Less

Customer Reviews

Average Rating 2
( 1 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(1)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted September 8, 2012

    Ge

    She nods....oh...tears fill her eyes.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)