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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
     

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

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by Guy Kawasaki
 

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If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your

Overview

If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end.

In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand.

Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense.

Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.

Editorial Reviews

Publishers Weekly - Publisher's Weekly
Marketing advice from Apple Computer Fellow and Macworld columnist Kawasaki. (Aug.)

Product Details

ISBN-13:
9781401304294
Publisher:
Hachette Books
Publication date:
10/25/2011
Sold by:
Hachette Digital, Inc.
Format:
NOOK Book
Pages:
256
File size:
4 MB
Age Range:
18 Years

Meet the Author

Guy Kawasaki is the former director of software product management for Apple Computer, Inc. He is now president of Fog City Software and writes a monthly column for Macworld magazine. He lives in San Francisco with his wife and kids.

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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit 2 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
She nods....oh...tears fill her eyes.