How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit [NOOK Book]

Overview

If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving ...
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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

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Overview

If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end.

In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand.

Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense.

Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.

Staking its territory somewhere between the arts of Zen and war, this invalualbe resource, written by business strategist and charismatic Macintosh evangelist Guy Kawasaki, offers a take-no-prisoners battle plan--featuring irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources--designed to help companies get and keep the upper hand.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Marketing advice from Apple Computer Fellow and Macworld columnist Kawasaki. (Aug.)
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Product Details

  • ISBN-13: 9781401304294
  • Publisher: Hyperion
  • Publication date: 10/25/2011
  • Sold by: Hachette Digital, Inc.
  • Format: eBook
  • Pages: 256
  • Sales rank: 1,324,775
  • File size: 4 MB

Meet the Author

Guy Kawasaki is the former director of software product management for Apple Computer, Inc. He is now president of Fog City Software and writes a monthly column for Macworld magazine. He lives in San Francisco with his wife and kids.
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Table of Contents

Foreword by Scott Adams
Chapter 0: Read Me First
Chapter 1: Mighty Opposites
Chapter 2: Know Thyself
Interview: Chin-Ning Chu
Chapter 3: Know Thy Customer
Interview: David Kairys
Chapter 4: Know Thy Enemy
Interview: Allen Kay
Chapter 5: Focus on Your Customers
Interview: Jim Olson
Chapter 6: Concentrate on a Decisive Point
Chapter 7: Turn Customers into Evangelists
Interview: John Spencer
Chapter 8: Make Good by Doing Good
Interview: Steve Scheier
Chapter 9: Establish Brand Loyalty
Chapter 10: Make Mountains Out of Molehills
Interview: Jay Levinson
Chapter 11: Make the Competition into a Friend
Chapter 12: Carry a Slingshot
Interview: Bob Curry
Chapter 13: Carpe Diem
Chapter 14: Draw Outside the Lines
Interview: Stephen Wynn
Chapter 15: How to Drive Your Boss Crazy
Interview: Charles Sampson
Chapter 16: Preserve and Protect
Interview: Harry Eto
A Word Before You Go
List of Works Used
Index
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  • Anonymous

    Posted September 8, 2012

    Ge

    She nods....oh...tears fill her eyes.

    0 out of 1 people found this review helpful.

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