How to Find Work in the 21st Century


Does it seem really hard to find work in the current market? Do you wonder why you get negative or no responses to your job applications?
If the answer to any or all of these questions is yes, this book is for you. Now in its fifth edition, the book explains how:

the route to getting work has changed you can find hidden work opportunities to create effective marketing tools for yourself
If you have the ...

See more details below
Paperback (1st Edition)
$18.90 price
(Save 13%)$21.95 List Price
Other sellers (Paperback)
  • All (10) from $1.99   
  • New (4) from $12.71   
  • Used (6) from $1.99   
How to Find Work in the 21st Century

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook - EPUB Version of 1st Edition)
$7.99 price
(Save 11%)$8.99 List Price


Does it seem really hard to find work in the current market? Do you wonder why you get negative or no responses to your job applications?
If the answer to any or all of these questions is yes, this book is for you. Now in its fifth edition, the book explains how:

the route to getting work has changed you can find hidden work opportunities to create effective marketing tools for yourself
If you have the impression the world of work has changed, you are correct. This book, already used in many countries by guidance and employment counsellors, will show you how to approach the new realities of finding the work you want. The book is currently in use at over 200
colleges, universities, and secondary schools! The workplace is going through one of its most significant transitions in the past 100 years.
The ’80s and ’90s saw dramatic downsizing, outsourcing, and telecommuting. Plenty of work is available today, but not necessarily a lot of jobs. Stable jobs do still exist, but they are getting harder to find and the route to getting one is different from what it used to be.
For many people, this route involves a detour through unfamiliar territory. This book explains the new work world and suggests where the workplace is headed. It will help you define exactly what you have to offer your employers and the type of work you should be looking for.
You’ll learn how to find hidden work opportunities and create a resume that’s suited to the work world of today. With sample marketing tools for professionals and recent grads, How to Find Work in the 21st Century will show you how to sell yourself successfully and be an effective networker so you can find your place in today’s job market. CD-ROM

Quizzes (and answers)
Sample résumés, letters, and more!

Read More Show Less

Product Details

  • ISBN-13: 9781551808581
  • Publisher: Self-Counsel Press, Inc.
  • Publication date: 2/15/2009
  • Series: Self-Counsel Reference Series
  • Edition description: 1st Edition
  • Edition number: 1
  • Pages: 264
  • Product dimensions: 5.90 (w) x 8.80 (h) x 0.60 (d)

Meet the Author

Ron McGowan is a career coach who has been helping experienced people and college graduates to find work for over 10 years. His articles have been published internationally and he has written for the Wall Street Journal and the Globe and Mail.

Read More Show Less

Table of Contents

Introduction xxv
1 How the Workplace Has Changed 1
Looking for Work Instead of a Job 1
Is that all there is? 1
The rise of the temporary or contingent worker 2
Outsourcing 3
A new relationship 5
The shift to smaller companies 5
A new set of expectations 6
No more entitlements 7
A need to take the broader view 8
Facing reality 8
It’s not all bad 9
Most Employment Opportunities Are Hidden 10
Where are the opportunities? 10
Finding employment opportunities 11
Why Contracting Makes Sense 13
Myths about contracting 13
What employers are looking for 15
Make It Easy to Get Hired 16
Guess who gets offered the job? 17
Employee referral programs 17
Trying before buying 18
The Need for Self-Promotion 19
Why you have to self-promote 19
Managing your own career 20
Summary 21
A Note About the Quizzes 22
2 What Exactly Do You Have to Offer? 25
What Is Important and Relevant for You? 25
Get some help 26
Be patient with yourself 27
An ongoing process 28
How Career Fit Are You? 28
Defining Your Personal and Career Profile 29
Who are you? 29
What are your values? 31
Education and training 33
Weaknesses 34
Appraising your career 34
Skills 36
Achievements 37
Interests 37
Types of work 38
Your career/life highlights and lowlights 39
Personal life 39
viii How to find work in the 21st century
School/college/university 40
Career 41
Summarizing your career 41
Succeeding as a Contractor 43
Market yourself continually 44
Broaden your vision 45
Hone your communication skills 46
Commit to continuous learning 47
Stay on top of the market 47
Go where the action is 48
Watch your finances 49
Avoid stock options 50
Manage your time effectively 50
Increase your physical/mental fitness 51
Practical benefits of exercise 52
Stay flexible 53
3 How to Market Yourself 57
Sales and Marketing Defined 57
Myths About Selling 57
What makes you different? 59
Preparing for an interview or meeting 59
The marketing metaphor 61
Marketing Tools 61
Advertising 61
Design an advertising plan 62
Who are your potential customers? 62
What value are you offering? 63
How much will you charge? 63
Spread out your funds 63
Build customer loyalty 64
Contents ix
Get publicity 64
Professional and community associations 65
Get others to promote your business 66
Social marketing 67
Direct marketing 67
Blogs 68
Multiply yourself 69
Your communications network 70
Résumés and Marketing Materials 73
Cover letters 73
Marketing letters 73
Résumés 77
Comments on the traditional résumé in Sample 3 78
Comments on the traditional résumé in Sample 4 80
The Twenty-first Century Résumé 80
Sample profiles 83
Brochures 86
Websites 88
Getting Organized 90
Networking Dos and Don’ts 91
I’m uncomfortable doing it 92
Promoters and supporters 93
Network with a purpose in mind 94
Networking tips and pointers 94
Characteristics of successful networkers 96
Looking for Work on the Internet 98
What you need to monitor 99
Electronic résumés 100
Online personas 102
Finding work via social media sites 103
x How to find work in the 21st century
4 Getting Started 107
Payback Time 107
Pre-selling tasks 108
Start your engines 110
Fine-tune your approach 111
Final thoughts 111
Get regular exercise 111
Keep mentally fit 112
Polish your communication skills 112
Continue to grow 112
Take some risks 112
Say no more often 112
Try looking back 113
Be kind to yourself 113
5 Guidelines for Post-Secondary Students 115
Getting Ready 115
Overview 115
Common mistakes by students 116
Essential skills for students 118
You and the Internet 122
Creating a financial plan 123
Action plan 124
Sample marketing letter for grads 127
Sample twenty-first century résumé for grads 129
Sample brochure for grads 129
Sample website for grads 132
6 Career Counselling in Secondary Schools 135
Twenty-first Century Career Counselling 135
The fourth R 136
Work centers 137
Contents xi
Co-op education 138
Building alliances 139
Marketing tools for students 140
Sample marketing letter for students 141
Sample envelope 143
Sample cover letter for students 144
Sample twenty-first century résumé for students 146
Sample brochure for students 148
Sample website for students 148
Things to Think About 151
Official unemployment statistics 153
Secondary and post-secondary education 154
The road ahead 155
7 Managing Your Career 157
Career Management 157
Become career fit 159
Manage your career 159
Sharpen your communication skills 160
Get connected 160
Stay current 161
Expand and cultivate your network 161
Review your finances 161
Take care of yourself 163
Become You Inc. 164
Establish you inc. 164
Loyalty 165
Outsourcing 165
Increase your employability 166
Selling you inc. 166
The foundation 167
Effective selling 167
xii How to find work in the 21st century
Can you help them? 168
Pick your brain 168
Test you 168
Show your stuff 169
Objections 169
Pricing 170
Resilience 170
Appendix 173
Answers to Quiz 1: The Workplace 173
Answers to Quiz 2: You, the Brand 177
Answers to Quiz 3: Networking 179
1. The Workplace 23
2. You, the Brand 72
3. Networking 97
1. Preparation 55
2. Marketing 106
1. Cover Letter 74
2. Marketing Letter 76
3. Traditional Résumé Example 1 79
4. Traditional Résumé Example 2 81
5. Twenty-first Century Résumé 84
6. Brochure 87
7. Website 89
8. Weekly Action Plan 91
9. Electronic Résumé 101
10. Marketing Letter for Grads 128
11. Twenty-first Century Résumé for Grads 130
Contents xiii
12. Brochure for Grads 131
13. Website for Grads 133
14. Marketing Letter for Students 142
15. Envelope 144
16. Cover Letter for Students 145
17. Twenty-first Century Résumé for Students 147
18. Brochure for Students 149
19. Website for Students 150
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)