How To Franchise Your Business: Grow your business by creating and managing a franchised network

How To Franchise Your Business: Grow your business by creating and managing a franchised network

4.0 1
by Brian Duckett, Paul Monaghan
     
 
If you have a proven business system and are wishing to expand, franchising is a strong option. It provides a quick route to growth and uses other people's money and enthusiasm to open individual offices, shops, restaurants, salons, surgeries, units, van rounds, or service centres. / This book provides practical advice on how franchising works from two authors with

Overview

If you have a proven business system and are wishing to expand, franchising is a strong option. It provides a quick route to growth and uses other people's money and enthusiasm to open individual offices, shops, restaurants, salons, surgeries, units, van rounds, or service centres. / This book provides practical advice on how franchising works from two authors with years of experience. As well as being for potential franchisors, this book is also invaluable to owners of existing branch networks, practising franchisors and their management teams, and candidates for the Diploma in Franchise Management. It will show you how to: * Decide whether your business should and could be franchised. * Understand the franchisor/franchisee relationship. * Structure the business so it works for both franchisor and franchisee. * Prove the concept with pilot operations. * Market your franchise and recruit franchisees. * Motivate franchisees and monitor their performance. * Franchise your business internationally. * Prepare your network for sale - or buy an existing franchised network.

Product Details

ISBN-13:
9781848034952
Publisher:
Little, Brown Book Group
Publication date:
08/26/2011
Sold by:
Hachette Digital, Inc.
Format:
NOOK Book
Pages:
300
Sales rank:
916,097
File size:
984 KB

Related Subjects

Meet the Author

Brian Duckett and Paul Monaghan have 50 years of combined experience in developing and managing franchised networks as franchisees, franchisors, and advisors to companies considering or practising franchising. They founded the The Franchising Centre, the UK's leading franchise consulting firm which comprises The Franchise Development Centre, The Franchise Training Centre, The Franchise Careers Centre and The International Franchising Centre.

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How to Franchise Your Business: Grow your business by creating and managing a franchised network 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
This book helps to understand the core differences between 'your current business' and 'your franchised business'. It's authors put a very UK perspective on it but most information is relevant anywhere. I will reference this book again-and-again, and it is well laid out with clear chapters / sections so review is very simple