How to Generate Effective Press Releases for Social Networks

How to Generate Effective Press Releases for Social Networks

by Brian Solis, Deirdre K. Breakenridge
     
 

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

Social media releases: what they are, what they aren’t, and how to make the most of them.

See more details below

Overview

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

Social media releases: what they are, what they aren’t, and how to make the most of them.

PR’s latest “new shiny object” is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski’s call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool.

Product Details

ISBN-13:
9780131377776
Publisher:
Pearson Education
Publication date:
01/26/2010
Series:
FT Press Delivers Elements
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
10
File size:
0 MB

Related Subjects

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >