How to Get Ideas / Edition 2
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How to Get Ideas / Edition 2

4.2 5
by Jack Foster, Larry Corby
     
 

ISBN-10: 1576754308

ISBN-13: 9781576754306

Pub. Date: 12/28/2006

Publisher: Berrett-Koehler Publishers, Inc.

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.  See more details below

Overview

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Product Details

ISBN-13:
9781576754306
Publisher:
Berrett-Koehler Publishers, Inc.
Publication date:
12/28/2006
Series:
BK Life Series
Edition description:
Second Edition
Pages:
214
Sales rank:
226,635
Product dimensions:
5.80(w) x 8.30(h) x 0.57(d)

Table of Contents


Preface     ix
Acknowledgments     xiii
Introduction: What Is an Idea?     1
Ten Ways to idea-Condition Your Mind     12
Have Fun     15
Be More Like a Child     25
Become Idea-Prone     35
Visualize Success     51
Rejoice in Failure     59
Get More Inputs     67
Screw Up Your Courage     83
Team Up with Energy     93
Rethink Your Thinking     101
Learn How to Combine     117
A Five-Step Method for Producing ideas     129
Define the Problem     131
Gather the Information     145
Search for the Idea     157
Forget about It     165
Put the Idea into Action     173
Notes     185
Index     199
About the Author     211
About the Illustrator     213

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