How to Get Ideas / Edition 2
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How to Get Ideas / Edition 2

4.2 5
by Jack Foster
     
 

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ISBN-10: 1576754308

ISBN-13: 9781576754306

Pub. Date: 12/28/2006

Publisher: Berrett-Koehler Publishers, Inc.

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Overview

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Product Details

ISBN-13:
9781576754306
Publisher:
Berrett-Koehler Publishers, Inc.
Publication date:
12/28/2006
Series:
BK Life Series
Edition description:
Second Edition
Pages:
214
Sales rank:
516,569
Product dimensions:
5.80(w) x 8.30(h) x 0.57(d)

Table of Contents


Preface     ix
Acknowledgments     xiii
Introduction: What Is an Idea?     1
Ten Ways to idea-Condition Your Mind     12
Have Fun     15
Be More Like a Child     25
Become Idea-Prone     35
Visualize Success     51
Rejoice in Failure     59
Get More Inputs     67
Screw Up Your Courage     83
Team Up with Energy     93
Rethink Your Thinking     101
Learn How to Combine     117
A Five-Step Method for Producing ideas     129
Define the Problem     131
Gather the Information     145
Search for the Idea     157
Forget about It     165
Put the Idea into Action     173
Notes     185
Index     199
About the Author     211
About the Illustrator     213

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How to Get Ideas 4.2 out of 5 based on 0 ratings. 5 reviews.
Guest More than 1 year ago
'Albert Einstein said his best ideas came to him while he was shaving,' Jack Foster writes in 'How to Get Ideas' '2nd ed.'. When I read that line, what could I do? I put the book down for a moment and went to shave. That's about the only time I stopped reading though, and you won't be able to put it down either. For boosting creativity, this book is a lifesaver. Foster's advice is simple -- have fun, think like a child again, open your mind to new possibilities -- but not necessarily obvious. Most of us do the same old things and think in the same old ways. Foster aims to help us spot these unhelpful patterns, then break out with easy-to-follow tips and stimulating exercises. And anecdotes. Foster draws on decades of experience as a top creative hand in major advertising agencies, where he encountered guys and gals driven by curiosity -- people who found out how much a ten-gallon hat will hold 'three-quarters of a gallon' and how many times per day an African elephant will defecate '16'. Illustrating how to solve a problem by stepping around it, Foster tells the story of the woman who solved the slow-elevator problem in her building -- by mounting mirrors in the lobby. 'How did she do it? See P. 134.' You'll discover how to overcome the fears that keep you from thinking creatively ... easy ways to gather information ... combining unrelated facts for new ideas ... the five steps for getting great new ideas ... and how to put them to work for YOU. You'll finish reading 'How to Get Ideas' in an hour or two. But you'll benefit from its advice for the rest of your life.
Anonymous More than 1 year ago
This book will literaly change the way you go about coming up with new and refreshing, innovative ideas. Some of them are so simple and obvious, you'll ask yourself why you didn't think of it before. It's an easy and fast read but you will learn new ways to spark new ideas.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
This is one to buy. I enjoyed it the first time when I read it straight through to the end and have in my my nook writing shelf. I turn to it when I want a quick start and good ideas. The writing is so enjoyable.
Anonymous More than 1 year ago