How to Get Ideas / Edition 2by Jack Foster, Larry Corby
Pub. Date: 12/28/2006
Publisher: Berrett-Koehler Publishers, Inc.
Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas. See more details below
Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
Table of Contents
|Introduction: An Easy-to-Follow Road Map||1|
|1||What Is an Idea?||9|
|3||Become Idea Prone||29|
|4||Set Your Mind on Goals||47|
|5||Be More like a Child||55|
|6||Get More Inputs||67|
|7||Screw up Your Courage||83|
|8||Rethink Your Thinking||93|
|9||Learn How to Combine||113|
|10||Define the Problem||127|
|11||Gather the Information||141|
|12||Search for the Idea||153|
|13||Forget about It||163|
|14||Put the Idea into Action||173|
|About the Author||205|
|About the Illustrator||207|
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'Albert Einstein said his best ideas came to him while he was shaving,' Jack Foster writes in 'How to Get Ideas' '2nd ed.'. When I read that line, what could I do? I put the book down for a moment and went to shave. That's about the only time I stopped reading though, and you won't be able to put it down either. For boosting creativity, this book is a lifesaver. Foster's advice is simple -- have fun, think like a child again, open your mind to new possibilities -- but not necessarily obvious. Most of us do the same old things and think in the same old ways. Foster aims to help us spot these unhelpful patterns, then break out with easy-to-follow tips and stimulating exercises. And anecdotes. Foster draws on decades of experience as a top creative hand in major advertising agencies, where he encountered guys and gals driven by curiosity -- people who found out how much a ten-gallon hat will hold 'three-quarters of a gallon' and how many times per day an African elephant will defecate '16'. Illustrating how to solve a problem by stepping around it, Foster tells the story of the woman who solved the slow-elevator problem in her building -- by mounting mirrors in the lobby. 'How did she do it? See P. 134.' You'll discover how to overcome the fears that keep you from thinking creatively ... easy ways to gather information ... combining unrelated facts for new ideas ... the five steps for getting great new ideas ... and how to put them to work for YOU. You'll finish reading 'How to Get Ideas' in an hour or two. But you'll benefit from its advice for the rest of your life.
This book will literaly change the way you go about coming up with new and refreshing, innovative ideas. Some of them are so simple and obvious, you'll ask yourself why you didn't think of it before. It's an easy and fast read but you will learn new ways to spark new ideas.
This is one to buy. I enjoyed it the first time when I read it straight through to the end and have in my my nook writing shelf. I turn to it when I want a quick start and good ideas. The writing is so enjoyable.