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How to Get Ideas / Edition 2

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Overview

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

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Product Details

  • ISBN-13: 9781576754306
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 12/28/2006
  • Series: BK Life Series
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 214
  • Sales rank: 250,140
  • Product dimensions: 5.80 (w) x 8.30 (h) x 0.57 (d)

Meet the Author

Jack Foster spent 35 years working in the creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He won dozens of advertising awards, including being named “Creative Person of the Year” by the Los Angeles Creative Club.
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Table of Contents

Preface
Acknowledgments
Introduction: An Easy-to-Follow Road Map 1
1 What Is an Idea? 9
2 Have Fun 19
3 Become Idea Prone 29
4 Set Your Mind on Goals 47
5 Be More like a Child 55
6 Get More Inputs 67
7 Screw up Your Courage 83
8 Rethink Your Thinking 93
9 Learn How to Combine 113
10 Define the Problem 127
11 Gather the Information 141
12 Search for the Idea 153
13 Forget about It 163
14 Put the Idea into Action 173
Notes 183
Index 197
About the Author 205
About the Illustrator 207
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Customer Reviews

Average Rating 4.5
( 12 )
Rating Distribution

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(10)

4 Star

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Sort by: Showing 1 – 14 of 12 Customer Reviews
  • Anonymous

    Posted May 4, 2007

    A reviewer

    'Albert Einstein said his best ideas came to him while he was shaving,' Jack Foster writes in 'How to Get Ideas' '2nd ed.'. When I read that line, what could I do? I put the book down for a moment and went to shave. That's about the only time I stopped reading though, and you won't be able to put it down either. For boosting creativity, this book is a lifesaver. Foster's advice is simple -- have fun, think like a child again, open your mind to new possibilities -- but not necessarily obvious. Most of us do the same old things and think in the same old ways. Foster aims to help us spot these unhelpful patterns, then break out with easy-to-follow tips and stimulating exercises. And anecdotes. Foster draws on decades of experience as a top creative hand in major advertising agencies, where he encountered guys and gals driven by curiosity -- people who found out how much a ten-gallon hat will hold 'three-quarters of a gallon' and how many times per day an African elephant will defecate '16'. Illustrating how to solve a problem by stepping around it, Foster tells the story of the woman who solved the slow-elevator problem in her building -- by mounting mirrors in the lobby. 'How did she do it? See P. 134.' You'll discover how to overcome the fears that keep you from thinking creatively ... easy ways to gather information ... combining unrelated facts for new ideas ... the five steps for getting great new ideas ... and how to put them to work for YOU. You'll finish reading 'How to Get Ideas' in an hour or two. But you'll benefit from its advice for the rest of your life.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted December 14, 2002

    Get your hands on any thing that breeds ideas!

    Ideas are not only the cornerstone of artistic expression and capitalist pursuit; ideas are also the basis of freedom. So right there you have 3 reasons to get this book. Any thing that breeds ideas (good or bad) is valuable. Good job Jack and Larry!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted April 17, 2000

    Surprised

    Before I read it, I thought the title presumptuous if not over-promising. But as I paged through it, I could tell the author had taken the problem to heart and had found ways to break down the wall that often separates from us from our own ideas.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted March 30, 2000

    Foster Nailed It!

    Outstanding! It should be required reading for anyone in business as well as in the creative community. I've retired from a successful life in advertising and commercial production as well as a director and producer of features and television. But, had this book been available then, I would have purchased copies for every client, studio executive, business manager, accountant, lawyer or anyone who simply wanted the freedom to think creatively. Foster's book is simple, direct, focused, entertaining and endlessly rewarding. Just buy it!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted February 20, 2012

    Outstanding Resource!

    This book will literaly change the way you go about coming up with new and refreshing, innovative ideas. Some of them are so simple and obvious, you'll ask yourself why you didn't think of it before. It's an easy and fast read but you will learn new ways to spark new ideas.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 1, 2011

    Helpful tool, good for reference, and a good read.

    This is one to buy. I enjoyed it the first time when I read it straight through to the end and have in my my nook writing shelf. I turn to it when I want a quick start and good ideas. The writing is so enjoyable.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 8, 2001

    How to Get Ideas

    o boy o boy o boy, how about this for a book! it does what it says it will do, it will teach how to get an idea about almost anything at all, whatever you're dealing with even if what you're dealing with is the game of life. o boy!

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted September 14, 2000

    How to Get Ideas

    Mr. Foster's book is an inspiring work that will make you realize that you are amazing creative.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted May 17, 2000

    Inspiring

    Sometimmes you come across a book that is so inspiring it changes your way of thinking forever. Foster's book is such a book. It is not about ideas, it is about living

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted December 29, 1999

    Better even that football!

    I received this book as a Christmas present, and instead of watching the football game I wanted to watch, I made the mistake of starting to read this book, and I could not, repeat, could not, put it down, it is that good. Oh, my, what a firecracker of a book.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted January 21, 2010

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  • Anonymous

    Posted June 16, 2009

    No text was provided for this review.

  • Anonymous

    Posted January 14, 2012

    No text was provided for this review.

  • Anonymous

    Posted January 23, 2010

    No text was provided for this review.

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