How to Get Referrals: The Mental Health Professional's Guide to Strategic Marketing / Edition 1

How to Get Referrals: The Mental Health Professional's Guide to Strategic Marketing / Edition 1

by Linda L. Lawless, G. Jean Wright
     
 

ISBN-10: 0471297917

ISBN-13: 9780471297918

Pub. Date: 12/28/1999

Publisher: Wiley

Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media.

Overview

Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media.

You'll find out how to develop three primary skills that are essential to weaving a sustainable practice:

• How to interact with and relate to the local community and region. From setting up community forums to creating discussion groups, you'll discover new ways to gain clients in your area.

• How to work with managed care organizations and professional associations. Find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations.

• How to network with the World Wide Web community. Learn which sites to visit and how to best reach potential clients.

Each chapter is organized to assist mental health professionals in developing a strategic marketing plan for getting referrals from:

• Physicians

• Attorneys

• Religious Leaders

• Educators and the Educational Community

• Managed Care Organizations

• Mental Health and Complementary Healthcare Professions

• The Community

How to Get Referrals is an excellent guide for getting the referrals necessary for a successful practice. With its concrete, practical advice on building networks and securing client recommendations, this book is a must for any healthcare professional!

Product Details

ISBN-13:
9780471297918
Publisher:
Wiley
Publication date:
12/28/1999
Pages:
336
Product dimensions:
7.48(w) x 9.23(h) x 0.81(d)

Table of Contents

Building Blocks for Success.

Strategic Niche Marketing.

Strategies for Getting Referrals from Physicians.

Strategies for Getting Referrals from Attorneys.

Strategies for Getting Referrals from Religious Leaders.

Strategic Marketing with Educators and the Educational Community.

Strategic Marketing to Managed Care Organizations.

Strategies for Marketing to Mental Health and Complementary Healthcare Professionals.

The Community Connection.

Index.

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