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How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets

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Overview

Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process.

How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the ...

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How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets

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Overview

Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process.

How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and why "ownership isn't the important thing, it's the only thing."

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Editorial Reviews

Times (London)
Absorbing, provocative, and huge fun.
Financial Times
Well-founded advice based on hard-won experience.
Publishers Weekly

This is not your usual get-rich-quick manual. Though Dennis, a poet (When Jack Sued Jill: Nursery Rhymes for Modern Times) and the founder of a publishing empire (including Maxim magazine), wants to help the reader rank at least among the "lesser rich" (equal to a net worth of $30 million-$80 million by his definition), he isn't himself motivated by money. With his own fortune estimated at between $400 million and $900 million, he doesn't have to be. Instead, Dennis wants to demystify the money-getting process, and his straight-talking, honest advice makes a refreshing change in this oversaturated field. Using humorous examples from his own business life, Dennis's advice, from "The Five Most Common Start-Up Errors" to "The Power of Focus," might sound like conventional fare, but delivered in his signature bawdy, British style, it's altogether more entertaining-and more practical. Dennis highlights the right strategies and mindset to get readers their millions, but he won't air-brush his story or soften the bitter truth along the way. As he says, when it comes to acquiring wealth, "being a bit of a shit helps." (June)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
The Barnes & Noble Review
The intent behind this irreverent and entertaining autobiography/management advice book couldn't be clearer, argues author Felix Dennis, the publisher of the (in)famous "lad" mag Maxim and numerous other magazines. "Bugger the glib insights," he writes. "What the world needs is an anti-self-help book. A book that tells people how hard it is to be a great manager or great anything. About how hard it is to get rich." And he succeeds in doing that by pointing out how a successful entrepreneur (the only career path Dennis believes will lead to true wealth) needs to sacrifice relationships and just about everything else in a single-minded focus on success. "You need to be a predator" (although, he suggests, a courteous one.) But once you get past that, and the numerous semi-serious asides -- "if it flies, floats or fornicates, always rent it" -- you find some surprisingly workable rules of thumb that don't involve merely hunting and killing one's commercial prey. Among them: A compulsion for becoming rich is necessary for you to increase the odds of it happening ("Desire is insufficient"), but ideas alone are also not enough ("Concentrate on great execution"). Own what you create, he cautions, and "Hold on to every percentage point you can." And as a manager, be counterintuitive and hire people smarter than you. Finally, don't stay with any enterprise too long: "Sell before you need to, or when bored." These sorts of truisms inch Dennis dangerously close to a traditional business/self-help book. But, perhaps that should not be surprising. Despite all his bluster he believes "almost anyone of reasonable intelligence can become rich, given sufficient motivation and application." But that, he implies, is harder than most people would like to believe. --Paul Brown
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Product Details

  • ISBN-13: 9781591842712
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 5/26/2009
  • Edition description: Reprint
  • Pages: 320
  • Sales rank: 272,324
  • Product dimensions: 5.40 (w) x 8.40 (h) x 1.10 (d)

Meet the Author

Felix Dennis is the chairman of Dennis Publishing, which publishes The Week among many other magazines. He was the founder of Maxim, one of the most successful new magazines of the last decade. He has written several volumes of poetry that have been performed live onstage by the Royal Shakespeare Company. His other interests include breeding rare pigs, drinking French wine, collecting first edition books, and avoiding business meetings. He has homes in London, Stratford-upon-Avon, New York City, Connecticut, and the Caribbean island of Mustique.

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Table of Contents

Preface: Can This Book Really Make Me Rich? xv

Author's Note for American Readers xxvii

Introduction: How Rich? 1

Part 1 Reasons Not To Get Rich

1 Pole Positions 11

2 A Million to One 20

Part 2 Getting Started

3 Harnessing the Fear of Failure 29

4 The Search 40

5 The Fallacy of the Great Idea 59

6 Obtaining Capital 71

7 Never Give In 82

8 The Five Most Common Start-Up Errors 89

Part 3 Getting Rich

9 Cardinal Virtues 111

10 A Few Words About Luck 135

11 The Art of Negotiating 148

12 Ownership! Ownership! Ownership! 168

13 The Joys of Delegation 185

14 A Piece of the Pie 196

15 The Power of Focus 215

Part 4 Troubleshooting and Endgame

16 Whoops! 235

17 A Recap for Idlers 250

18 How to Stay Rich 272

19 The Eight Secrets to Getting Rich 284

20 Remember to Duck! 286

Acknowledgments 289

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Customer Reviews

Average Rating 3.5
( 9 )
Rating Distribution

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(3)

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Sort by: Showing 1 – 11 of 9 Customer Reviews
  • Posted October 22, 2008

    Wish I could get my money back!

    I bought this book because of an ad I saw in "The Week", a weekly magazine that I would recommend to anyone who reads this review. The ad described the book as both "humorous and instructional". I bought the book, not to get rich (because I've been down that road to many times before) but rather to read the humorous part. The author fails in both areas. This book doesn't tell you how to get rich, but the details of how he got rich (there is a finite population for magazine publishers). Even though I admire and respect the author, his advice for getting rich is more relevant to those who are starting out with a truck load of cash. His advice is to get the best staff of managers, lawyers, accountants and personal assistants available. DUH?<BR/><BR/>I also found no humour in the entire book. <BR/><BR/>Don't waste your money!

    3 out of 5 people found this review helpful.

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  • Posted November 3, 2012

    more from this reviewer

    Truly inspiring!

    This book is great at motivating and is really hard to put down.

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  • Posted February 7, 2012

    A Great Read with practical philosophy...fluff free

    Felix Dennis mixes his own brand of dry humor with some real wisdom and experience in How to Get Rich. After reading it I had a note card of real take aways I had not read elsewhere. Definitely worth the time!

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  • Anonymous

    Posted March 12, 2010

    Enjoyable and convincing

    I enjoyed the book. He's very persuasive and makes a lot of good points. I think he provides some great insights for the layman who is thinking about one day doing something different, i.e., owning his own business.

    He's extremely honest, but yet, I feel like he's still holding back just a tad.

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  • Posted November 18, 2008

    Especially good for young people

    I am buying this book for my son who is 32 years old and beginning to start his own busines. It has a lot of good ideas and information. Everyone, no matter what age or experience, have areas of ignorance in business. I think this book will eliminate a few of them.

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    Posted April 3, 2012

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