How to Get Started in Export: Prepage Your Export Plan; Manage the Risks; Reach New Markets

Overview

Exporting is not just for large organizations anymore. Research shows that companies that export are more productive than non-exporters, perform better financially, and are more likely to stay in business. Moving into export is a big decision and is not without its risks, but with the right approach and some good advice, the results can be enormously rewarding.

How to Get Started in Export explores the challenges and opportunities of taking this next vital step for a business in...

See more details below
Other sellers (Paperback)
  • All (13) from $8.88   
  • New (9) from $8.88   
  • Used (4) from $8.94   
How to Get Started in Export

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$11.96
BN.com price
(Save 20%)$14.95 List Price

Overview

Exporting is not just for large organizations anymore. Research shows that companies that export are more productive than non-exporters, perform better financially, and are more likely to stay in business. Moving into export is a big decision and is not without its risks, but with the right approach and some good advice, the results can be enormously rewarding.

How to Get Started in Export explores the challenges and opportunities of taking this next vital step for a business in the UK. Covering topics such as: choosing the best markets for the products, making the most of the wide range of services available, working with agents/distributors, and the need to comply with regulations in the UK and internationally; this practical guide explains all the angles to consider and how to make the best possible start.

Read More Show Less

Editorial Reviews

From the Publisher

"[A] fine read with plenty to consider, highly recommended for ambitious business managers." —Midwest Book Review
Read More Show Less

Product Details

  • ISBN-13: 9780749463717
  • Publisher: Kogan Page, Ltd.
  • Publication date: 7/28/2012
  • Series: Creating Success Series
  • Pages: 154
  • Product dimensions: 5.60 (w) x 8.50 (h) x 0.48 (d)

Meet the Author


John Westwood
has held a wide variety of senior sales and marketing positions with several multinational companies, and has gained valuable experience in exporting. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East, Asia and the Pacific and managed distribution operations in the US and Canada. Also, he is the author of How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook, all published by Kogan Page.

Read More Show Less

Table of Contents


Introduction

1 Why should companies export?
Why start exporting?
The benefits of exporting
Government support for exporters
Government support for organisations
Is your company ready to start exporting?

2 How to get started
Online or traditional exporting?
How to get started
Why do you want to start exporting?
The export audit
Making the decision
Selecting potential export markets
The world market
Which country first?

3 Researching overseas markets
How to plan your marketing research
Carrying out marketing research for overseas markets
Carrying out the research yourself
Desk research
Field research
Using an agency to carry out market research

4 Export strategies and export plans
Develop your export strategy
The marketing planning process
Situation analysis
Pricing for export markets
Objectives and strategies
Tactics and action plans
Costs and budgets
The written plan

5 Market entry strategies
Types of exporting
Deciding which entry strategy to use
Costs and budgets
The written plan

6 Working through sales agents and distributors
Finding and selecting overseas agents and distributors
Agent/distributor questionnaire
Legal aspects of dealing with agents and distributors
Agency and distributor contracts
Managing distributors

7 Sales promotion
Understanding your target market
Reviewing your sales promotion for overseas markets
Websites
Sales literature
Presentations
Advertising
Exhibitions and trade shows
Sector-focused trade missions/visits

8 The internet as a sales channel
Websites for international e-commerce
Web hosting
E-commerce sites
E-commerce regulations

9 Quoting for international business
Pricing for export business
Export contracts
Payment methods
Terms of sale (Incoterms)

10 Moving your goods
Modes of transport
Using freight forwarders
Labelling and packaging of goods
Export packaging
Labelling
Transport insurance
Export documentation
Classifying your goods
Reporting procedures

11 Managing the risks
Understanding the market
Country risks
Customer risks
Creditworthiness
The risks of currency and foreign exchange
Delivery delays and frustrated exports
Intellectual property rights in international trade
Avoiding litigation
Personal and company risk
Risk management and insurance services

Useful websites

Types of government support services available

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)