How to Get to Know your Customer
If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!

Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!

Katie Tucker is an inspirational product leader with over 12 years’ corporate experience leading teams and delivering stand-out products and services. She’s the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.

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How to Get to Know your Customer
If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!

Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!

Katie Tucker is an inspirational product leader with over 12 years’ corporate experience leading teams and delivering stand-out products and services. She’s the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.

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How to Get to Know your Customer

How to Get to Know your Customer

by Katie Tucker
How to Get to Know your Customer

How to Get to Know your Customer

by Katie Tucker

Paperback(Mass Market Paperback)

$12.99 
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Overview

If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!

Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!

Katie Tucker is an inspirational product leader with over 12 years’ corporate experience leading teams and delivering stand-out products and services. She’s the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.


Product Details

ISBN-13: 9781788607568
Publisher: Practical Inspiration Publishing
Publication date: 04/08/2025
Series: ISSN
Pages: 102
Product dimensions: 4.00(w) x 6.00(h) x 0.19(d)

About the Author

Katie Tucker is an inspirational product leader with over 12 years’ corporate experience leading teams and delivering stand-out products and services. She’s the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.

Table of Contents

  • Cover
  • Title
  • Copyright
  • Contents
  • Series introduction
  • Introduction
  • Day 1. Kill your assumptions
  • Day 2. Get curious
  • Day 3. Find your customers
  • Day 4. Understand your customers
  • Day 5. Ask your customers
  • Day 6. Make it make sense
  • Day 7. Become a digital spy
  • Day 8. Stop sending shitty surveys
  • Day 9. Test your ideas
  • Day 10. Turn insights into action
  • Conclusion
  • Endnotes
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