It doesn't pretend to be a roadmap to success; there is no such thing. But it raises many questions and suggests possible answers that any would-be importer must resolve before success is possible. Gray's personal story-told in short, often painful, anecdotes scattered throughout the book-give graphic evidence of the value of thinking ahead.
—Thomas Matthews (Exec. Editor, Wine Spectator)
How to Import Wine: An Insider's Guideby Deborah M. Gray
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You re a wine lover. You ve tasted your way through the great viticultural regions of the world and have the heavily stamped and wine-stained passport to prove it. You think, With my knowledge, palate and connections I could be a wine importer. It s possible. But the road into romantic commerce is paved with the epitaphs of countless importing startups which read, He had a great palate.What is needed are the business basics, and in the first book of its kind author and veteran importer Deborah M. Gray offers the benefit of her vast experience in this comprehensive guide to the perils and best practices of this fascinating career.Gray gives invaluable insider information and the necessary tools, resources and real-world advice to create a strong business model and a portfolio to match. She details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more. The book is filled with specific examples of importing triumphs and failures, with articular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution.
- Board and Bench Publishing
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- Barnes & Noble
- NOOK Book
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- 4 MB
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Meet the Author
Deborah M. Gray is a wine importer who has worked with distributors throughout the United States, conducted wine dinners and tasting, and spoken at wine festivals, and on radio and television. She lives in southern California.
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This is incredibly useful book for anybody considering importing wine in the USA. For example, maybe you just got back from a tour of small Italian towns and tried some fantastic wines and thought to yourself, "I'll bet I could make some money selling these back home." After reading this book, you'll have an overview of the challenges and work involved, how to avoid common first-timer mistakes, and an overview of how to effectively navigate each step along the way. Ms. Gray draws on long experience in importing and consulting to offer a concise description of the steps a would-be importer should take including building a portfolio, the 3-tier system, packaging and licensing requirements, and finding a distributor. Even a chapter about options for shipping containers. The style is lively and each chapter concludes with a "life-lesson" drawn from the author's experience. The book is thorough without being over-technical (it is an introduction) and should be the first resource examined by anyone thinking of trying a hand at importing wine.
When I was looking to become an importer there were lots of books to chose from, and I was lucky enough to pick this one. It is straight forward, easy to read and understand, and you come away with an extremely good insight into the business. I highly recommend it. There's not only a great deal of common sense, but information built on experience. I'm trying to think of some downsides, but I can't.