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How to Keep Score in Business: Accounting and Financial Analysis for the Non-Accountant [NOOK Book]

Overview

In How to Keep Score in Business, Second Edition, long-time CEO Robert Follett shows you exactly how to "keep score" in business by reading and interpreting company financials. Step by step, Follett helps you capture crucial insights buried in balance sheets, income statements, and other key reports. Follett shows how to apply core tools for analyzing financial reports and investment opportunities, and demystifies key accounting terms every business decision-maker and investor needs to know. You'll learn how to ...
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How to Keep Score in Business: Accounting and Financial Analysis for the Non-Accountant

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Overview

In How to Keep Score in Business, Second Edition, long-time CEO Robert Follett shows you exactly how to "keep score" in business by reading and interpreting company financials. Step by step, Follett helps you capture crucial insights buried in balance sheets, income statements, and other key reports. Follett shows how to apply core tools for analyzing financial reports and investment opportunities, and demystifies key accounting terms every business decision-maker and investor needs to know. You'll learn how to uncover a company's true financial position through its balance sheet and income statements–and identify crucial information those documents may not be showing. Follett demonstrates how to use modern ROI tools to evaluate performance or analyze potential investments; how to track ongoing changes in a company's financial position; how to build cash flow budgets for more effective planning; and how to use common analysis ratios (without misusing them). Practical from start to finish, this fully updated book won't transform you into an accountant–but it will help you work more confidently with financial professionals, make smarter business decisions, and choose better investments.
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Product Details

  • ISBN-13: 9780132849302
  • Publisher: Pearson Education
  • Publication date: 10/31/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 192
  • Sales rank: 497,540
  • File size: 4 MB

Meet the Author

Robert Follett served as President of Follett Publishing Company and as Chairman of Follett Corporation, a company that has
grown to almost $3 billion in annual sales by providing universities, libraries, schools, and school districts with educational tools and services.

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Table of Contents

Chapter 1 Introduction 1

The First Lesson: Scores Are Not Real Dollars 5

The Accrual Method 6

But Scores Are Important 7

Chapter 2 Glossary of Key Financial Accounting Terms 9

Glossary 10

Chapter 3 The Balance Sheet 31

The Balance Sheet Balances 31

Acme Widget Company 35

Acme Widget’s Year-End Balance Sheet 38

A “Trial Balance” 43

Constructing the Balance Sheet 45

Summary 46

Chapter 4 More Balance Sheet 47

Cost Versus Value 47

Intangible Assets 48

Goodwill 50

Reserves and Allowances 51

The Going Concern Assumption 52

Estimates Are Everywhere 53

Purpose and Perspective 53

Current Versus Noncurrent Balance Sheet Items 55

Working Capital 55

Average Collection Period 58

Inventory Turnover 60

Chapter 5 Still More Balance Sheet 63

The Worksheet for Transactions 65

Trial Balance Worksheet 68

The Balance Sheet 68

Analyzing the Balance Sheet 69

Balance Sheet Summary 71

Chapter 6 The Income Statement 75

The Basic Income Statement 76

Acme Widget’s First-Year Income Statement 80

More on Cost of Sales 83

Nonoperating Income and Expense 86

Acme Widget’s Second-Year Income Statement 87

Reconciliation of Retained Earnings 89

Analyzing Income Statements 90

Complicating Cost of Sales 91

Summary of the Income Statement 94

Chapter 7 Return on Investment (ROI) 99

Return on Equity (ROE) 101

Return on Invested Capital (ROIC) 102

Return on Assets Used (ROAU) 103

Cash-on-Cash Return 105

Payback Method 106

Discounted Cash Flow or Present Value Method 106

Summary 115

Chapter 8 Changes in Financial Position 117

Summary 121

Chapter 9 Cash Flow Budget 123

Summary 129

Chapter 10 Other Analysis Ratios and Tools 131

Profit as a Percentage of Sales 131

Breakeven 132

Current Ratio 135

Acid Test or Quick Ratio 135

Debt-Equity Ratio 135

Earnings Per Share 136

Price-Earnings Ratio 136

Chapter 11 A Summary of What You Have Learned 139

The Balance Sheet 140

The Income Statement 144

Statement of Changes in Financial Position 146

Cash Flow Budget 147

Analyzing Financial Reports 147

Conclusion 151

Appendix A Acme Widget Company 153

Appendix B Present Value Tables 169

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Customer Reviews

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  • Anonymous

    Posted August 1, 2012

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    0 out of 1 people found this review helpful.

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  • Posted March 16, 2012

    This is a great tool to have in your business toolbox

    This is a great tool to have in your business toolbox

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    Posted January 27, 2012

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